Understanding the Social Commerce Scam and Consumers Self Disclosure
The proliferation of online shopping scams has become widespread in Malaysia and other parts of the world as e-commerce continues to grow in popularity. Malaysia is known for having many online shoppers and is considered a high-risk country, city, or region for online fraud. Recently, scammers have taken advantage of the new social media landscape known as social commerce or S-commerce, which has fewer regulations than legal online shopping websites. This trend has created ample opportunities for scammers to steal consumers' data and money. Unlike traditional online shopping scams, these scams involve data stealing, which can have severe consequences for the victims. This study examines how consumers disclose their personal information during online shopping via social commerce platforms. The research involved conducting in-depth interviews with eight informants who had experienced online shopping scams in the Klang Valley area. The study found that social commerce platforms have influenced consumers' self-control in disclosing their personal information as they can fulfil consumers' needs and wants leisurely. However, this has created room for scammers to manipulate consumers and trap them through social commerce activities.
Bilgihan, A., Kandampully, J., & Zhang, T. (2016). Towards a unified customer experience in online shopping environments: Antecedents and outcomes. International Journal of Quality and Service Sciences, 8(1), 102–119.
Busalim, A. H., Hussin, A. R. C., & Iahad, N. A. (2019). Factors influencing customer engagement in social commerce websites: A systematic literature review. Journal of Theoretical and Applied Electronic Commerce Research, 14(2), 1–14.
Button, M., Nicholls, C. M., Kerr, J., & Owen, R. (2014). Online frauds: Learning from victims why they fall for these scams. Australian & New Zealand Journal of Criminology, 47(3), 391–408.
David, L. (2019, March 1). How online shopping has changed over the last 30 years. Alpine Rings.
EC Milo. (2019, March 22). Malaysia’s online shopping behaviour in infographic. EC Insider.
El Haddad, G., Aimeur, E., & Hage, H. (2018). Understanding trust, privacy and financial fears in online payment. 2018 17th IEEE International Conference On Trust, Security And Privacy In Computing And Communications/12th IEEE International Conference On Big Data Science And Engineering (TrustCom/BigDataSE), 28–36.
Hajli, M. N. (2014). A study of the impact of social media on consumers. International Journal of Market Research, 56(3), 387–404.
Harn, A. C. P., Khatibi, A., & Ismail, H. Bin. (2006). E-Commerce: A study on online shopping in Malaysia. Journal of Social Sciences, 13(3), 231–242.
Kaur, K., & Pathak, A. (2015). E-payment system on e-commerce in India. International Journal of Engineering Research and Applications, 5(2), 79–87.
Liang, T.-P., & Turban, E. (2011). Introduction to the special issue social commerce: a research framework for social commerce. International Journal of Electronic Commerce, 16(2), 5–14.
Maia, C., Lunardi, G., Longaray, A., & Munhoz, P. (2018). Factors and characteristics that influence consumers’ participation in social commerce. Revista de Gestão.
Makwana, K., Pathak, A., & Sharma, P. (2017). What drives consumers to shop online. IOSR Journal of Computer Engineering, 3(2), 42–47.
Malaysian Multimedia Comunication. (2018). Internet Users Survey 2018.
Mokhsin, M., Aziz, A. A., Zainol, A. S., Humaidi, N., & Zaini, N. A. A. (2019). Probability model: Malaysian consumer online shopping behavior towards online shopping scam. International Journal of Academic Research in Business and Social Sciences, 9(1).
Nielsen. (2018). The Nielsen total audience report.
Petronio, S., & Durham, W. (2008). Understanding and applying communication privacy management theory. Engaging Theories in Interpersonal Communication, 309–322.
Sarkar, R., & Das, S. (2017). Online shopping vs Offline shopping: A comparative study. International Journal of Scientific Research in Science and Technology, 3(1), 424–431.
Suzanna, P. (2017, June 4). Online shoppers in a web of scammers. TheStar.
TheStar. (2017, February 6). Malaysians are online shopaholics. TheStar.
United Nations Conference for Trade and Development. (2018). World Investment Report 2018.
Ying, W., Jia, S., & Du, W. (2018). Digital enablement of blockchain: Evidence from HNA group. International Journal of Information Management, 39, 1–4.
Zhang, K. Z. K., & Benyoucef, M. (2016). Consumer behavior in social commerce: A literature review. Decision Support Systems, 86, 95–108.