How To Improve Social Media Apps For Online Purchase Behavior By Chinese Young Consumers Generation Y In Order To Influence The Purchase Of Fresh Food Products From SMEs?

  • Le Li
  • Zeng Jian-Hua
  • Noor Azlin Ismail
  • Choo Wei Chong

Abstract

This study intends to analyze the factors that influence mobile customers of Generations Y repurchase intentions for agricultural fresh food product apps and Small and Medium-sized Enterprises (SMEs’) E-commerce fresh food platforms. Beginning with a rationale and background information of China's agricultural fresh food internet marketing and retail business.

References

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Published
2023-11-02
How to Cite
LI, Le et al. How To Improve Social Media Apps For Online Purchase Behavior By Chinese Young Consumers Generation Y In Order To Influence The Purchase Of Fresh Food Products From SMEs?. International Journal of Business and Technology Management, [S.l.], v. 5, n. 3, p. 601-607, nov. 2023. ISSN 2682-7646. Available at: <https://myjms.mohe.gov.my/index.php/ijbtm/article/view/24545>. Date accessed: 13 june 2024.
Section
Articles