Eco-Friendly Beauty Products in Malaysia: Unveiling Consumer Purchase Intentions and Influential Factors
Abstract
This study investigates and unveils the purchase intentions of Malaysian consumers regarding eco-friendly beauty products. The study focuses on identifying the influential factors that shape these purchase intentions, providing valuable insights into consumer behaviour and preferences within the eco-friendly beauty product market in Malaysia. Quantitative methods of questionnaires and convenience sampling techniques were employed in this study. Data were collected using an online questionnaire survey of 261 Malaysian consumers. The research data were analysed using descriptive analysis and structural equation modelling–partial least structural with the aid of SmartPLS 3.3.7 software. Among the six hypotheses tested in this study, three were accepted, covering lifestyle, pharmacological essence, and ethical consumerism. Meanwhile, three hypotheses that are not accepted are visual appeals, brand images, and social influences. The findings will increase consumers’ interest in purchasing eco-friendly beauty products as well as increase marketers’ understanding of Malaysian consumers more deeply. The findings of this study provide valuable insights for businesspeople, academics, and practitioners to influence consumers' purchasing of eco-friendly beauty products. It will allow marketers to create more effective tactics for the eco-friendly beauty products market niche.
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Hair, J. F., Sarstedt, M., Pieper, T. M., & Ringle, C. M. (2012). The use of partial least squares structural equation modeling in strategic management research: a review of past practices and recommendations for future applications. Long range planning, 45(5-6), 320-340.
Hair, J. F., Ringle, C. M., & Sarstedt, M. (2013). Partial least squares structural equation modeling: Rigorous applications, better results and higher acceptance. Long range planning, 46(1-2), 1-12.
Hair Jr, J. F., Sarstedt, M., Hopkins, L., & Kuppelwieser, V. G. (2014). Partial least squares structural equation modeling (PLS-SEM): An emerging tool in business research. European business review, 26(2), 106-121.
Hair Jr, J. F., Howard, M. C., & Nitzl, C. (2020). Assessing measurement model quality in PLS-SEM using confirmatory composite analysis. Journal of Business Research, 109, 101-110.
Hair, J., & Alamer, A. (2022). Partial Least Squares Structural Equation Modeling (PLS-SEM) in second language and education research: Guidelines using an applied example. Research Methods in Applied Linguistics, 1(3), 100027.
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Hawkins, D. l, Mothersbaugh, D. L., & Kleiser, S. B. (2020). Consumer behavior : building marketing strategy. In y McGraw-Hill Education (Vol. 51, Issue 3).
Horley, J., Carroll, B., & Little, B. R. (1988). A typology of lifestyles. Social Indicators Research, 20(4). https://doi.org/10.1007/BF00302334
Jaini, A., Quoquab, F., Mohammad, J., & Hussin, N. (2020). Antecedents of green purchase behavior of cosmetics products: An empirical investigation among Malaysian consumers. International Journal of Ethics and Systems, 36(2). https://doi.org/10.1108/IJOES-11-2018-0170
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Kamis, A., Saibon, R. A., Yunus, F. A., & Rahim, M. B. (2021). The SmartPLS Analyzes Approach in Validity and Reliability of Graduate Marketability Instrument Early Childhood Education Impact View project Professional development needs of interim teachers in Malaysian vocational colleges View project. https://www.researchgate.net/publication/348295457
Kauppinen-Räisänen, H., Owusu, R. A., & Bamfo, B. A. (2012). Brand salience of OTC pharmaceuticals through package appearance. International Journal of Pharmaceutical and Healthcare Marketing, 6(3), 230–249. https://doi.org/10.1108/17506121211259403
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Khoiruman, M., & Haryanto, A. T. (2017). Green Purchasing Behavior Analysis of Government Policy About Paid Plastic Bags. Indonesian Journal of Sustainability Accounting and Management, 1(1). https://doi.org/10.28992/ijsam.v1i1.25
Krishan, G., & Narang, A. (2015). Integrative Therapies in Veterinary Practice. www.pubicon.in
Kushwah, S., Dhir, A., & Sagar, M. (2019). Understanding consumer resistance to the consumption of organic food. A study of ethical consumption, purchasing, and choice behaviour. Food Quality and Preference, 77. https://doi.org/10.1016/j.foodqual.2019.04.003
Kyoung, H. (2020). The Relationship between Consumer’s Ethical Consumption Consciousness, Life Meaning and Consumer Happiness. International Journal of Advanced Culture Technology, 8.
Lavuri, R., Jabbour, C. J. C., Grebinevych, O., & Roubaud, D. (2022). Green factors stimulating the purchase intention of innovative luxury organic beauty products: Implications for sustainable development. Journal of Environmental Management, 301, 113899.
Lee, J., & Kwon, K. H. (2022). Why is generation MZ passionate about good consumption of K-cosmetics amid the COVID-19 pandemic? In Journal of Cosmetic Dermatology. John Wiley and Sons Inc. https://doi.org/10.1111/jocd.14859
Leenders, R. T. A. J. (2002). Modeling social influence through network autocorrelation: Constructing the weight matrix. Social Networks, 24(1). https://doi.org/10.1016/S0378-8733(01)00049-1
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Published
2023-12-01
How to Cite
ABDULLAH HASSAN, De' Zulkernain; MOKHTAR, Noor Fadhiha.
Eco-Friendly Beauty Products in Malaysia: Unveiling Consumer Purchase Intentions and Influential Factors.
International Journal of Business and Technology Management, [S.l.], v. 5, n. 4, p. 70-84, dec. 2023.
ISSN 2682-7646.
Available at: <https://myjms.mohe.gov.my/index.php/ijbtm/article/view/24914>. Date accessed: 15 sep. 2024.
Section
English Section
