Creative Tourism Competitiveness in Chongqing City Using Diamond Model

  • Zhu Zhu
  • Siti Suriawati Isa
  • Mohd Aswad Ramlan


The development of creative tourism is of great importance to the economic growth of cities. As the only mega-city in western China, the development status and competitiveness of creative tourism in Chongqing city are worth analyzing. This paper uses Porter’s diamond model to analyze the competitiveness of creative tourism in Chongqing; it uses AHP hierarchical analysis and constructs a creative tourism competitiveness evaluation system through expert interviews to compare the competitiveness of creative tourism in Chongqing and Chengdu city to verify the accuracy of the evaluation system, and finally discusses the issues that need attention in enhancing the competitiveness of Chongqing’s cultural and creative tourism development.


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How to Cite
ZHU, Zhu; ISA, Siti Suriawati; RAMLAN, Mohd Aswad. Creative Tourism Competitiveness in Chongqing City Using Diamond Model. International Journal of Business and Technology Management, [S.l.], v. 5, n. 3, p. 118-132, sep. 2023. ISSN 2682-7646. Available at: <>. Date accessed: 06 dec. 2023.