The Application of Augmented Reality Technology in Food Packaging

Abstract

With the popularity and pervasive use of mobile terminals such as smartphones, digital media has experienced unprecedented growth and application in modern society and has begun to permeate the clothing, food, lodging, and transportation of individuals. The increasing prevalence of mobile media in users' daily activities also expands the development space for contemporary packaging design. Augmented reality (AR) is a novel interactive media technology that is also flourishing. To adapt traditional packaging design concepts to the aesthetic requirements of modern people and to new media design methods, it is necessary to integrate them with modern digital media technology and redefine packaging design's form and method. In the experience economy, the traditional method of communicating the informational content of food packaging cannot meet the diverse requirements of consumers. This article discusses the method of integrating animation, video, and other virtual objects with the real environment in augmented reality technology for the transmission of information on food packaging. This not only works well with the current "reading picture era," but also satisfies the experiential requirements of consumers and increases their recognition of brands and products. AR technology enables enterprises to transmit more information to consumers and conduct backend process data analysis to better understand consumer requirements and increase brand value.