Digital Employee Experience (DEX) :

A Preliminary Study

  • Norhusniyati Hussin UITM
  • Wan Kalthom Yahya UITM


In this article, we will present some preliminary findings on the digital employee experience (DEX), which is influenced by an organization's digital transformation strategies. DEX evolved from employee experience (EX), but it has been modified to work in the digital world. Industrial Revolution 4.0 (IR 4.0) and digital transformation boost the organization awareness about positive DEX. This article also explored the success factors of DEX and its implication to organizations. Our discussion will be based on the Human Resource (HR) approach. We outline how organisations believe that their employees are the most valuable resource because they are considered internal customers and end users who directly use technology and digital platforms that contribute to the organization's profitability. Review of literature from previous academic research articles and practitioners' opinion papers conducted as a methodology of this research.  The factors studied will guide the organization on how to create great DEX.

Author Biographies


Lecturer at Faculty of Technology and Technopreneurship Management, UTEM

Norhusniyati Hussin, UITM

Senior Lecturer at Faculty of Business and Management, UiTM Melaka.

Wan Kalthom Yahya, UITM

Associate Professor at Faculty of Business and Management, UiTM Melaka.


Senior Lecturer at Faculty of Business and Management, UiTM Melaka.


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How to Cite
DAUD, SITI ROHANA et al. Digital Employee Experience (DEX) :. INSIGHT Journal, [S.l.], sep. 2021. ISSN 2600-8564. Available at: <>. Date accessed: 04 july 2022. doi: