The Influence of Exterior Design Style on Geely Automotive

  • Su Hongwei
  • Khairun Nisa Mustaffa Halabi

Abstract

In addition to superficial alterations, this study indicates a comprehensive transformation stemming from the integration of advanced technology, cultural representations, and principles of sustainability. The redesign undertaken by Geely Auto showcases the company's commitment to innovation, as evidenced by the use of streamlined designs, modern lighting, and aerodynamic features, which collectively contribute to the establishment of a distinctive corporate identity. The cultural factor is further emphasised, since the utilisation of cultural motifs is shown to foster emotional connections with a global audience. The research further emphasises Geely Auto's dedication to sustainability through the integration of environmentally friendly materials and energy-efficient characteristics. The research reveals that Geely Auto has established itself as a dominant player in the industry by implementing a proactive approach, primarily through its design-focused initiatives that intersect with brand image and market expansion.      

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Published
2024-04-30
How to Cite
HONGWEI, Su; MUSTAFFA HALABI, Khairun Nisa. The Influence of Exterior Design Style on Geely Automotive. International Journal of Business and Technology Management, [S.l.], v. 6, n. 1, p. 657-666, apr. 2024. ISSN 2682-7646. Available at: <https://myjms.mohe.gov.my/index.php/ijbtm/article/view/26411>. Date accessed: 15 june 2024.
Section
English Section