ADAPTATION OF MALAYSIAN RETAIL DESIGN TOWARDS OMNI– CHANNEL AND CONTEXTUAL RETAIL CONCEPT

  • Muhammad Nadzrul Adam Mahusni
  • Maszura Abdul Ghafar Faculty of Design and Architecture, Universiti Putra Malaysia, 43400 Seri Kembangan, Selangor, Malaysia

Abstract

A new concept of Omni–Channel interactive retail design in Malaysia c o u l d revolutionize the Generation Y’s ( G e n Y) shopping experience. Studies found that the G e n Y’s c u l t u re and behaviour is t h e key to t h e i r changes in their shopping nature. The study is t o identify h o w t h e amalgamation of the Omni–Channel shopping concept with fashion r e t a i l design could provide the ultimate shopping experience for Gen Y. T h i s desktop study recommends an interactive retail’s cum Omni– channel space programming in creating an interactive retail design typology. It would benefit designers implementing successful retail design whilst catering current consumers shopping needs especially in Malaysia.

Published
2018-09-30
How to Cite
MAHUSNI, Muhammad Nadzrul Adam; ABDUL GHAFAR, Maszura. ADAPTATION OF MALAYSIAN RETAIL DESIGN TOWARDS OMNI– CHANNEL AND CONTEXTUAL RETAIL CONCEPT. Malaysian Journal of Sustainable Environment, [S.l.], v. 4, n. 1, p. 95-112, sep. 2018. ISSN 0128-326X. Available at: <https://myjms.mohe.gov.my/index.php/myse/article/view/5609>. Date accessed: 30 nov. 2021. doi: https://doi.org/10.24191/myse.v4i1.5609.

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