VIRTUAL ENVIRONMENT FOR SUSTAINABLE HOUSING DEVELOPMENT: EXPLORING SATISFACTION AND ENJOYMENT IN IMMERSIVE VISUALIZATION
Abstract
One of the objectives of sustainable development is to create a world of interconnected spaces that incorporates smart technologies such as virtual reality (VR) in every phase. This includes the use of virtual environment to replace physically built show units for sell-then-built housing development. With this vision, it is vital to evaluate how the virtual environment impacted satisfaction and perceived enjoyment, which are the two key predictors of purchase intention. This paper hypothesized on the relationships between the atmosphere, satisfaction, and perceived enjoyment in the virtual environment with purchase intention. An experiment with 60 real potential homebuyers was conducted to test the hypotheses. Results analysed using paired samples t-test indicated that the atmosphere, satisfaction, perceived enjoyment, and purchase intention were statistically different (p < 0.05) in the physical and the virtual environment, while the PLS-SEM analysis revealed that the atmosphere in virtual environment positively affect satisfaction and perceived enjoyment, which subsequently positively affect purchase intention. The results presented in this paper would lead towards an enhanced development using virtual reality in smart cities that incorporates intelligence in human-computer interactions and consumer experience. This study extends the theory of consumer behaviour in architecture design for a smarter design that incorporates human emotions and behaviour in decision-making.
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Hong, T., Lee, M., Yeom, S. and Jeong, K. (2019), “Occupant responses on satisfaction with window size in physical and virtual built environments”, Building and Environment, 166, 106-409, doi: 10.1016/j.buildenv.2019.106409.
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Ibrahim, F. A., Boying, W., Abdul Rahim, N. S., Mohd Shafiei, M. W., & Zainol, N. Z. (2023). The Influence of Augmented Reality on Purchase Intention in the Housing Industry. Human Behavior and Emerging Technologies, 2023.
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Jeon, J.-E. (2021). The Effects of User Experience-Based Design Innovativeness on User-Metaverse Platform Channel Relationships in South Korea. Journal of Distribution Science, 19(11), 81–90. https://doi.org/10.15722/jds.19.11.202111.81
Jin, B., Kim, G., Moore, M., & Rothenberg, L. (2021). Consumer store experience through virtual reality: its effect on emotional states and perceived store attractiveness. Fashion and Textiles, 8(1). https://doi.org/10.1186/s40691-021-00256-7
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Kim, M. J., Lee, C. K., & Jung, T. (2020). Exploring Consumer Behavior in Virtual Reality Tourism Using an Extended Stimulus-Organism-Response Model. Journal of Travel Research, 59(1), 69–89. https://doi.org/10.1177/0047287518818915
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Kraus, S., Kanbach, D., Krysta, P., Steinhoff, M., & Tomini, N. (2022). Facebook and the creation of the metaverse: Radical business model innovation or incremental transformation? International Journal of Entrepreneurial Behaviour and Research, 1–27. https://doi.org/10.1108/IJEBR-12-2021-0984
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Published
2023-08-31
How to Cite
AZMI, Athira et al.
VIRTUAL ENVIRONMENT FOR SUSTAINABLE HOUSING DEVELOPMENT: EXPLORING SATISFACTION AND ENJOYMENT IN IMMERSIVE VISUALIZATION.
Malaysian Journal of Sustainable Environment, [S.l.], v. 10, n. 2, p. 273-304, aug. 2023.
ISSN 0128-326X.
Available at: <https://myjms.mohe.gov.my/index.php/myse/article/view/23641>. Date accessed: 14 sep. 2024.
doi: https://doi.org/10.24191/myse.v10i2.23641.
Section
Articles
