Developing the Potential of Women Foodpreneur by Using the Skill Will Matrix: A Case Study of Dapur Mawar Program

  • Nurul Hidayana Mohd Noor
  • Noralina Omar

Abstract

Small and medium-scale entrepreneurs mainly consist of women. Women's small businesses in developing communities can drive the economy for generations. To succeed in the business world, women entrepreneurs need to have high skills and knowledge. Entrepreneurship training and skills are essential, especially for potential entrepreneurs who want to develop and expand a business. Thus, it is essential to identify and evaluate existing and foreseeable skills and abilities. Entrepreneurial skills can be learned, formed, and mastered by an individual through the entrepreneurial education process or experience. The Dapur Mawar project aims to provide training and education for women foodprenuers. Before the training module's implementation, the trainers employed a skill-will matrix to examine the willingness and skills of trainees. This study uses a semi-structured interview method. Twenty-three women foodprenuers have been selected as key informants using purposive sampling. Deductive content analysis for analyzing qualitative data was employed to quantify the frequency of keywords. Pre-existing quadrants are applied to the data through a deductive approach. The findings revealed that critical informants could be categorized into two categories: 1) an entrepreneur with high skill and high motivation and 2) an entrepreneur with low skill and high motivation. The result of the analysis is used to prepare the Dapur Mawar program. The implications of the study and future research suggestions are also justified.  

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Published
2024-06-01
How to Cite
MOHD NOOR, Nurul Hidayana; OMAR, Noralina. Developing the Potential of Women Foodpreneur by Using the Skill Will Matrix: A Case Study of Dapur Mawar Program. International Journal of Business and Technology Management, [S.l.], v. 6, n. 2, p. 37-49, june 2024. ISSN 2682-7646. Available at: <https://myjms.mohe.gov.my/index.php/ijbtm/article/view/26884>. Date accessed: 22 july 2024.
Section
English Section