Business Strategy for A Distressed Company Turnaround and the Application of US’ Index Theory to Determine the Financing Strategy: Case Study of PT BCS, An Online-To-Offline E-Commerce Platform

Hendro SE.; Sylviana Maya Damayanti; Uke Marius Siahaan

Hendro SE.
Sylviana Maya Damayanti
Uke Marius Siahaan

Abstract

This paper analyses the turnaround approach for a struggling online-to-offline automobile e-commerce enterprise via company diversification, financial analysis, and the application of the US Index theory to identify optimal financing solutions. The study utilizes primary data from management interviews and secondary data from corporate records and market research, employing both qualitative and quantitative methodologies. The results indicate that although the organization encounters difficulties in system integration, pricing consistency, and elevated operational expenses, there are prospects in the expanding automotive aftermarket and industry digitization. The study employs the US Index theory and thorough analysis to offer strategic recommendations for operational enhancements and a systematic financing approach, thereby advancing both practical business solutions and theoretical insights into recovery strategies in the digital era.

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