Bridging Corporate Social Responsibility and Consumer behaviour: Insights from a Systematic Literature Review

  • Zhang Kailai
  • Mohamad Reevany Bustami

Abstract

This article investigates the relationship between Corporate Social Responsibility (CSR) and customer behavior through an extensive literature review. CSR significantly influences consumer decision-making, trust, and purchasing behavior.Consumers evaluate CSR programs by assessing them against their own values, which encompass both primary and secondary aspects of CSR. The report highlights the importance of CSR communication, stating that transparency, relevance, and accuracy are essential for enhancing customer trust and company reputation. The study employed the PRISMA methodology for conducting systematic reviews and meta-analyses, and the MMAT for evaluating the papers' quality. Thirteen papers were selected from a total of 347 for the study. The conclusion emphasizes the complex relationship between consumer behavior and CSR, underlining the significance of authentic, transparent CSR initiatives in bridging the gap between positive consumer perceptions and actual purchasing actions.  


 

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Published
2024-06-01
How to Cite
KAILAI, Zhang; BUSTAMI, Mohamad Reevany. Bridging Corporate Social Responsibility and Consumer behaviour: Insights from a Systematic Literature Review. International Journal of Business and Technology Management, [S.l.], v. 6, n. 2, p. 14-22, june 2024. ISSN 2682-7646. Available at: <https://myjms.mohe.gov.my/index.php/ijbtm/article/view/26882>. Date accessed: 22 july 2024.
Section
English Section