Leadership Development through Personal Branding: A Case Study on Jackie Chan

  • Chau Chi Kee, William
  • Nabsiah Abdul Wahid
  • Tan Cheng Ling


This paper will analyze how Jackie Chan, a famous and successful performing artist, director, and producer of martial arts comedy films, has been developing his leadership in his field through his personal branding strategy.  This paper examined Jackie Chan’s personal branding journey from his early stage of career development till his transformation from an action movie star to a celebrity. By means of qualitative research methodology, such as primary material from Jacky’s autobiography, secondary data mined from the extant literature, and interview records, Jackie Chan was found to display and promote his leadership through building and using his personal brand both on and off the screen. The primary objective of this paper is to provide a road map and practical strategies for that leaders-to-be who wish to exemplify their leadership for attracting and keeping their followers.


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How to Cite
WILLIAM, Chau Chi Kee,; ABDUL WAHID, Nabsiah; CHENG LING, Tan. Leadership Development through Personal Branding: A Case Study on Jackie Chan. International Journal of Business and Technology Management, [S.l.], v. 5, n. 3, p. 193-205, sep. 2023. ISSN 2682-7646. Available at: <https://myjms.mohe.gov.my/index.php/ijbtm/article/view/23746>. Date accessed: 06 dec. 2023.