Mediators Factors Influence on Consumers’ Intention to Choose Green Resorts
Abstract
Green resorts have received less attention in terms of promotional efforts in our country, therefore, selecting the right marketing strategy is crucial to influence consumers’ behaviour towards choosing a green resort. Review of literature identified environmental concern and electronic word of mouth (eWOM), as potential mediating factors that can influence consumers’ behaviour intentions towards choosing a green resort. These factors are further explored in this study to address gaps in the literature. The results reveal that environmental concern plays a significant mediating role between environmental advertising and consumers’ intention to choose a green resort. Additionally, eWOM also has a significant mediating effect between advertising and consumers’ behaviour intention to choose a green resort. These findings highlight the importance of considering the link between advertising and its impact on green marketing campaigns as well as the development of communication strategies that promote green resorts.
References
Adetola, O. J., Aghazadeh, S., & Abdullahi, M. (2021). Perceived environmental concern, knowledge, and intention to visit green hotels: Do perceived consumption values matter? Pakistan Journal of Commerce and Social Sciences (PJCSS), 15(2), 240-264.
Akehurst, G., Afonso, C., & Gonçalves, H. M. (2012). Re-examining green purchase behaviour and the green consumer profile: New evidences. Management Decision, 50(5), 972-988.
Al-Gasawneh, J. A., & Al-Adamat, A. M. (2020). The mediating role of e-word of mouth on the relationship between content marketing and green purchase intention. Management Science Letters, 10, 1701-1708.
Aman, A.H.L, Harun A, and Hussein, Z. (2012). The influence of environmental knowledge and concern on green purchase intention the role of attitude as a mediating variable. British Journal of Arts and Social Sciences, 7 (2), 145 – 167.
Baber, A., Thurasamy, R., Malik, M. I., Sadiq, B., Islam, S., & Sajjad, M. (2016). Online word-of-mouth antecedents, attitude and intention-to-purchase electronic products in Pakistan. Telematics and Informatics, 33(2), 388-400. https://doi.org/10.1016/ j.tele.2015.09.004
Batool, S., & Iqbal, R. (2016). Impact of green advertising on consumer purchase behaviour. International Interdisciplinary Journal of Scholarly Research (IIJSR), 2(1), 16-22.
Bing, Z. (2013). The impact of green advertising on consumer purchase intention of green products. Work Review of Business Research, 3(3), 72-80.
Brown, J., Broderick, A. J., & Lee, N. (2007). Word of mouth communication within online communities: Conceptualizing the online social network. Journal of Interactive Marketing, 21(3), 2-20.
Cembruch-Nowakowski, M. (2019). Green Hotels – Exception or Norm? Prace Komisji Geografii Przemysłu Polskiego Towarzystwa Geograficznego. Studies of the Industrial Geography Commission of the Polish Geographical Society, 33(3), 159–175. https://doi.org/10.24917/20801653.333.11
Cepeda-Carrion, G., Nitzl, G., & Roldán, J. (2018). Mediation Analyses in Partil Least Squares Structural Equation Modeling: Guidelines and Empirical Examples. In Esposito Vinzi, V., Chin, W. W., Henseler, J., & Wang, H. (Eds.), Partial Least Squares Path Modeling: Basic Concepts, Methodological Issues and Applications (pp. 1-22). Springer. https://doi.org/10.1007/978-3-319-71434-2_6
Chan, Y.K. (2004). Consumer responses to environmental advertising in China, Marketing Intelligence & Planning, 22, (4), 427-437
Chan, M., & Tung, P. (2014). Developing an extended theory of planned behaviour model topredict consumers’ intention to visit green hotels. International Journal of Hospitality Management, 36, 221-230. doi:10.1016/j.ijhm.2013.09.006
Chen, Y.S., Chang, C.H. (2013). Green wash and green trust: the mediation effects of green consumer confusion and green perceived risk. Journal Business Ethics, 114 (3), 489–500.
Cheung, C. M. K., & Thadani, D. R. (2012). The impact of electronic word-of-mouthcommunication: A literature analysis and integrative model. Decision Support Systems, 54(1), 461-470. doi: 10.1016/j.dss.2012.06.008
Choi, H., Jang, J., & Kandampully, J. (2015). Application of the extended VBN theory to understand consumers’ decisions about green hotels. International Journal of Hospitality Management, 51, 87-95.
Claver-Cortés, E., Molina-Azorín, J. F., Pereira-Moliner, J., & López-Gamero, M. D. (2007). Environmental strategies and their impact on hotel performance. Journal of Sustainable Tourism, 15(6), 663-679.
Cohen, S. (1988). Psychosocial models of the role of social support in the aetiology of physical disease. Health Psychology. 7 (3), 269.
Conlin, J. (2000). Green-hotel concept sprout ardent following. Hotel and Motel Management, 61(3), 63.
Filieri, R., & McLeay, F. (2013). E-wom and accommodation: An analysis of the factors that influence travellers’ adoption of information from online reviews. Journal of Travel Research, 52(1), 44-57. https://doi.org/10.1177/0047287513481274
Fornell, C., & Larcker, D. F. (1981). Structural equation models with unobservable variables and measurement error: Algebra and statistics. Sage Publications Sage CA, Los Angeles, CA.
Gao, Y. L., & Mattila, A. S. (2016). The impact of option popularity, social inclusion/exclusion, and self-affirmation on consumers' propensity to choose green hotels. Journal of Business Ethics, 136(3), 575-585.
Geisser, S. (1974). A predictive approach to the random effect model. Biometrika, 61, 101-107.
Goncalves, O., Robinot, E., & Michel, H. (2016). Does it pay to be green? The case of French ski resorts. Journal of Travel Research, 55(7), 889–903.
Grace, K. D., Omar, I., & Abdul Nasser, K. (2015). The impact of environmental concern and attitude on green purchase behaviour: Gender as the moderator. Contemporary Management Research, 11(2), 179-206. doi:10.7903/cmr.13625
Green Hotels Association. (2014). What are green hotels? Retrieved March 10, 2014, from http://www.greenhotels.com/
Green Hotel Association (2016). What are Green Hotels? Retrieved from http:// www.greenhotels.com/whatare.htm
Hair, J.F., Anderson, R.E., Babin, B.J., & Black, W.C. (2010). Multivariate Data Analysis: A Global Perspective (7th ed.). Pearson.
Hair, J.F. Jr, Matthews, L.M., Matthews, R.L., & Sarstedt, M. (2017). PLS-SEM or CB-SEM: Updated guidelines on which method to use. International Journal of Multivariate Data Analysis, 1(2), 107-123.
Han, H., Hsu, L., & Lee, J. (2009). Empirical investigation of the roles of attitudes toward green behaviors, overall image, gender, and age in hotel customers’ eco-friendly decision-making process. International Journal of Hospitality Management, 28 (4), 519-528.
Han, H., & Kim, Y. (2010). An investigation of green hotel customers’ decision formation: Developing an extended model of the theory of planned behaviour. International Journal of Hospitality Management, 29(4), 659-668. http://dx.doi.org/10.1016/ j.ijhm.2010.01.001.
Han, H., Hsu, T., Lee, A., & Sheu, C. (2011). Are lodging customers ready to go green? An examination of attitudes, demographics, and eco-friendly intentions. International Journal of Hospitality Management, 30, 345-355. doi:10.1016/j.ijhm.2010.07.008
Han, H., Lee, J.S., Trang, H.L.T., & Kim, W. (2018). Water conservation and waste reduction management for increasing guest loyalty and green hotel practices. International Journal Hospitality Management. 75, 58–66. https://doi.org/10.1016/j.ijhm.2018.03.012.
Hayes, A.F. & Preacher, K.J. (2014). Statistical mediation analysis with a multicategoryindependent variable, British Journal of Mathematical and Statistical Psychology, 67 (3), 451-470.
Hennig-Thurau, T., Gwinner, K. P., Walsh, G., & Gremler, D. D. (2004). Electronic word-of mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? Journal of Interactive Marketing, 18(1), 38–52. https://doi.org/10.1002/dir.10073
Henseler, J., Hubona, G. and Ray, P.A. (2016). Using PLS path modelling in new technology research: updated guidelines, Industrial Management and Data Systems, 116 (1), 2-20.
Kamonthip, M., Surakiat, P., & Ve Ke-Chung, P. (2017). The influence of environmental concern and environmental attitude on purchase intention towards green products: A case study of young consumers in Thailand. International Journal of Business Marketing and Management, 2(3), 1-8.
Khaola, P. P., Potiane, B., & Mokhethi, M. (2014). Environmental concern, attitude towards green products and green purchase intentions of consumers in Lesotho. Ethiopian Journal of Environmental Studies & Management, 7(4), 361-370
Kock, N. (2014). Advanced mediating effects tests, multi-group analyses, and measurement model assessments in PLS-based SEM, International Journal of E-Collaboration, 10 (1), 1-13.
Kong, Y., & Zhang, A. (2013). Consumer response to green advertising: the influence of product involvement. Asian Journal of Communication, 23(4), 428-447. DOI: 10.1080/01292986.2013.77443.
Le, H., Trang, T., Lee, J., & Han, H. (2018). How do green attributes elicit pro-environmental behaviours in guests? The case of green hotels in Vietnam. Journal of Travel & Tourism Marketing, 00, 1-15. https://doi.org/10.1080/10548408.2018.1486782.
Lee, Jung-Gyo, & Esther, Thorson (2008). The impact of celebrity-product incongruence on the effectiveness of product endorsement. Journal of Advertising Research, 48(3), 433-449. doi:10.2501/S0021849908080446
Leonidou, L. C., Leonidou, C. N., Palihawadana, D., & M. (2011). Evaluating the green advertising practices of international firms: A trend analysis. International Marketing Review, 28(1), 6-33.
Litvin, S. W., Goldsmith, R. E., & Pan, B. (2008). Electronic word-of-mouth in hospitality and tourism management. Tourism Management, 29(3), 458-468. doi: 10.1016/2007.05.011
Merli, R., Preziosi, M., Acampora, A., & Ali, F. (2019). Why should hotels go green? Insight from guest experience in green hotels. International Journal of Hospitality Management, 81, 169-179.
Mkik, S. (2017). Green advertising and environmentally consumption: The level of awareness and Moroccan customer's perception. IOSR Journal of Business and Management (IOSR-JBM), 19(8), 01-11.
Myung, E., McClaren, A., & Li, L. (2012). Environmentally related research in scholarly hospitality journals: Current status and future opportunities. International Journal of Hospitality Management, 31(4), 1264-1275.
Nimri, R., Patiar, A., & Kensbock, S. (2017). A green step forward: Eliciting consumers’ purchasing decision regarding green hotel accommodation in Australia. Journal of Hospitality & Tourism Management, 33, 43-50
Norazah, M. Suki. (2013). Green products purchases: Structural relationships of consumers’ perception of Eco-label, Eco-brand and environmental advertisement, Journal of Sustainability Science and Management, 8(1), 1-10
Nunnally, J. C., & Bernstein, I. H. (1994). Psychometric theory. McGraw-Hill, New York.
Onurlubaş, E., & Dinçer, D. (2016). A study on green marketing consumer perception. Istanbul: Beta.
Onrlubas, E. (2018). The mediating role of environmental attitude on the impact of environmental concern on green product purchasing intention. Emerging Market Journal, 8(2), 5. doi:10.5195/emaj.2018.158
Paco, A., Shiel, C., & Alves, H. (2028). A new model for tasting green consumer behaviour. Journal of Cleaner Production, 207(2019), 998-1006.
Paul, J., Modi, A., & Patel, J. (2016). Predicting green product consumption using theory of planned behaviour and reasoned action. Journal of Retailing and Consumer Services, 29, 123-134.
Pavlou, P. A., Liang, H., & Xue, Y. (2007). Understanding and mitigating uncertainty in online exchange relationships: A principal-agent perspective. MIS Quarterly, 31(1), 105-136.
Podsakoff, P. M., Mackenzie, S. B., & Podsakoff, N. P. (2012). Sources of method bias in social science research and recommendations on how to control it. Annual Review of Psychology, 63, 539-569.
Preacher, K. J., & Hayes, A. F. (2008). Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models. Behaviour Research Methods, 40(3), 879-891.
Rahman, I., & Reynolds, D. (2016). Predicting green hotel behavioural intentions using a theory of environmental commitment and sacrifice for the environment. International Journal of Hospitality Management, 52, 107-116.
Royne, M. B., Miller, J., Omura, J. D., & Faber, A. K. (2012). The effectiveness of benefit type and price endings in green advertising. Journal of Advertising, 41(4), 85-102. https://doi.org/10.1080/00913367.2012.10672459
Serra Cantallops, A., & Salvi, F. (2014). New consumer behaviour: A review of research on eWOM and hotels. International Journal of Hospitality Management, 36, 41-51. doi:10.1016/j.ijhm.2013.08.007
Shan, S., Zhao, Q., & Hua, F. (2013). Impact of quality management practices on the knowledge creation process: The Chinese aviation firm perspective. Computers and Industrial Engineering, 64, 211-223.
Siti-Nabiha, A. K., George, R. A., Wahid, N. A., Amran, A., Mahadi, R., & Abustan, I. (2014). The development of a green practice index for the Malaysian hotel industry. Issues in Social and Environmental Accounting, 8(1), 23-47.
Sparks, B. A., Perkins, H. E., & Buckley, R. (2013). Online travel reviews as persuasive communication: The effects of content type, source, and certification logos on consumer behaviour. Tourism Management, 39, 1-9.
Stone, M. (1974). Cross-validation and multinomial prediction, Biometrika, 61, 509-515.
Tan, L. L., & Abd Aziz, N. (2021). The impacts of perceived greenwash fear on attitude, reasons and green hotel patronage intention. Asia-Pacific Journal of Innovation in Hospitality and Tourism, 10(2), 41–61.
Verma, V. K., & Chandra, B. (2016). Hotel guest’s perception and choice dynamics for green hotel attribute: a mix method approach. Indian Journal of Science and Technology, 9. https://doi.org/10.17485/ijst/2016/v9i5/77601.
Yadav, R., Balaji, M.S. & Jebarajakirthy, C. (2019). How psychological and contextual factors contribute to travelers’ propensity to choose green hotels?International Journal of Hospitality Management, 77, (1), 385-395
Yue, B., Sheng, G., She, S., & Xu, J. (2020). Impact of consumer environmental responsibility on green consumption behaviour in China: The role of environmental concern and price sensitivity. Sustainability, 12, 2074. DOI: 10.3390/su12052074.
Yung, C. H., & Chih-H.S.L. (2017). Moderating and mediating roles of environmental concern and ecotourism experience for revisit intention. International Journal of Contemporary Hospitality Management, 29(7), 1854-1872
Akehurst, G., Afonso, C., & Gonçalves, H. M. (2012). Re-examining green purchase behaviour and the green consumer profile: New evidences. Management Decision, 50(5), 972-988.
Al-Gasawneh, J. A., & Al-Adamat, A. M. (2020). The mediating role of e-word of mouth on the relationship between content marketing and green purchase intention. Management Science Letters, 10, 1701-1708.
Aman, A.H.L, Harun A, and Hussein, Z. (2012). The influence of environmental knowledge and concern on green purchase intention the role of attitude as a mediating variable. British Journal of Arts and Social Sciences, 7 (2), 145 – 167.
Baber, A., Thurasamy, R., Malik, M. I., Sadiq, B., Islam, S., & Sajjad, M. (2016). Online word-of-mouth antecedents, attitude and intention-to-purchase electronic products in Pakistan. Telematics and Informatics, 33(2), 388-400. https://doi.org/10.1016/ j.tele.2015.09.004
Batool, S., & Iqbal, R. (2016). Impact of green advertising on consumer purchase behaviour. International Interdisciplinary Journal of Scholarly Research (IIJSR), 2(1), 16-22.
Bing, Z. (2013). The impact of green advertising on consumer purchase intention of green products. Work Review of Business Research, 3(3), 72-80.
Brown, J., Broderick, A. J., & Lee, N. (2007). Word of mouth communication within online communities: Conceptualizing the online social network. Journal of Interactive Marketing, 21(3), 2-20.
Cembruch-Nowakowski, M. (2019). Green Hotels – Exception or Norm? Prace Komisji Geografii Przemysłu Polskiego Towarzystwa Geograficznego. Studies of the Industrial Geography Commission of the Polish Geographical Society, 33(3), 159–175. https://doi.org/10.24917/20801653.333.11
Cepeda-Carrion, G., Nitzl, G., & Roldán, J. (2018). Mediation Analyses in Partil Least Squares Structural Equation Modeling: Guidelines and Empirical Examples. In Esposito Vinzi, V., Chin, W. W., Henseler, J., & Wang, H. (Eds.), Partial Least Squares Path Modeling: Basic Concepts, Methodological Issues and Applications (pp. 1-22). Springer. https://doi.org/10.1007/978-3-319-71434-2_6
Chan, Y.K. (2004). Consumer responses to environmental advertising in China, Marketing Intelligence & Planning, 22, (4), 427-437
Chan, M., & Tung, P. (2014). Developing an extended theory of planned behaviour model topredict consumers’ intention to visit green hotels. International Journal of Hospitality Management, 36, 221-230. doi:10.1016/j.ijhm.2013.09.006
Chen, Y.S., Chang, C.H. (2013). Green wash and green trust: the mediation effects of green consumer confusion and green perceived risk. Journal Business Ethics, 114 (3), 489–500.
Cheung, C. M. K., & Thadani, D. R. (2012). The impact of electronic word-of-mouthcommunication: A literature analysis and integrative model. Decision Support Systems, 54(1), 461-470. doi: 10.1016/j.dss.2012.06.008
Choi, H., Jang, J., & Kandampully, J. (2015). Application of the extended VBN theory to understand consumers’ decisions about green hotels. International Journal of Hospitality Management, 51, 87-95.
Claver-Cortés, E., Molina-Azorín, J. F., Pereira-Moliner, J., & López-Gamero, M. D. (2007). Environmental strategies and their impact on hotel performance. Journal of Sustainable Tourism, 15(6), 663-679.
Cohen, S. (1988). Psychosocial models of the role of social support in the aetiology of physical disease. Health Psychology. 7 (3), 269.
Conlin, J. (2000). Green-hotel concept sprout ardent following. Hotel and Motel Management, 61(3), 63.
Filieri, R., & McLeay, F. (2013). E-wom and accommodation: An analysis of the factors that influence travellers’ adoption of information from online reviews. Journal of Travel Research, 52(1), 44-57. https://doi.org/10.1177/0047287513481274
Fornell, C., & Larcker, D. F. (1981). Structural equation models with unobservable variables and measurement error: Algebra and statistics. Sage Publications Sage CA, Los Angeles, CA.
Gao, Y. L., & Mattila, A. S. (2016). The impact of option popularity, social inclusion/exclusion, and self-affirmation on consumers' propensity to choose green hotels. Journal of Business Ethics, 136(3), 575-585.
Geisser, S. (1974). A predictive approach to the random effect model. Biometrika, 61, 101-107.
Goncalves, O., Robinot, E., & Michel, H. (2016). Does it pay to be green? The case of French ski resorts. Journal of Travel Research, 55(7), 889–903.
Grace, K. D., Omar, I., & Abdul Nasser, K. (2015). The impact of environmental concern and attitude on green purchase behaviour: Gender as the moderator. Contemporary Management Research, 11(2), 179-206. doi:10.7903/cmr.13625
Green Hotels Association. (2014). What are green hotels? Retrieved March 10, 2014, from http://www.greenhotels.com/
Green Hotel Association (2016). What are Green Hotels? Retrieved from http:// www.greenhotels.com/whatare.htm
Hair, J.F., Anderson, R.E., Babin, B.J., & Black, W.C. (2010). Multivariate Data Analysis: A Global Perspective (7th ed.). Pearson.
Hair, J.F. Jr, Matthews, L.M., Matthews, R.L., & Sarstedt, M. (2017). PLS-SEM or CB-SEM: Updated guidelines on which method to use. International Journal of Multivariate Data Analysis, 1(2), 107-123.
Han, H., Hsu, L., & Lee, J. (2009). Empirical investigation of the roles of attitudes toward green behaviors, overall image, gender, and age in hotel customers’ eco-friendly decision-making process. International Journal of Hospitality Management, 28 (4), 519-528.
Han, H., & Kim, Y. (2010). An investigation of green hotel customers’ decision formation: Developing an extended model of the theory of planned behaviour. International Journal of Hospitality Management, 29(4), 659-668. http://dx.doi.org/10.1016/ j.ijhm.2010.01.001.
Han, H., Hsu, T., Lee, A., & Sheu, C. (2011). Are lodging customers ready to go green? An examination of attitudes, demographics, and eco-friendly intentions. International Journal of Hospitality Management, 30, 345-355. doi:10.1016/j.ijhm.2010.07.008
Han, H., Lee, J.S., Trang, H.L.T., & Kim, W. (2018). Water conservation and waste reduction management for increasing guest loyalty and green hotel practices. International Journal Hospitality Management. 75, 58–66. https://doi.org/10.1016/j.ijhm.2018.03.012.
Hayes, A.F. & Preacher, K.J. (2014). Statistical mediation analysis with a multicategoryindependent variable, British Journal of Mathematical and Statistical Psychology, 67 (3), 451-470.
Hennig-Thurau, T., Gwinner, K. P., Walsh, G., & Gremler, D. D. (2004). Electronic word-of mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? Journal of Interactive Marketing, 18(1), 38–52. https://doi.org/10.1002/dir.10073
Henseler, J., Hubona, G. and Ray, P.A. (2016). Using PLS path modelling in new technology research: updated guidelines, Industrial Management and Data Systems, 116 (1), 2-20.
Kamonthip, M., Surakiat, P., & Ve Ke-Chung, P. (2017). The influence of environmental concern and environmental attitude on purchase intention towards green products: A case study of young consumers in Thailand. International Journal of Business Marketing and Management, 2(3), 1-8.
Khaola, P. P., Potiane, B., & Mokhethi, M. (2014). Environmental concern, attitude towards green products and green purchase intentions of consumers in Lesotho. Ethiopian Journal of Environmental Studies & Management, 7(4), 361-370
Kock, N. (2014). Advanced mediating effects tests, multi-group analyses, and measurement model assessments in PLS-based SEM, International Journal of E-Collaboration, 10 (1), 1-13.
Kong, Y., & Zhang, A. (2013). Consumer response to green advertising: the influence of product involvement. Asian Journal of Communication, 23(4), 428-447. DOI: 10.1080/01292986.2013.77443.
Le, H., Trang, T., Lee, J., & Han, H. (2018). How do green attributes elicit pro-environmental behaviours in guests? The case of green hotels in Vietnam. Journal of Travel & Tourism Marketing, 00, 1-15. https://doi.org/10.1080/10548408.2018.1486782.
Lee, Jung-Gyo, & Esther, Thorson (2008). The impact of celebrity-product incongruence on the effectiveness of product endorsement. Journal of Advertising Research, 48(3), 433-449. doi:10.2501/S0021849908080446
Leonidou, L. C., Leonidou, C. N., Palihawadana, D., & M. (2011). Evaluating the green advertising practices of international firms: A trend analysis. International Marketing Review, 28(1), 6-33.
Litvin, S. W., Goldsmith, R. E., & Pan, B. (2008). Electronic word-of-mouth in hospitality and tourism management. Tourism Management, 29(3), 458-468. doi: 10.1016/2007.05.011
Merli, R., Preziosi, M., Acampora, A., & Ali, F. (2019). Why should hotels go green? Insight from guest experience in green hotels. International Journal of Hospitality Management, 81, 169-179.
Mkik, S. (2017). Green advertising and environmentally consumption: The level of awareness and Moroccan customer's perception. IOSR Journal of Business and Management (IOSR-JBM), 19(8), 01-11.
Myung, E., McClaren, A., & Li, L. (2012). Environmentally related research in scholarly hospitality journals: Current status and future opportunities. International Journal of Hospitality Management, 31(4), 1264-1275.
Nimri, R., Patiar, A., & Kensbock, S. (2017). A green step forward: Eliciting consumers’ purchasing decision regarding green hotel accommodation in Australia. Journal of Hospitality & Tourism Management, 33, 43-50
Norazah, M. Suki. (2013). Green products purchases: Structural relationships of consumers’ perception of Eco-label, Eco-brand and environmental advertisement, Journal of Sustainability Science and Management, 8(1), 1-10
Nunnally, J. C., & Bernstein, I. H. (1994). Psychometric theory. McGraw-Hill, New York.
Onurlubaş, E., & Dinçer, D. (2016). A study on green marketing consumer perception. Istanbul: Beta.
Onrlubas, E. (2018). The mediating role of environmental attitude on the impact of environmental concern on green product purchasing intention. Emerging Market Journal, 8(2), 5. doi:10.5195/emaj.2018.158
Paco, A., Shiel, C., & Alves, H. (2028). A new model for tasting green consumer behaviour. Journal of Cleaner Production, 207(2019), 998-1006.
Paul, J., Modi, A., & Patel, J. (2016). Predicting green product consumption using theory of planned behaviour and reasoned action. Journal of Retailing and Consumer Services, 29, 123-134.
Pavlou, P. A., Liang, H., & Xue, Y. (2007). Understanding and mitigating uncertainty in online exchange relationships: A principal-agent perspective. MIS Quarterly, 31(1), 105-136.
Podsakoff, P. M., Mackenzie, S. B., & Podsakoff, N. P. (2012). Sources of method bias in social science research and recommendations on how to control it. Annual Review of Psychology, 63, 539-569.
Preacher, K. J., & Hayes, A. F. (2008). Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models. Behaviour Research Methods, 40(3), 879-891.
Rahman, I., & Reynolds, D. (2016). Predicting green hotel behavioural intentions using a theory of environmental commitment and sacrifice for the environment. International Journal of Hospitality Management, 52, 107-116.
Royne, M. B., Miller, J., Omura, J. D., & Faber, A. K. (2012). The effectiveness of benefit type and price endings in green advertising. Journal of Advertising, 41(4), 85-102. https://doi.org/10.1080/00913367.2012.10672459
Serra Cantallops, A., & Salvi, F. (2014). New consumer behaviour: A review of research on eWOM and hotels. International Journal of Hospitality Management, 36, 41-51. doi:10.1016/j.ijhm.2013.08.007
Shan, S., Zhao, Q., & Hua, F. (2013). Impact of quality management practices on the knowledge creation process: The Chinese aviation firm perspective. Computers and Industrial Engineering, 64, 211-223.
Siti-Nabiha, A. K., George, R. A., Wahid, N. A., Amran, A., Mahadi, R., & Abustan, I. (2014). The development of a green practice index for the Malaysian hotel industry. Issues in Social and Environmental Accounting, 8(1), 23-47.
Sparks, B. A., Perkins, H. E., & Buckley, R. (2013). Online travel reviews as persuasive communication: The effects of content type, source, and certification logos on consumer behaviour. Tourism Management, 39, 1-9.
Stone, M. (1974). Cross-validation and multinomial prediction, Biometrika, 61, 509-515.
Tan, L. L., & Abd Aziz, N. (2021). The impacts of perceived greenwash fear on attitude, reasons and green hotel patronage intention. Asia-Pacific Journal of Innovation in Hospitality and Tourism, 10(2), 41–61.
Verma, V. K., & Chandra, B. (2016). Hotel guest’s perception and choice dynamics for green hotel attribute: a mix method approach. Indian Journal of Science and Technology, 9. https://doi.org/10.17485/ijst/2016/v9i5/77601.
Yadav, R., Balaji, M.S. & Jebarajakirthy, C. (2019). How psychological and contextual factors contribute to travelers’ propensity to choose green hotels?International Journal of Hospitality Management, 77, (1), 385-395
Yue, B., Sheng, G., She, S., & Xu, J. (2020). Impact of consumer environmental responsibility on green consumption behaviour in China: The role of environmental concern and price sensitivity. Sustainability, 12, 2074. DOI: 10.3390/su12052074.
Yung, C. H., & Chih-H.S.L. (2017). Moderating and mediating roles of environmental concern and ecotourism experience for revisit intention. International Journal of Contemporary Hospitality Management, 29(7), 1854-1872
Published
2023-10-31
How to Cite
POH LEONG, Tan.
Mediators Factors Influence on Consumers’ Intention to Choose Green Resorts.
International Journal of Business and Technology Management, [S.l.], v. 5, n. 3, p. 625-640, oct. 2023.
ISSN 2682-7646.
Available at: <https://myjms.mohe.gov.my/index.php/ijbtm/article/view/24548>. Date accessed: 15 sep. 2024.
Section
Articles
