MEASURING HOLIDAY SATISFACTION: WHY AND HOW

  • Mohammed Abdulrahman Basendwah School of Housing, Building and Planning, Universiti Sains Malaysia, Penang, MALAYSIA
  • Suraiyati Rahman School of Housing, Building and Planning, Universiti Sains Malaysia, Penang, MALAYSIA
  • Nasser Khalufi College of Business Administration, Jazan University, Al Maarefah Rd, Jazan, SAUDI ARABIA

Abstract

The determination of tourist satisfaction is vital to identify where the destination stands. Tourist satisfaction measurement determines whether the travel destination meets, exceeds, or falls short of the tourists' expectations. The measurement of tourist satisfaction allows destination managers to discover the destination's weaknesses, strengths, and significant success elements. Understanding tourists' perception help tourism planners successfully deliver a satisfactory tourism experience. It was empirically proven that satisfied tourists are likely to revisit the destination and engage in a positive word of mouth communication, including recommending the destination to friends, relatives, and others. The measurement of tourists' holiday satisfaction differs from the measurement of services provided by restaurants, airlines, or other regular organizations because holiday satisfaction is a complex process that consists of many elements which affect satisfaction. In addition, several models and theories were discussed in the literature for the measurement of holiday satisfaction. The implementation of these models and theories has several advantages and disadvantages to keep in mind. This study aims to enrich researchers’ understanding of tourist satisfaction on how to measure it and why it is important to be measured.

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Published
2022-06-25
How to Cite
BASENDWAH, Mohammed Abdulrahman; RAHMAN, Suraiyati; KHALUFI, Nasser. MEASURING HOLIDAY SATISFACTION: WHY AND HOW. International Journal of Social Science Research, [S.l.], v. 4, n. 2, p. 10-27, june 2022. ISSN 2710-6276. Available at: <https://myjms.mohe.gov.my/index.php/ijssr/article/view/18056>. Date accessed: 15 aug. 2022.
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Articles