Consumer Behaviour in Malaysia: Unveiling Purchase Intention Factors for Innovative Food Products
Abstract
The rising world population calls for innovations in food products to meet the demands of current people’s lifestyles. This study intends to gather new data on innovative food product discoveries and the factors influencing consumers' intention to purchase innovative food products in Malaysia. This study also aims to determine the most influencing factor(s) on consumers’ intention to purchase innovative food products in Malaysia. Thus, a quantitative method was employed for this research when a questionnaire was disseminated using digital platforms. Using non-probability sampling, 170 respondents were collected, representing Malaysian citizens aged 21 to 60. All the data of 154 respondents were analysed using SPSS Version 21 to determine construct validity and the interrelationship between variables; reliability analysis, descriptive Pearson correlation coefficients, and multiple regression analysis were used. It has been shown that health consciousness, safety concerns, and product quality play significant roles in purchasing innovative food products in Malaysia. The finding would be a valuable approach for the Malaysian food industry sector to produce and improve more innovative food products in the future.
References
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Ali, T., Alam, A., & Ali, J. (2015). Market structure analysis of health and wellness food products in India. British Food Journal, 117(7), 1859–1871.
Ali, T., Alam, A., & Ali, J. (2018). Factors Affecting Consumers’ Purchase Behaviour for Health and Wellness Food Products in an Emerging Market. Global Business Review, 22(1), 097215091879536.
Amron, A. (2018). The Influence of Brand Image, Brand Trust, Product Quality, and Price on the Consumer’s Buying Decision of MPV Cars. European Scientific Journal, ESJ, 14(13), 228.
Balakrishnan, B. K. P. D., Dahnil, M. I., & Yi, W. J. (2014). The Impact of Social Media Marketing Medium toward Purchase Intention and Brand Loyalty among Generation Y. Procedia - Social and Behavioral Sciences, 148(148), 177–185.
Bava, C. M., Jaeger, S. R., & Park, J. (2008). Constraints upon food provisioning practices in “busy” women’s lives: Trade-offs which demand convenience. Appetite, 50(2-3), 486–498.
BERNAMA. (2022, October 18). 5 produk inovasi Mardi mampu pacu ekosistem agromakanan negara. hmetro.com.my; Harian Metro.
Bigliardi, B., & Galanakis, C. (2020). Innovation management and sustainability in the food industry. The Interaction of Food Industry and Environment, 315–340.
Cai, J., Zhao, H., & Coyte, P. C. (2018). The Effect of Intellectual Property Rights Protection on the International Competitiveness of the Pharmaceutical Manufacturing Industry in China. Engineering Economics, 29(1).
Chen, H., Chen, H., & Tian, X. (2022). The dual-process model of product information and habit in influencing consumers’ purchase intention: The role of live streaming features. Electronic Commerce Research and Applications, 53, 101150.
Ciliberti, S., Carraresi, L., & Bröring, S. (2016). Drivers of innovation in Italy: food versus pharmaceutical industry. British Food Journal, 118(6), 1292–1316.
Conner, T. S., Brookie, K. L., Carr, A. C., Mainvil, L. A., & Vissers, M. C. M. (2017). Let them eat fruit! The effect of fruit and vegetable consumption on psychological well-being in young adults: A randomized controlled trial. PLOS ONE, 12(2), e0171206.
Czeczotko, M., Górska-Warsewicz, H., & Zaremba, R. (2022). Health and Non-Health Determinants of Consumer Behavior toward Private Label Products—A Systematic Literature Review. International Journal of Environmental Research and Public Health, 19(3), 1768.
Daniel, C. (2020). Is healthy eating too expensive?: How low-income parents evaluate the cost of food. Social Science & Medicine, 248, 112823.
Da-Silva, T. F., & Conti-Silva, A. C. (2016). Preference mappings for gluten-free chocolate cookies. Nutrition & Food Science, 46(3), 374–387.
Ebrahim, R. S. (2019). The Role of Trust in Understanding the Impact of Social Media Marketing on Brand Equity and Brand Loyalty. Journal of Relationship Marketing, 19(4), 1–22.
Gauthier Casteran, & Plotkina, D. (2023). The Importance of Perceived Proximity in Local Food Mobile Apps. Journal of Food Products Marketing, 29(5), 139–154.
Gorwa, R. (2019). What is platform governance? Information, Communication & Society, 22(6), 854–871.
Glover, D., & Poole, N. (2019). Principles of innovation to build nutrition-sensitive food systems in South Asia. Food Policy, 82, 63–73.
Grunert, K. G. (2005). Food quality and safety: consumer perception and demand. European Review of Agricultural Economics, 32, 369–391.
Hair, J. F., Hult, G. T. M., Ringle, C. M., Sarstedt, M., Danks, N. P., & Ray, S. (2021). Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R. In Classroom Companion: Business. Springer International Publishing.
Hanson, E. (2023, February 3). Food Innovation: How and Why Do We Innovate Food? www.fooddocs.com; Food Docs.
Hartini, H., & Pereira, M. (2021). The Effect of Perceived Value and Food Safety Concern on Consumers’ Intention to Purchase Online Healthy Food. Journal Of Advanced Research In Business, Marketing, And Supply Chain Management, 5(1).
Hisasaga, C., Shinn, S. E., & Tarrant, K. J. (2020). Survey of egg quality in commercially available table eggs. Poultry Science. 99,7202–7206.
Hoe, L. C., & Mansori, S. (2018). The Effects of Product Quality on Customer Satisfaction and Loyalty: Evidence from Malaysian Engineering Industry. International Journal of Industrial Marketing, 3(1), 20–35.
Horvat, A., Behdani, B., Fogliano, V., & Luning, P. A. (2019). A systems approach to dynamic performance assessment in new food product development. Trends in Food Science & Technology, 91, 330–338.
Hsu, S. Y., Chang, C. C., & Lin, T. T. (2019). Triple bottom line model and food safety in organic food and conventional food in affecting perceived value and purchase intentions. British Food Journal, 121(2), 333–346.
Hsu, S. Y., Chang, C.-C., & Lin, T. T. (2016). An analysis of purchase intentions toward organic food on health consciousness and food safety with/under structural equation modeling. British Food Journal, 118(1), 200–216.
Imtiyaz, H., Soni, P., & Yukongdi, V. (2021). Role of Sensory Appeal, Nutritional Quality, Safety, and Health Determinants on Convenience Food Choice in an Academic Environment. Foods, 10(2), 345.
Iqbal, J., Yu, D., Zubair, M., Rasheed, M. I., Khizar, H. M. U., & Imran, M. (2021). Health Consciousness, Food Safety Concern, and Consumer Purchase Intentions Toward Organic Food: The Role of Consumer Involvement and Ecological Motives. SAGE Open, 11(2), 215824402110157.
Latip, M. S. A., Tumin, S. A., Ramasamy, R., Newaz, F. T., & Noh, I. (2020). How Do Food Safety Knowledge and Trust Affect Individual’s Green Considerations During The COVID- 19 Pandemic in Malaysia? Malaysian Journal Of Consumer And Family Economics, 24(261-285), 2020.
Lem, A., Bjorndal, T., & Lappo, A. (2014). Economic Analysis of Supply and Demand for Food Up To 2030 -Special Focus on Fish and Fishery Products. Food And Agriculture Organization (FAO).
Leonidou, L. C., Eteokleous, P. P., Christofi, A.-M., & Korfiatis, N. (2022). Drivers, outcomes, and moderators of consumer intention to buy organic goods: Meta-analysis, implications, and future agenda. Journal of Business Research, 151, 339–354.
Liu, J., Yang, W., & Cong, L. (2022). The role of value co-creation in linking green purchase behavior and corporate social responsibility – An empirical analysis of the agri-food sector in China. Journal of Cleaner Production, 360, 132195.
Martinaitis, N. (2022, May 13). Innovations in the Food Industry Brought About by the Design-Thought Idea of Convenience. Washington College Review.
Michaelidou, N., & Hassan, L. M. (2008). The role of health consciousness, food safety concern and ethical identity on attitudes and intentions towards organic food. International Journal of Consumer Studies, 32(2), 163–170.
Mohd, F. (2023, May 10). Ifssa Perkenalkan Inovasi Produk Makanan Korea Dakgalbi Dan Patty Burger Cendawan Tiram. Umktv.umk.edu.my.
Moslehpour, M., Ismail, T., Purba, B., & Wong, W.-K. (2021). What Makes GO-JEK Go in Indonesia? The Influences of Social Media Marketing Activities on Purchase Intention. Journal of Theoretical and Applied Electronic Commerce Research, 17(1), 89–103.
Mujcic, R., & J.Oswald, A. (2016). Evolution of Well-Being and Happiness After Increases in Consumption of Fruit and Vegetables. American Journal of Public Health, 106(8), 1504–1510.
Muljani, N., & Koesworo, Y. (2019). International Journal Of Research Culture Society The impact of brand image, product quality and price on purchase intention of smartphone.
Nakano, S., & Washizu, A. (2020). Aiming for better use of convenience food: an analysis based on meal production functions at home. Journal of Health, Population and Nutrition, 39(1).
Nguyen, D. T., & Truong, D. C. (2021). The Impact of Psychological and Environmental Factors on Consumers’ Purchase Intention toward Organic Food: Evidence from Vietnam. The Journal of Asian Finance, Economics and Business, 8(1), 915–925.
Osman, S., & Ahmad, N. H. (2019). Faktor-faktor yang mempengaruhi kesetiaan terhadap jenama dalam kalangan mahasiswa Universiti Putra Malaysia. Jurnal Pengguna Malaysia, 33(2), 56–74.
Petrescu, D. C., Vermeir, I., & Petrescu-Mag, R. M. (2019). Consumer understanding of food quality, healthiness, and environmental impact: A cross-national perspective. International Journal of Environmental Research and Public Health, 17, 169-189.
Phan, T. A., & Mai, P. H. (2016). Determinants Impacting Consumers’ Purchase Intention: The Case of Fast Food in Vietnam. International Journal of Marketing Studies, 8(5), 56.
Piwowar, A., Wolańska, W., Orkusz, A., Kapelko, M., & Harasym, J. (2023). Modelling the Factors Influencing Polish Consumers’ Approach towards New Food Products on the Market. Sustainability, 15(3), 2818.
Purnomo, E. (2017). Pengaruh Harga, Kualitas Produk dan Lokasi terhadap Minat Beli Konsumen dalam Membeli Beras Lokal (Studi Kasus Desa Rambah Utama). Www.neliti.com.
Rabadán, A., Nieto, R., & Bernabéu, R. (2021). Food Innovation as a Means of Developing Healthier and More Sustainable Foods. Foods, 10(9), 2069.
Rabadán, A., & Bernabéu, R. (2021a). A systematic review of studies using the Food Neophobia Scale: Conclusions from thirty years of studies. Food Quality and Preference, 93, 104241.
Rabadán, A., & Bernabéu, R. (2021). An approach to eco-innovation in wine production from a consumer’s perspective. Journal of Cleaner Production, 310, 127479.
Rao, C. K., & Annadana, S. (2017). Nutrient Biofortification of Staple Food Crops: Technologies, Products and Prospects. Phytonutritional Improvement of Crops, 113-183, 113–183.
Rieger, J., Kuhlgatz, C., & Anders, S. (2016). Food scandals, media attention and habit persistence among desensitised meat consumers. Food Policy, 64, 82–92.
Radnan, P. Y., & Purba, J. T. (2018). The Use Of Information Communication Technology (ICT) As The Technology Acceptance Model (Tam) Of Mobile Banking. Jurnal Manajemen Dan Pemasaran Jasa, 9(2), 283.
Roosen, J., Marette, S., Blanchemanche, S., & Verger, P. (2007). The effect of product health information on liking and choice. Food Quality and Preference, 18(5), 759–770.
Roselli, L., Cicia, G., Cavallo, C., Del Giudice, T., Carlucci, D., Clodoveo, M. L., & De Gennaro, B. C. (2018). Consumers’ willingness to buy innovative traditional food products: The case of extra-virgin olive oil extracted by ultrasound. Food Research International, 108, 482–490.
Rosenthal, A., Maciel Guedes, A. M., dos Santos, K. M. O., & Deliza, R. (2021). Healthy food innovation in sustainable food system 4.0: integration of entrepreneurship, research, and education. Current Opinion in Food Science, 42, 215–223.
Saraswati, A. R., & Giantari, I. G. A. K. (2022). Brand image mediation of product quality and electronic word of mouth on purchase decision. International Research Journal of Management, IT and Social Sciences, 9(1), 97–109.
Satria, A. A. (2017). Pengaruh Harga, Promosi, Dan Kualitas Produk Terhadap Minat Beli Konsumen Pada Perusahaan A-36. Jurnal Performa: Jurnal Manajemen Dan Start-up Bisnis, 2(1), 45–53.
Schnabel, L., Kesse-Guyot, E., Allès, B., Touvier, M., Srour, B., Hercberg, S., Buscail, C., & Julia, C. (2019). Association Between Ultraprocessed Food Consumption and Risk of Mortality Among Middle-aged Adults in France. JAMA Internal Medicine.
Shamal, S., & Mohan, B. C. (2017). Consumer behaviour in fortified food choice decisions in India. Nutrition & Food Science, 47(2), 229–239.
Sheng, T. Y., Shamsudin, M. N., Mohamed, Z., Abdullah, A. M., & Radam, A. (2008). Complete demand systems of food in Malaysia. Agricultural Economics (Zemědělská Ekonomika), 54(No. 10), 467–475.
Sudaryanto, S., Courvisanos, J., Rosediana Dewi, I., Rusdiyanto, R., & Rendis Yuaris, J. (2022). Determinants of purchase intention during COVID-19: A case study of skincare products in East Java. Innovative Marketing, 18(1), 181–194.
Suhaily, L., & Darmoyo, S. (2017). Effect of product quality, perceived price and brand image on purchase decision mediated by customer trust (study on Japanese brand electronic product). Jurnal Manajemen, 21(2).
Teng, C.-C., & Lu, C.-H. (2016). Organic food consumption in Taiwan: Motives, involvement, and purchase intention under the moderating role of uncertainty. Appetite, 105, 95–105.
Turney, S. (2022a, May 13). Pearson Correlation Coefficient ® Guide & Examples. Scribbr.
United Nations. (2022). World Population Prospects 2022: Summary of Results | Population Division.
Wee, C. S., Mohd, S., Norhayati, Z., Muhammad, N., Khalid, I., & Nawawi, I. (2014). Consumers Perception, Purchase Intention and Actual Purchase Behavior of Organic Food Products. Rev. Integr. Bus. Econ. Res, 3(2),378.
Zhou, R., & Tong, L. (2022). A Study on the Influencing Factors of Consumers’ Purchase Intention During Livestreaming e-Commerce: The Mediating Effect of Emotion. Frontiers in Psychology, 13.
Albertsen, L., Wiedmann, K.-P., & Schmidt, S. (2020). The impact of innovation-related perception on consumer acceptance of food innovations – Development of an integrated framework of the consumer acceptance process. Food Quality and Preference, 84, 103958.
Ali, T., Alam, A., & Ali, J. (2015). Market structure analysis of health and wellness food products in India. British Food Journal, 117(7), 1859–1871.
Ali, T., Alam, A., & Ali, J. (2018). Factors Affecting Consumers’ Purchase Behaviour for Health and Wellness Food Products in an Emerging Market. Global Business Review, 22(1), 097215091879536.
Amron, A. (2018). The Influence of Brand Image, Brand Trust, Product Quality, and Price on the Consumer’s Buying Decision of MPV Cars. European Scientific Journal, ESJ, 14(13), 228.
Balakrishnan, B. K. P. D., Dahnil, M. I., & Yi, W. J. (2014). The Impact of Social Media Marketing Medium toward Purchase Intention and Brand Loyalty among Generation Y. Procedia - Social and Behavioral Sciences, 148(148), 177–185.
Bava, C. M., Jaeger, S. R., & Park, J. (2008). Constraints upon food provisioning practices in “busy” women’s lives: Trade-offs which demand convenience. Appetite, 50(2-3), 486–498.
BERNAMA. (2022, October 18). 5 produk inovasi Mardi mampu pacu ekosistem agromakanan negara. hmetro.com.my; Harian Metro.
Bigliardi, B., & Galanakis, C. (2020). Innovation management and sustainability in the food industry. The Interaction of Food Industry and Environment, 315–340.
Cai, J., Zhao, H., & Coyte, P. C. (2018). The Effect of Intellectual Property Rights Protection on the International Competitiveness of the Pharmaceutical Manufacturing Industry in China. Engineering Economics, 29(1).
Chen, H., Chen, H., & Tian, X. (2022). The dual-process model of product information and habit in influencing consumers’ purchase intention: The role of live streaming features. Electronic Commerce Research and Applications, 53, 101150.
Ciliberti, S., Carraresi, L., & Bröring, S. (2016). Drivers of innovation in Italy: food versus pharmaceutical industry. British Food Journal, 118(6), 1292–1316.
Conner, T. S., Brookie, K. L., Carr, A. C., Mainvil, L. A., & Vissers, M. C. M. (2017). Let them eat fruit! The effect of fruit and vegetable consumption on psychological well-being in young adults: A randomized controlled trial. PLOS ONE, 12(2), e0171206.
Czeczotko, M., Górska-Warsewicz, H., & Zaremba, R. (2022). Health and Non-Health Determinants of Consumer Behavior toward Private Label Products—A Systematic Literature Review. International Journal of Environmental Research and Public Health, 19(3), 1768.
Daniel, C. (2020). Is healthy eating too expensive?: How low-income parents evaluate the cost of food. Social Science & Medicine, 248, 112823.
Da-Silva, T. F., & Conti-Silva, A. C. (2016). Preference mappings for gluten-free chocolate cookies. Nutrition & Food Science, 46(3), 374–387.
Ebrahim, R. S. (2019). The Role of Trust in Understanding the Impact of Social Media Marketing on Brand Equity and Brand Loyalty. Journal of Relationship Marketing, 19(4), 1–22.
Gauthier Casteran, & Plotkina, D. (2023). The Importance of Perceived Proximity in Local Food Mobile Apps. Journal of Food Products Marketing, 29(5), 139–154.
Gorwa, R. (2019). What is platform governance? Information, Communication & Society, 22(6), 854–871.
Glover, D., & Poole, N. (2019). Principles of innovation to build nutrition-sensitive food systems in South Asia. Food Policy, 82, 63–73.
Grunert, K. G. (2005). Food quality and safety: consumer perception and demand. European Review of Agricultural Economics, 32, 369–391.
Hair, J. F., Hult, G. T. M., Ringle, C. M., Sarstedt, M., Danks, N. P., & Ray, S. (2021). Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R. In Classroom Companion: Business. Springer International Publishing.
Hanson, E. (2023, February 3). Food Innovation: How and Why Do We Innovate Food? www.fooddocs.com; Food Docs.
Hartini, H., & Pereira, M. (2021). The Effect of Perceived Value and Food Safety Concern on Consumers’ Intention to Purchase Online Healthy Food. Journal Of Advanced Research In Business, Marketing, And Supply Chain Management, 5(1).
Hisasaga, C., Shinn, S. E., & Tarrant, K. J. (2020). Survey of egg quality in commercially available table eggs. Poultry Science. 99,7202–7206.
Hoe, L. C., & Mansori, S. (2018). The Effects of Product Quality on Customer Satisfaction and Loyalty: Evidence from Malaysian Engineering Industry. International Journal of Industrial Marketing, 3(1), 20–35.
Horvat, A., Behdani, B., Fogliano, V., & Luning, P. A. (2019). A systems approach to dynamic performance assessment in new food product development. Trends in Food Science & Technology, 91, 330–338.
Hsu, S. Y., Chang, C. C., & Lin, T. T. (2019). Triple bottom line model and food safety in organic food and conventional food in affecting perceived value and purchase intentions. British Food Journal, 121(2), 333–346.
Hsu, S. Y., Chang, C.-C., & Lin, T. T. (2016). An analysis of purchase intentions toward organic food on health consciousness and food safety with/under structural equation modeling. British Food Journal, 118(1), 200–216.
Imtiyaz, H., Soni, P., & Yukongdi, V. (2021). Role of Sensory Appeal, Nutritional Quality, Safety, and Health Determinants on Convenience Food Choice in an Academic Environment. Foods, 10(2), 345.
Iqbal, J., Yu, D., Zubair, M., Rasheed, M. I., Khizar, H. M. U., & Imran, M. (2021). Health Consciousness, Food Safety Concern, and Consumer Purchase Intentions Toward Organic Food: The Role of Consumer Involvement and Ecological Motives. SAGE Open, 11(2), 215824402110157.
Latip, M. S. A., Tumin, S. A., Ramasamy, R., Newaz, F. T., & Noh, I. (2020). How Do Food Safety Knowledge and Trust Affect Individual’s Green Considerations During The COVID- 19 Pandemic in Malaysia? Malaysian Journal Of Consumer And Family Economics, 24(261-285), 2020.
Lem, A., Bjorndal, T., & Lappo, A. (2014). Economic Analysis of Supply and Demand for Food Up To 2030 -Special Focus on Fish and Fishery Products. Food And Agriculture Organization (FAO).
Leonidou, L. C., Eteokleous, P. P., Christofi, A.-M., & Korfiatis, N. (2022). Drivers, outcomes, and moderators of consumer intention to buy organic goods: Meta-analysis, implications, and future agenda. Journal of Business Research, 151, 339–354.
Liu, J., Yang, W., & Cong, L. (2022). The role of value co-creation in linking green purchase behavior and corporate social responsibility – An empirical analysis of the agri-food sector in China. Journal of Cleaner Production, 360, 132195.
Martinaitis, N. (2022, May 13). Innovations in the Food Industry Brought About by the Design-Thought Idea of Convenience. Washington College Review.
Michaelidou, N., & Hassan, L. M. (2008). The role of health consciousness, food safety concern and ethical identity on attitudes and intentions towards organic food. International Journal of Consumer Studies, 32(2), 163–170.
Mohd, F. (2023, May 10). Ifssa Perkenalkan Inovasi Produk Makanan Korea Dakgalbi Dan Patty Burger Cendawan Tiram. Umktv.umk.edu.my.
Moslehpour, M., Ismail, T., Purba, B., & Wong, W.-K. (2021). What Makes GO-JEK Go in Indonesia? The Influences of Social Media Marketing Activities on Purchase Intention. Journal of Theoretical and Applied Electronic Commerce Research, 17(1), 89–103.
Mujcic, R., & J.Oswald, A. (2016). Evolution of Well-Being and Happiness After Increases in Consumption of Fruit and Vegetables. American Journal of Public Health, 106(8), 1504–1510.
Muljani, N., & Koesworo, Y. (2019). International Journal Of Research Culture Society The impact of brand image, product quality and price on purchase intention of smartphone.
Nakano, S., & Washizu, A. (2020). Aiming for better use of convenience food: an analysis based on meal production functions at home. Journal of Health, Population and Nutrition, 39(1).
Nguyen, D. T., & Truong, D. C. (2021). The Impact of Psychological and Environmental Factors on Consumers’ Purchase Intention toward Organic Food: Evidence from Vietnam. The Journal of Asian Finance, Economics and Business, 8(1), 915–925.
Osman, S., & Ahmad, N. H. (2019). Faktor-faktor yang mempengaruhi kesetiaan terhadap jenama dalam kalangan mahasiswa Universiti Putra Malaysia. Jurnal Pengguna Malaysia, 33(2), 56–74.
Petrescu, D. C., Vermeir, I., & Petrescu-Mag, R. M. (2019). Consumer understanding of food quality, healthiness, and environmental impact: A cross-national perspective. International Journal of Environmental Research and Public Health, 17, 169-189.
Phan, T. A., & Mai, P. H. (2016). Determinants Impacting Consumers’ Purchase Intention: The Case of Fast Food in Vietnam. International Journal of Marketing Studies, 8(5), 56.
Piwowar, A., Wolańska, W., Orkusz, A., Kapelko, M., & Harasym, J. (2023). Modelling the Factors Influencing Polish Consumers’ Approach towards New Food Products on the Market. Sustainability, 15(3), 2818.
Purnomo, E. (2017). Pengaruh Harga, Kualitas Produk dan Lokasi terhadap Minat Beli Konsumen dalam Membeli Beras Lokal (Studi Kasus Desa Rambah Utama). Www.neliti.com.
Rabadán, A., Nieto, R., & Bernabéu, R. (2021). Food Innovation as a Means of Developing Healthier and More Sustainable Foods. Foods, 10(9), 2069.
Rabadán, A., & Bernabéu, R. (2021a). A systematic review of studies using the Food Neophobia Scale: Conclusions from thirty years of studies. Food Quality and Preference, 93, 104241.
Rabadán, A., & Bernabéu, R. (2021). An approach to eco-innovation in wine production from a consumer’s perspective. Journal of Cleaner Production, 310, 127479.
Rao, C. K., & Annadana, S. (2017). Nutrient Biofortification of Staple Food Crops: Technologies, Products and Prospects. Phytonutritional Improvement of Crops, 113-183, 113–183.
Rieger, J., Kuhlgatz, C., & Anders, S. (2016). Food scandals, media attention and habit persistence among desensitised meat consumers. Food Policy, 64, 82–92.
Radnan, P. Y., & Purba, J. T. (2018). The Use Of Information Communication Technology (ICT) As The Technology Acceptance Model (Tam) Of Mobile Banking. Jurnal Manajemen Dan Pemasaran Jasa, 9(2), 283.
Roosen, J., Marette, S., Blanchemanche, S., & Verger, P. (2007). The effect of product health information on liking and choice. Food Quality and Preference, 18(5), 759–770.
Roselli, L., Cicia, G., Cavallo, C., Del Giudice, T., Carlucci, D., Clodoveo, M. L., & De Gennaro, B. C. (2018). Consumers’ willingness to buy innovative traditional food products: The case of extra-virgin olive oil extracted by ultrasound. Food Research International, 108, 482–490.
Rosenthal, A., Maciel Guedes, A. M., dos Santos, K. M. O., & Deliza, R. (2021). Healthy food innovation in sustainable food system 4.0: integration of entrepreneurship, research, and education. Current Opinion in Food Science, 42, 215–223.
Saraswati, A. R., & Giantari, I. G. A. K. (2022). Brand image mediation of product quality and electronic word of mouth on purchase decision. International Research Journal of Management, IT and Social Sciences, 9(1), 97–109.
Satria, A. A. (2017). Pengaruh Harga, Promosi, Dan Kualitas Produk Terhadap Minat Beli Konsumen Pada Perusahaan A-36. Jurnal Performa: Jurnal Manajemen Dan Start-up Bisnis, 2(1), 45–53.
Schnabel, L., Kesse-Guyot, E., Allès, B., Touvier, M., Srour, B., Hercberg, S., Buscail, C., & Julia, C. (2019). Association Between Ultraprocessed Food Consumption and Risk of Mortality Among Middle-aged Adults in France. JAMA Internal Medicine.
Shamal, S., & Mohan, B. C. (2017). Consumer behaviour in fortified food choice decisions in India. Nutrition & Food Science, 47(2), 229–239.
Sheng, T. Y., Shamsudin, M. N., Mohamed, Z., Abdullah, A. M., & Radam, A. (2008). Complete demand systems of food in Malaysia. Agricultural Economics (Zemědělská Ekonomika), 54(No. 10), 467–475.
Sudaryanto, S., Courvisanos, J., Rosediana Dewi, I., Rusdiyanto, R., & Rendis Yuaris, J. (2022). Determinants of purchase intention during COVID-19: A case study of skincare products in East Java. Innovative Marketing, 18(1), 181–194.
Suhaily, L., & Darmoyo, S. (2017). Effect of product quality, perceived price and brand image on purchase decision mediated by customer trust (study on Japanese brand electronic product). Jurnal Manajemen, 21(2).
Teng, C.-C., & Lu, C.-H. (2016). Organic food consumption in Taiwan: Motives, involvement, and purchase intention under the moderating role of uncertainty. Appetite, 105, 95–105.
Turney, S. (2022a, May 13). Pearson Correlation Coefficient ® Guide & Examples. Scribbr.
United Nations. (2022). World Population Prospects 2022: Summary of Results | Population Division.
Wee, C. S., Mohd, S., Norhayati, Z., Muhammad, N., Khalid, I., & Nawawi, I. (2014). Consumers Perception, Purchase Intention and Actual Purchase Behavior of Organic Food Products. Rev. Integr. Bus. Econ. Res, 3(2),378.
Zhou, R., & Tong, L. (2022). A Study on the Influencing Factors of Consumers’ Purchase Intention During Livestreaming e-Commerce: The Mediating Effect of Emotion. Frontiers in Psychology, 13.
Published
2024-12-01
How to Cite
MAZLAN, Nor Hafizah et al.
Consumer Behaviour in Malaysia: Unveiling Purchase Intention Factors for Innovative Food Products.
International Journal of Business and Technology Management, [S.l.], v. 6, n. 4, p. 75-86, dec. 2024.
ISSN 2682-7646.
Available at: <https://myjms.mohe.gov.my/index.php/ijbtm/article/view/28467>. Date accessed: 24 jan. 2025.
Section
English Section
