Integrating Tradition and Innovation: The Impact and Prospects of AIGC Technology in Yixing Zisha Design

  • Shimin Pan 0178188909
  • Rusmadiah Anwar
  • Nor Nazida Binti Awang
  • He Yinuo

Abstract

This study explores the application of AIGC technology in the design of Yixing Zisha teapots through focus group interviews with experts, analyzed using Nvivo 12 qualitative analysis software. The research highlights the significant advantages of AIGC in enhancing design efficiency, optimizing design processes, and fostering creative innovation. However, it also identifies the challenges of integrating this technology with traditional craftsmanship and cultural values. Experts proposed various improvement suggestions, emphasizing the need to balance innovation and tradition. The study concludes that the future development of AIGC will become more intelligent and human-centered, with the potential for further integration in specific fields to promote the modernization and diversification of Yixing Zisha design.

Author Biographies

Rusmadiah Anwar

Assoc.Prof.Ts Dr Rusmadiah Bin Anwar

An esteemed scholar in the field of Ceramic Design, Professor Anwar has been instrumental in guiding my research and providing critical feedback that has shaped the development of this study.

Nor Nazida Binti Awang

A distinguished academic in Ceramic Design, Nor Nazida Binti Awang has provided exceptional mentorship and invaluable contributions to this research.

He Yinuo

A dedicated research partner, He Yinuo played a crucial role in the data collection process, contributing significantly to the robustness and comprehensiveness of our findings.

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Published
2024-07-31
How to Cite
PAN, Shimin et al. Integrating Tradition and Innovation: The Impact and Prospects of AIGC Technology in Yixing Zisha Design. International Journal of Business and Technology Management, [S.l.], v. 6, n. 2, p. 574-587, july 2024. ISSN 2682-7646. Available at: <https://myjms.mohe.gov.my/index.php/ijbtm/article/view/26678>. Date accessed: 19 sep. 2024.
Section
English Section