The impact of COVID-19 outbreak towards the post-pandemic leisure travel intention

Abstract

There are studies related to COVID-19 pandemic across various sectors, including social, psychology, and specific industries, e.g., tourism. Several countries have imposed travel restrictions to prevent COVID-19 outbreaks and it may lead to travel behaviour changes for their residents. This research contributes to the existing knowledge by providing a new point of view, by extending the Theory of Planned Behaviour (TPB) along with additional determinants of travellers’ post-pandemic behavioural intentions, namely cognitive and affective risk perception and non-pharmaceutical interventions. This study focused on Indonesian residents who intended to travel abroad for vacation in 2020, but their plan was postponed due to the COVID-19 pandemic. Data was collected using a convenience sampling technique and analysed using partial least squares structural equation modelling (PLS-SEM). The PLS-SEM enables us to predict the key factors that affect post-pandemic travel intentions. The results show that affective risk perception has a positive relationship with perceived behavioural control and non-pharmaceutical intervention. This research also found significant effects of cognitive risk perception on all variables. Positive significant relationships were found between attitude, subjective norms, perceived behavioural control, and non-pharmaceutical interventions with post-pandemic travel intentions.

Author Biographies

Angela Susanto

Business Management, Management Department, Binus Business School, Master Program, Bina Nusantara University, Jakarta, Indonesia

Ayu Amelia

Business Management, Management Department, Binus Business School, Master Program, Bina Nusantara University, Jakarta, Indonesia

Catherine Amadea

Business Management, Management Department, Binus Business School, Master Program, Bina Nusantara University, Jakarta, Indonesia

Evelyn Hendriana

Business Management, Management Department, Binus Business School, Master Program, Bina Nusantara University, Jakarta, Indonesia

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Published
2021-12-28
How to Cite
SUSANTO, Angela et al. The impact of COVID-19 outbreak towards the post-pandemic leisure travel intention. Journal of Tourism, Hospitality and Culinary Arts, [S.l.], v. 13, n. 2, p. 54-71, dec. 2021. ISSN 2590-3837. Available at: <https://myjms.mohe.gov.my/index.php/jthca/article/view/14335>. Date accessed: 21 may 2022.