Exploring e-service quality through students' experience of Massive Open Online Courses (MOOC)
Safwana Nur Widad Safri*, Zurinawati Mohi, & Mohd Hafiz Hanafiah

Kaamatan harvest festival challenges: A narrative review and directions for future research
Tressy Belly*, Muhammad Zulhilmi Zulkurnain, & Quratul’Ain Syahirah Awang Ali

Exploring customer satisfaction with self-service kiosk in fast food: A study among UiTM Permatang Pauh students
Nur Najihah binti Ramli, Nurul Syamizza binti Badrulhisham, Nur Syahira binti Bibit*, Anida binti Ismail, & Siti Rohimi binti Mohamed Apandi

Canteen service quality and customer satisfaction: A mixed method study
Mylen C. Cano* & Vonzhemar M. Hijada II

Interregional study destination choice: Application of Push, Pull, and Mooring Model
Rendy Setya Pratama*, Valentino Dimas Aditya, Ananda Raka Putra, & Evelyn Hendriana

Mediating Effect of Corporate Reputation in the Influence of Service Quality on Customer Loyalty in Selected Restaurants in Bukidnon Province, Philippines
Florivelle C. Escarlan* & Anthony Ly B. Dagang

A Study of the Factors Towards Consumer’s Perception on High-Priced Foods in Malaysia
Siti Anis Adilah Tarmizi, Zamil Ashraf Abdul Shukor, Siti Rohimi Mohamed Apandi*, Ahmad Redhuan Abu Bakar, & Nur Syahira Bibit

Factors influencing purchase intention of packaged food among adults in Klang Valley, Malaysia
Zahira Aqila Nordin & Teo Swee Sen*

How online hotel reviews affect consumer booking decisions
Amal Syafiqah Che Mohd Ruzima*, Norzuwana Sumarjan, Siti Nurhanifah Sulong, & Ainnin Sofea Azeman

Organizational Justice: Unveiling Best Practice in the Hospitality Realm
Nurfatihah Mazlan*, Norzuwana Sumarjan, & Wan Hayati Wan Bujang

Practice of young generations on traditional Javanese-Malay foods in Selangor
Nurul Falah Hashim*, Muhamad Arif Azrai Abdull Samat, Noriza Ishak, & Adibah Aishah Md Sahak

Published: 2024-07-15

Research Articles