Online Food Delivery (OFD) Operation on Cross-Sectional Study on Consumers’ Perspective Regarding the Situation After the COVID-19 Pandemic in Klang Valley

  • Zurich Zainal Abidin
  • Wan Siti Nor Azma Ab Aziz
  • Syarifah Atifah Syed Hamzah
  • Siti Khadijah Abdullah
  • Nur Syazana Yildirim

Abstract

In Klang Valley, users bought more food online and had it delivered during the COVID-19 pandemic. Many restaurants had to offer online food delivery services (OFD) to survive. Will the tendency continue post-pandemic? This study examines how OFD services’ users view them. Convenience motivation, perceived ease of use, time-saving orientation, and price-saving orientation affect future OFDS use. To solve the symptom, 372 respondents were surveyed online using convenience sampling to Klang Valley users. To indirectly compare ratios, demographic data was presented in descriptive analyses tables. Consumers' attitude is presented as the frequency of usage and as the convenience motivation increase, the consumers' attitude also increases (i.e., increase in frequency of usage). Time saving, price- saving, and perceived ease of use also plays a part to encourage usage and convenient. This study aims to highlight whether OFD services remains relevant and to infer the continuation of relevance.

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Published
2023-10-31
How to Cite
ZAINAL ABIDIN, Zurich et al. Online Food Delivery (OFD) Operation on Cross-Sectional Study on Consumers’ Perspective Regarding the Situation After the COVID-19 Pandemic in Klang Valley. International Journal of Business and Technology Management, [S.l.], v. 5, n. 3, p. 648-656, oct. 2023. ISSN 2682-7646. Available at: <https://myjms.mohe.gov.my/index.php/ijbtm/article/view/24550>. Date accessed: 13 june 2024.
Section
Articles