Analysis of Factors that Influence the People of West Java in Consuming Halal Food
Abstract
This research aims to analyze the factors that influence consumers in making decisions to consume halal food in West Java. The research problem is formulated as follows: how to analyze the factors that influence consumers' decisions to consume halal food in West Java using a qualitative research method with a phenomenological approach. The data collection techniques used are observation, interviews, and documentation. Data analysis follows the interactive model by Miles and Huberman. The research findings indicate eight factors that can be analyzed in the decision to purchase halal food products in West Java: 1) Benefit factor - West Java society chooses to consume halal food that is beneficial for their well-being and health, 2) Marketing factor - this factor is crucial because West Java society needs information about the halal status of a product they intend to consume, 3) Halal Label factor - West Java society prefers food products with halal labels regardless of the product type, 4) Religiosity factor - West Java society with higher levels of religiosity tends to be more cautious in selecting halal food, 5) Price factor - competitive prices and a variety of halal products can satisfy the people of West Java, 6) Quality factor - the people of West Java prefer consuming high-quality and guaranteed halal food, 7) Taste factor - with the development of the halal product industry, it also influences the taste preferences of the people of West Java, who increasingly consume halal food, and 8) Needs factor - the people of West Java tend to consume halal food and products to fulfill their daily needs.
References
Al-Huwaithi, Abu Abdillah Sayyid bin Ibrahim. Syarah Hadits Arba’in. Solo: Pustaka Arafah, n.d, n.d.
Al-Qardawi, Yusuf. Al-Halalu wa al-Haramu fi al-Islam (Bei. Lebanon, 1960.
Ali, Muchtar. “Konsep Makanan Halal Dalam Tinjauan Syariah Dan Tanggung Jawab Produk Atas Produsen Industri Halal Ahkam” XVI (2016).
Amalia, E. “Mekanisme Pasar dan Kebijakan Penetapan Harga Adil dalam Perspektif Ekonomi Islam. 10(1), 1–22. https://doi.org/10.21154/justicia.v10i1.140.” Justicia Islamica 10(1), 2013. https://doi.org/10.21154/justicia.v10i1.140.
Armstrong, Kotler dan. Prinsip – Prinsip Pemasaran. Jakarta, 2008.
Burhanuddin, Susamto dan. “Pemikiran hukum perlindungan konsumen dan sertifikasi halal.” UNSPECIFIED, Malang: UIN-Maliki Press, 2011.
Caswell, J. A. “Quality assurance, information tracking, and consumer labeling.” Marine pollution bulletin, 2006.
Chaudry, Riaz Mian N dan Muhammad M. Halal Food Production. New York, Washington, D.C: CRC Press, 2003.
Esso, N., & Dibb, S. “Religious contrasts in consumer decision behavior.” European Journal of Marketing, 28(5), 36-53, 2004.
Faridah, Hayyun Durrotul. “Sertifikasi Halal di Indonesia: Sejarah, Perkembangan, dan Implementasi.” Journal of Halal Product and Research 2 (2019).
Gilarso, T. Pengantar Ilmu Ekonomi Mikro. Yogyakarta: Kanisius, 2003.
Handayani, Sri Niken. “Potensi Industri Halal di Indonesia.” SWA Online- Trends, n.d. https://swa.co.id/swa/trends/potensi-industri-halal-di-indonesia.
Hasan, Ali. Marketing. Yogyakarta: Persindo, 2013.
Imam An-Nawawi. Syarah Hadits Arba’in An-Nawawi, n.d., n.d.
Karim, Adi Warman A. Ekonomi Mikro Islam. Depok: PT. RajaGrafindo Persada, 2017.
Katsir, Ibnu. “Tafsir Al-Qur’an al-Azim.” Darut Thaybah li an-Nasyr wa at -Tauzi 5 (n.d.)., n.d.
Kettani, Houssain. “Muslim Population in Europe: 1950 – 2020.” International Journal Of Environmental Science and Development 1 (2010).
Mokhlis, Safiek. “Relevancy and Measurement of Religiosity in Consumer Behavior Research.” Journals International Business Research 2 (2009). https://doi.org/10.5539/ibr.v2n3p75.
MUI. “Penerapan UU Jaminan Produk Halal,” 2019.
Nasrullah, Muhammad. “Islamic Branding, Religiusitas dan Keputusan Konsumen Terhadap Produk.” Jurnal Hukum Islam 13 (2015).
Nurullaili, Andi Wijayanto dan. “Analisis Faktor-Faktor Yang Memengaruhi Loyalitas Konsumen Tupperware (Studi Pada Konsumen Tupperware di Universitas Diponegoro),” Jurnal Administrasi Bisnis 2 (2016.” Jurnal Administrasi Bisnis, 2016.
P.Cannon, William D. Perreault Jr. E. Jerome McCarthy Joseph. Basic Marketing, ed. Jakarta: Salemba empat, 2008.
“Pasal 1 angka 1 Undang Undang No. 7 Tahun 1996 Tentang : Pangan,” 1996,” n.d.
“‘PERATURAN PEMERINTAH REPUBLIK INDONESIA NOMOR 69 TAHUN 1999 TENTANG LABEL DAN IKLAN PANGAN Pasal 1 angka 5 PP No. 69 Tahun 1999 tentang Label dan Iklan,’ n.d., http://hukum.unsrat.ac.id/pp/pp_69_99.htm.,” n.d.
Pramintasari, Indah Fatmawati Talisa Rahma. “Pengaruh Keyakinan Religius, Peran Sertifikasi Halal, Paparan Informasi, dan Alasan Kesehatan Terhadap Kesadaran Masyarakat Pada Produk Makanan Halal.” Manajemen Bisnis, 2021.
Putra, Toba. “Al-Qur’an dan Terjemahan.” Semarang: PT. Karya toba, 1998.
Saniatun Nurhasanah, Jono M Munandar, dan Muhammad Syamsun. “Faktor-Faktor yang Mempengaruhi Minat Beli Produk Makanan Olahan Halal pada Konsumen.” Jurnal Manajemen dan Organisasi VIII (2017).
Silalahi, Ulbr. Metode Penelitian Sosial, Bandung. Bandung, 2012.
Sofyan, A.S.M Hadi dan Alih Bahasa H. Hukum Makanan dan Sembelihan dalam Pandangan Islan. Diedit oleh Trigenda Karya. Bandung, 1997.
Wahyuningsih, Dwi Warni. “Pengaruh Variasi Produk, Harga dan Promosi Penjualan terhadap Keputusan Konsumen dalam Membeli Motor Yamaha N-Max Di Wonogiri Edunomika” 3 (2019).
Yuliadi, Imadudin. Ekonomi Islam Sebuah Pengantar. Yogyakarta: LPPI, 2001.
