THE IMPORTANCE OF BEING [INSERT PREFERRED NAME HERE]: ACADEMIC NAMING CONVENTIONS WITH PARTICULAR REFERENCE TO MALAYSIA

  • Michael M Dent Sunway University, Petaling Jaya, MALAYSIA

Abstract

In any cross-cultural communication getting someone’s name wrong is a constant source of worry and potential embarrassment. More importantly the naming styles and conventions of many countries creates confusion, Malaysia being ‘Truly Asia’ suffers from this particularly due to it having three major different ethnic groups (Malay’s, Malaysian Chinese and Malaysian Indians) within the population. This paper is based on inductive research living in Malaysia over the past fifteen years. As University rankings drive an increased number of international academic appointments this creates a problem with referencing and citations. Failure to follow a standardised notation may result in publications being omitted from an Academic’s profile – be it under Research Gate or Google Scholar. Consequently, an early decision on one’s preferred academic name is required. Whichever name is chosen, it must be promulgated consistently on every piece of marketing collateral that the institution or individual publishes.

References

Alford, R. (1987). Naming and Identity: A Cross-cultural Study of Personal Naming Practices. New Haven: HRAF Press.
Al-Rasheed, & S., A. (2015). An experimental study of gender and cultural differences in hue preference. Frontiers in Psychology, 6(30). doi:10.3389/fpsyg.2015.00030
Barnes, K. J., Smith, G. E., & Hernández-Pozas, O. (2017). What’s Your CQ? A Framework to Assess and Develop Individual Student Cultural Intelligence. Organization Management Journal, 14(1), 34-44.
Dent, M. M. (2014). A reflexive study of the continuous practice improvement of a globalmarketeer. ALAR: Action Learning Action Research Journal, 20(2).
Dent, M. M. (2020). The Impact of Cultural Intelligence on Student Engagement in Higher Education. In Higher Education: Region, Country and Community. Kuala Lumpur: Universiti Sains Malaysia (USM) Press.
Duffy, B. E., & Pooley, J. D. J. (2017). “Facebook for academics”: the convergence of self-branding and social media logic on Academia. edu. Social media+ society, 3(1), 2056305117696523.
Gerhards, J., & Hans, S. (2009). From Hasan to Herbert: Name-giving patterns of immigrant parents between acculturation and ethnic maintenance. J American Journal of Sociology, 114(4), 1102-1128.
Glaser, B. G., & Strauss, A. L. (2017). Discovery of grounded theory: Strategies for qualitative research: Routledge.
Haider, S. (2019). A Sociocognitive (Critical Discourse) Study of Indian Advertisements Separated in Time. Journal of the Gujarat Research Society, 21(10), 607-618.
Hoek, J., & Gendall, P. J. J. o. A. R. (2010). Colors, brands, and trademarks: the marketing (and legal) problems of establishing distinctiveness. J Journal of Advertising Research, 50(3), 316-322.
Huang, C.-Y., & Ke, I. C. (2016). Parents’ perspectives on adopting English names in Taiwan. Journal of Multilingual and Multicultural Development, 37(8), 849-861. doi:10.1080/01434632.2016.1144760
Karaduman, I. J. P.-s. (2013). The effect of social media on personal branding efforts of top level executives. , Procedia-Social and Behavioral Sciences, 99, 465-473.
Pauwels-Delassus, V., & Mogos Descotes, R. (2013). Brand name change: Can trust and loyalty be transferred? Journal of Brand Management, 20(8), 656-669. doi:10.1057/bm.2013.7
Powell, W. W., Staw, & Cummings. (2003). Neither market nor hierarchy: Network forms of organization. 1990.
Stets, J. E., & Burke, P. J. J. S. p. q. (2000). Identity theory and social identity theory. J Social psychology quarterly, 224-237.
Vitberg, A. J. J. o. a. (2010). Developing your personal brand equity. Journal of Accountancy, 210(1), 42.
Published
2020-12-25
How to Cite
DENT, Michael M. THE IMPORTANCE OF BEING [INSERT PREFERRED NAME HERE]: ACADEMIC NAMING CONVENTIONS WITH PARTICULAR REFERENCE TO MALAYSIA. International Journal of Social Science Research, [S.l.], v. 2, n. 4, p. 188-197, dec. 2020. ISSN 2710-6276. Available at: <https://myjms.mohe.gov.my/index.php/ijssr/article/view/11596>. Date accessed: 19 july 2024.
Section
Articles