Exploring the Impact of Electronic Word of Mouth (EWOM) on Clothing Purchase Decisions Among Chinese Women
Abstract
The respective study significantly highlights the overall research background and research objective in an effective way. The chapter also portrayed the research significance and problem statement in an effective way. The second also introduced the different aspects of the research and theoretical diagrams based on the research objectives. The third chapter focuses on the betterment of the research methodology and the fifth chapter focuses on the overall discussion regarding the recommendation for the EWOM for the Chinese women. With that, the research topic can be evaluated for future purposes as well
References
Albarq, A. N., & Al Doghan, M. (2020). Electronic word-of-mouth versus word-of-mouth in the field of consumer behavior: a literature review. Journal of critical reviews, 7(14), 646-654. https://www.researchgate.net/profile/Abbas-Albarq/publication/343019042_ JOURNAL_OF_CRITICAL_REVIEWS_Electronic_Word-Of-Mouth_versus_Word-Of-Mouth_in_the_Field_Of_Consumer_Behavior_A_Literature_Review/links/5f11cf 974585151299a1c90f/JOURNAL-OF-CRITICAL-REVIEWS-Electronic-Word-Of-Mouth-versus-Word-Of-Mouth-in-the-Field-Of-Consumer-Behavior-A-Literature-Review.pdf
Aljumah, A., Nuseir, M., & Refae, G. (2023). Examining the effect of social media interaction, E-WOM, and public relations: Assessing the mediating role of brand awareness. International Journal of Data and Network Science, 7(1), 467-476. http://m.growingscience.com/ijds/Vol7/ijdns_2022_114.pdf
Aririguzoh, S. (2022). Communication competencies, culture and SDGs: effective processes to cross-cultural communication. Humanities and Social Sciences Communications, 9(1), 1-11. https://www.nature.com/articles/s41599-022-01109-4.pdf
Bhandari, M., & Rodgers, S. (2020). What does the brand say? Effects of brand feedback to negative eWOM on brand trust and purchase intentions. In Electronic Word of Mouth as a Promotional Technique (pp. 125-141). Routledge. https://www.researchgate.net/ profile/Shelly-Rodgers/publication/340658095_What_does_the_brand_say_Effects_ of_brand_feedback_to_negative_eWOM_on_brand_trust_and_purchase_intentions/links/6214021ff02286737cb29f97/What-does-the-brand-say-Effects-of-brand-feedback-to-negative-eWOM-on-brand-trust-and-purchase-intentions.pdf
Dang, A., & Raska, D. (2022). National cultures and their impact on electronic word of mouth: a systematic review. International Marketing Review, 39(5), 1182-1225. https://www.researchgate.net/profile/Anh-Dang-30/publication/356000988_National_ cultures_and_their_impact_on_electronic_word_of_mouth_a_systematic_review/links/618959ba3068c54fa5bf2d1e/National-cultures-and-their-impact-on-electronic-word-of-mouth-a-systematic-review.pdf
Daowd, A., Hasan, R., Eldabi, T., Rafi-ul-Shan, P. M., Cao, D., & Kasemsarn, N. (2021). Factors affecting eWOM credibility, information adoption and purchase intention on Generation Y: a case from Thailand. Journal of enterprise information management, 34(3), 838-859. https://pureportal.coventry.ac.uk/files/42423444/Binder2.pdf
Ermeç, A. (2022). How effective are social media influencers' recommendations? The effect of message source on purchasing intention and e-word of mouth (WOM) from a para-social interaction perspective. İşletme Araştırmaları Dergisi, 14(1), 1077-1095. https://isarder.org/index.php/isarder/article/download/1690/1640
Güver, L. (2019). From Is to Ought. How Scientific Research in the Field of Moral Cognition Can Impact the Criminal Law. https://philarchive.org/archive/GVEFIT
Ismagilova, E., Rana, N. P., Slade, E. L., & Dwivedi, Y. K. (2021). A meta-analysis of the factors affecting eWOM providing behaviour. European Journal of Marketing, 55(4), 1067-1102. https://bradscholars.brad.ac.uk/bitstream/handle/10454/18139/ismagilova_et_al _2020.pdf
Daowd, A., Hasan, R., Eldabi, T., Rafi-ul-Shan, P. M., Cao, D., & Kasemsarn, N. (2021). Factors affecting eWOM credibility, information adoption and purchase intention on Generation Y: a case from Thailand. Journal of enterprise information management, 34(3), 838-859.
Kauffmann, E., Peral, J., Gil, D., Ferrández, A., Sellers, R., & Mora, H. (2020). A framework for big data analytics in commercial social networks: A case study on sentiment analysis and fake review detection for marketing decision-making. Industrial Marketing Management, 90, 523-537. https://nscpolteksby.ac.id/ebook/files/Ebook/Journal%20 International/Marketing/Industrial%20Marketing%20Management/Volume%2090%2C%20October%202020%2C%20Pages%20523-537.pdf
Levy, S., Gvili, Y., & Hino, H. (2021). Engagement of ethnic-minority consumers with electronic word of mouth (eWOM) on social media: The pivotal role of intercultural factors. Journal of Theoretical and Applied Electronic Commerce Research, 16(7), 2608-2632. https://www.mdpi.com/0718-1876/16/7/144/pdf
Li, J., Zhu, H., & He, Y. (2018, July). Research on the Motivations of IWOM Spread under the Background of Cross-Cultural. In IOP Conference Series: Earth and Environmental Science (Vol. 170, No. 3, p. 032144). IOP Publishing. https://iopscience.iop.org/article/10.1088/1755-1315/170/3/032144/pdf
Liu, Z., Yu, S., Cheng, F., & Waheed, R. (2022). Assessing the Influencing Factors of Electronic Word-of-Mouth on CSR Issues. A Case of Hospotality Service Industry of China. Frontiers in Psychology, 13, 924779. https://www.frontiersin.org/journals/ psychology/articles/10.3389/fpsyg.2022.924779/pdf
Maslim, H., & Pasaribu, L. H. (2021). The Influences of Social Media Marketing, Service Quality and EWOM on Purchase Intention. Enrichment: Journal of Management, 12(1), 18-23. https://enrichment.iocspublisher.org/index.php/enrichment/article/download/147/111
Musiyiwa, R., & Jacobson, J. (2024). Leveraging Influencer Relations Professionals for Sponsorship Disclosure in Social Media Influencer Marketing. Journal of Interactive Advertising, 1-18. https://www.tandfonline.com/doi/pdf/10.1080/15252019.2023. 2298994
Nawaz, Z., Zhao, C., Nawaz, F., Safeer, A. A., & Irshad, W. (2021). Role of artificial neural networks techniques in development of market intelligence: a study of sentiment analysis of eWOM of a women’s clothing company. Journal of Theoretical and Applied Electronic Commerce Research, 16(5), 1862-1876. https://www.mdpi.com/0718-1876/16/5/104/pdf
Pyle, M. A., Smith, A. N., & Chevtchouk, Y. (2021). In eWOM we trust: Using naïve theories to understand consumer trust in a complex eWOM marketspace. Journal of Business Research, 122, 145-158. https://www.researchgate.net/profile/Andrew-Smith-184/publication/344398985_In_eWOM_we_trust_Using_naive_theories_to_understand_consumer_trust_in_a_complex_eWOM_marketspace/links/5f70eeeca6fdcc0086433d1a/In-eWOM-we-trust-Using-naive-theories-to-understand-consumer-trust-in-a-complex-eWOM-marketspace.pdf
Rambe, M. R. P., & Sumadi, S. (2024). Determinants of Guest House Yogyakarta Customer Loyalty: A Study of Location, Price, Satisfaction, and Service Quality. International Journal of Economics Development Research (IJEDR), 5(1), 254-274. https://journal.yrpipku.com/index.php/ijedr/article/download/3400/2278
Reyes-Menendez, A., Correia, M. B., Matos, N., & Adap, C. (2020). Understanding online consumer behavior and eWOM strategies for sustainable business management in the tourism industry. Sustainability, 12(21), 8972. https://www.mdpi.com/2071-1050/12/21/8972/pdf
Schreiner, M., Fischer, T., & Riedl, R. (2021). Impact of content characteristics and emotion on behavioral engagement in social media: literature review and research agenda. Electronic Commerce Research, 21, 329-345. https://link.springer.com/content/ pdf/10.1007/s10660-019-09353-8.pdf
Serra-Cantallops, A., Ramón Cardona, J., & Salvi, F. (2020). Antecedents of positive eWOM in hotels. Exploring the relative role of satisfaction, quality and positive emotional experiences. International Journal of Contemporary Hospitality Management, 32(11), 3457-3477. https://www.academia.edu/download/106388841/IJCHM-02-2020-0113 20231009-1-b2j9tc.pdf
Siddiqui, M. S., Siddiqui, U. A., Khan, M. A., Alkandi, I. G., Saxena, A. K., & Siddiqui, J. H. (2021). Creating electronic word of mouth credibility through social networking sites and determining its impact on brand image and online purchase intentions in India. Journal of Theoretical and Applied Electronic Commerce Research, 16(4), 1008-1024. https://www.mdpi.com/0718-1876/16/4/57/pdf
Steenkamp, J. B. E. (2020). Global brand building and management in the digital age. Journal of International Marketing, 28(1), 13-27. https://journals.sagepub.com/doi/pdf/10.1177/ 1069031x19894946
Tobias, M., David, S., & Nicole, K. F. (2023). Let’s face it: When and how facial emojis increase the persuasiveness of electronic word of mouth. https://dlib.phenikaa-uni.edu.vn/bitstream/PNK/8391/1/Let%E2%80%99s%20face%20it%20When%20and%20how%20facial%20emojis%20increase%20the%20persuasiveness%20of%20electronic%20word%20of%20mouth-2023.pdf
Verma, S., & Yadav, N. (2021). Past, present, and future of electronic word of mouth (EWOM). Journal of Interactive Marketing, 53(1), 111-128. https://journals.sagepub.com/doi/ pdf/10.1016/j.intmar.2020.07.001
Yi, G., Zainuddin, N. M. M., & Bakar, N. A. B. A. (2021). Conceptual model on internet banking acceptance in China with social network influence. JOIV: International Journal on Informatics Visualization, 5(2), 177-186. https://www.joiv.org/index.php/joiv/article/ viewFile/403/342
Zhou, S., Blazquez, M., McCormick, H., & Barnes, L. (2021). How social media influencers’ narrative strategies benefit cultivating influencer marketing: Tackling issues of cultural barriers, commercialised content, and sponsorship disclosure. Journal of Business Research, 134, 122-142. https://e-space.mmu.ac.uk/629465/8/1-s2.0-S014829632100 3404-main%20%281%29.pdf.
Aljumah, A., Nuseir, M., & Refae, G. (2023). Examining the effect of social media interaction, E-WOM, and public relations: Assessing the mediating role of brand awareness. International Journal of Data and Network Science, 7(1), 467-476. http://m.growingscience.com/ijds/Vol7/ijdns_2022_114.pdf
Aririguzoh, S. (2022). Communication competencies, culture and SDGs: effective processes to cross-cultural communication. Humanities and Social Sciences Communications, 9(1), 1-11. https://www.nature.com/articles/s41599-022-01109-4.pdf
Bhandari, M., & Rodgers, S. (2020). What does the brand say? Effects of brand feedback to negative eWOM on brand trust and purchase intentions. In Electronic Word of Mouth as a Promotional Technique (pp. 125-141). Routledge. https://www.researchgate.net/ profile/Shelly-Rodgers/publication/340658095_What_does_the_brand_say_Effects_ of_brand_feedback_to_negative_eWOM_on_brand_trust_and_purchase_intentions/links/6214021ff02286737cb29f97/What-does-the-brand-say-Effects-of-brand-feedback-to-negative-eWOM-on-brand-trust-and-purchase-intentions.pdf
Dang, A., & Raska, D. (2022). National cultures and their impact on electronic word of mouth: a systematic review. International Marketing Review, 39(5), 1182-1225. https://www.researchgate.net/profile/Anh-Dang-30/publication/356000988_National_ cultures_and_their_impact_on_electronic_word_of_mouth_a_systematic_review/links/618959ba3068c54fa5bf2d1e/National-cultures-and-their-impact-on-electronic-word-of-mouth-a-systematic-review.pdf
Daowd, A., Hasan, R., Eldabi, T., Rafi-ul-Shan, P. M., Cao, D., & Kasemsarn, N. (2021). Factors affecting eWOM credibility, information adoption and purchase intention on Generation Y: a case from Thailand. Journal of enterprise information management, 34(3), 838-859. https://pureportal.coventry.ac.uk/files/42423444/Binder2.pdf
Ermeç, A. (2022). How effective are social media influencers' recommendations? The effect of message source on purchasing intention and e-word of mouth (WOM) from a para-social interaction perspective. İşletme Araştırmaları Dergisi, 14(1), 1077-1095. https://isarder.org/index.php/isarder/article/download/1690/1640
Güver, L. (2019). From Is to Ought. How Scientific Research in the Field of Moral Cognition Can Impact the Criminal Law. https://philarchive.org/archive/GVEFIT
Ismagilova, E., Rana, N. P., Slade, E. L., & Dwivedi, Y. K. (2021). A meta-analysis of the factors affecting eWOM providing behaviour. European Journal of Marketing, 55(4), 1067-1102. https://bradscholars.brad.ac.uk/bitstream/handle/10454/18139/ismagilova_et_al _2020.pdf
Daowd, A., Hasan, R., Eldabi, T., Rafi-ul-Shan, P. M., Cao, D., & Kasemsarn, N. (2021). Factors affecting eWOM credibility, information adoption and purchase intention on Generation Y: a case from Thailand. Journal of enterprise information management, 34(3), 838-859.
Kauffmann, E., Peral, J., Gil, D., Ferrández, A., Sellers, R., & Mora, H. (2020). A framework for big data analytics in commercial social networks: A case study on sentiment analysis and fake review detection for marketing decision-making. Industrial Marketing Management, 90, 523-537. https://nscpolteksby.ac.id/ebook/files/Ebook/Journal%20 International/Marketing/Industrial%20Marketing%20Management/Volume%2090%2C%20October%202020%2C%20Pages%20523-537.pdf
Levy, S., Gvili, Y., & Hino, H. (2021). Engagement of ethnic-minority consumers with electronic word of mouth (eWOM) on social media: The pivotal role of intercultural factors. Journal of Theoretical and Applied Electronic Commerce Research, 16(7), 2608-2632. https://www.mdpi.com/0718-1876/16/7/144/pdf
Li, J., Zhu, H., & He, Y. (2018, July). Research on the Motivations of IWOM Spread under the Background of Cross-Cultural. In IOP Conference Series: Earth and Environmental Science (Vol. 170, No. 3, p. 032144). IOP Publishing. https://iopscience.iop.org/article/10.1088/1755-1315/170/3/032144/pdf
Liu, Z., Yu, S., Cheng, F., & Waheed, R. (2022). Assessing the Influencing Factors of Electronic Word-of-Mouth on CSR Issues. A Case of Hospotality Service Industry of China. Frontiers in Psychology, 13, 924779. https://www.frontiersin.org/journals/ psychology/articles/10.3389/fpsyg.2022.924779/pdf
Maslim, H., & Pasaribu, L. H. (2021). The Influences of Social Media Marketing, Service Quality and EWOM on Purchase Intention. Enrichment: Journal of Management, 12(1), 18-23. https://enrichment.iocspublisher.org/index.php/enrichment/article/download/147/111
Musiyiwa, R., & Jacobson, J. (2024). Leveraging Influencer Relations Professionals for Sponsorship Disclosure in Social Media Influencer Marketing. Journal of Interactive Advertising, 1-18. https://www.tandfonline.com/doi/pdf/10.1080/15252019.2023. 2298994
Nawaz, Z., Zhao, C., Nawaz, F., Safeer, A. A., & Irshad, W. (2021). Role of artificial neural networks techniques in development of market intelligence: a study of sentiment analysis of eWOM of a women’s clothing company. Journal of Theoretical and Applied Electronic Commerce Research, 16(5), 1862-1876. https://www.mdpi.com/0718-1876/16/5/104/pdf
Pyle, M. A., Smith, A. N., & Chevtchouk, Y. (2021). In eWOM we trust: Using naïve theories to understand consumer trust in a complex eWOM marketspace. Journal of Business Research, 122, 145-158. https://www.researchgate.net/profile/Andrew-Smith-184/publication/344398985_In_eWOM_we_trust_Using_naive_theories_to_understand_consumer_trust_in_a_complex_eWOM_marketspace/links/5f70eeeca6fdcc0086433d1a/In-eWOM-we-trust-Using-naive-theories-to-understand-consumer-trust-in-a-complex-eWOM-marketspace.pdf
Rambe, M. R. P., & Sumadi, S. (2024). Determinants of Guest House Yogyakarta Customer Loyalty: A Study of Location, Price, Satisfaction, and Service Quality. International Journal of Economics Development Research (IJEDR), 5(1), 254-274. https://journal.yrpipku.com/index.php/ijedr/article/download/3400/2278
Reyes-Menendez, A., Correia, M. B., Matos, N., & Adap, C. (2020). Understanding online consumer behavior and eWOM strategies for sustainable business management in the tourism industry. Sustainability, 12(21), 8972. https://www.mdpi.com/2071-1050/12/21/8972/pdf
Schreiner, M., Fischer, T., & Riedl, R. (2021). Impact of content characteristics and emotion on behavioral engagement in social media: literature review and research agenda. Electronic Commerce Research, 21, 329-345. https://link.springer.com/content/ pdf/10.1007/s10660-019-09353-8.pdf
Serra-Cantallops, A., Ramón Cardona, J., & Salvi, F. (2020). Antecedents of positive eWOM in hotels. Exploring the relative role of satisfaction, quality and positive emotional experiences. International Journal of Contemporary Hospitality Management, 32(11), 3457-3477. https://www.academia.edu/download/106388841/IJCHM-02-2020-0113 20231009-1-b2j9tc.pdf
Siddiqui, M. S., Siddiqui, U. A., Khan, M. A., Alkandi, I. G., Saxena, A. K., & Siddiqui, J. H. (2021). Creating electronic word of mouth credibility through social networking sites and determining its impact on brand image and online purchase intentions in India. Journal of Theoretical and Applied Electronic Commerce Research, 16(4), 1008-1024. https://www.mdpi.com/0718-1876/16/4/57/pdf
Steenkamp, J. B. E. (2020). Global brand building and management in the digital age. Journal of International Marketing, 28(1), 13-27. https://journals.sagepub.com/doi/pdf/10.1177/ 1069031x19894946
Tobias, M., David, S., & Nicole, K. F. (2023). Let’s face it: When and how facial emojis increase the persuasiveness of electronic word of mouth. https://dlib.phenikaa-uni.edu.vn/bitstream/PNK/8391/1/Let%E2%80%99s%20face%20it%20When%20and%20how%20facial%20emojis%20increase%20the%20persuasiveness%20of%20electronic%20word%20of%20mouth-2023.pdf
Verma, S., & Yadav, N. (2021). Past, present, and future of electronic word of mouth (EWOM). Journal of Interactive Marketing, 53(1), 111-128. https://journals.sagepub.com/doi/ pdf/10.1016/j.intmar.2020.07.001
Yi, G., Zainuddin, N. M. M., & Bakar, N. A. B. A. (2021). Conceptual model on internet banking acceptance in China with social network influence. JOIV: International Journal on Informatics Visualization, 5(2), 177-186. https://www.joiv.org/index.php/joiv/article/ viewFile/403/342
Zhou, S., Blazquez, M., McCormick, H., & Barnes, L. (2021). How social media influencers’ narrative strategies benefit cultivating influencer marketing: Tackling issues of cultural barriers, commercialised content, and sponsorship disclosure. Journal of Business Research, 134, 122-142. https://e-space.mmu.ac.uk/629465/8/1-s2.0-S014829632100 3404-main%20%281%29.pdf.
Published
2024-07-31
How to Cite
XU, Yunfei; ABDULLAH, Abdul Rashid.
Exploring the Impact of Electronic Word of Mouth (EWOM) on Clothing Purchase Decisions Among Chinese Women.
International Journal of Business and Technology Management, [S.l.], v. 6, n. 2, p. 505-519, july 2024.
ISSN 2682-7646.
Available at: <https://myjms.mohe.gov.my/index.php/ijbtm/article/view/27292>. Date accessed: 19 sep. 2024.
Section
English Section
