Examining Motivation Factors on Bidding Decision in Crowdsourcing Platforms: Can Trust Mediates Motivation Factors on Bidding Decision in Crowdsourcing Malaysia: A Conceptual Study in Malaysia
Abstract
Crowdsourcing in Malaysia has been recognised as an emerging industry that can be used as a platform to generate more income and offer businesses the chance to conduct their operations more innovatively. Crowdsourcing has become an efficient method for businesses to offer work opportunities to the general public so that they can apply their skills and earn more money. It is estimated that about 258,482 Malaysian digital talents that participate in crowdsourcing. The crowdsourcing system depends a lot on how many people use the platform. This is important for the success of the platform. However, the factors that motivate crowds to remain on the platform remain unclear, and there is very little literature on the subject. This paper is a conceptual paper that generates research propositions based on the comprehensive literature review and several theories regarding decision-making in crowdsourcing. Despite this, the paper is conceptual. Still, the claims made are based on theory, but they need to be tested in the proposed setting and context. In the future, researchers could add to the conceptual framework by validating the hypotheses more and adding mediators to the relationships that have been proposed. Other consequences and suggestions were also discussed.
References
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Ye, H. J., & Kankanhalli, A. (2017). Solvers’ participation in crowdsourcing platforms: Examining the impacts of trust, and benefit and cost factors. The Journal of Strategic Information Systems, 26(2), 101–117. https://doi.org/10.1016/j.jsis.2017.02.001
Zhang, X., & Chen, Q. (2021). Towards an understanding of the decision process of solvers’ participation in crowdsourcing contests for problem solving. Behaviour &Amp; Information Technology, 41(12), 2635–2653. https://doi.org/10.1080/0144929x.2021.1941258
Cappa, F., Rosso, F., & Hayes, D. (2019, May 17). Monetary and Social Rewards for Crowdsourcing. Sustainability, 11(10), 2834. https://doi.org/10.3390/su11102834
Christians, G. (2018). The Origins and Future of Gamification Recommended Citation. Senior Thesis, 254. https://scholarcommons.sc.edu/senior_theses
Cui, X., Lai, V., Lowry, P. B., & Lei, Y. (2020). The Effects of Bidder Factors on Online Bidding Strategies: A Motivation-Opportunity-Ability (MOA) Model. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.3679508
Delice, Ali (2010). The Sampling Issues in Quantitative Research. Kuram Ve Uygulamada Egitim Bilimleri, 10(4), 2001–2018.
Dwarakanath, A., Shrikanth, N. C., Abhinav, K., & Kass, A. (2016, May 14). Trustworthiness in enterprise crowdsourcing. Proceedings of the 38th International Conference on Software Engineering Companion. https://doi.org/10.1145/2889160.2889225
Feng, Y., Jonathan Ye, H., Yu, Y., Yang, C., & Cui, T. (2018). Gamification artifacts and crowdsourcing participation: Examining the mediating role of intrinsic motivations. Computers in Human Behavior, 81, 124–136. https://doi.org/10.1016/j.chb.2017.12.018
Garcia Martinez, M. (2017, April). Inspiring crowdsourcing communities to create novel solutions: Competition design and the mediating role of trust. Technological Forecasting and Social Change, 117, 296–304. https://doi.org/10.1016/j.techfore.2016.11.015
Guan, S., Guo, W., Liu, S., & Zhu, Q. (2020). The relational governance antecedents and loyalty consequence of service quality in crowdsourcing: The moderating role of crowdsourcing experience. Telematics and Informatics, 55, 101453. https://doi.org/10.1016/j.tele.2020.101453
Hall, D. (2018). Gamification: Gamified Elementsâ..Impact on Online Trust | Semantic Scholar. Retrieved September 21, 2022, from https://www.semanticscholar.org/paper/Gamification%3A-Gamified-Elements%E2%80%99-Impact-on-Online-Hall-Toke/2ca6cdff0c5a9d5dc55e06094548244a471e9254
Kaczmarek, L. D. (2020). Encyclopedia of Personality and Individual Differences. Encyclopedia of Personality and Individual Differences, March 2017. https://doi.org/10.1007/978-3-319-28099-8
Martinez, M. G. (2017). Inspiring crowdsourcing communities to create novel solutions: competition design and the mediating role of trust. Technological Forecasting and Social Change, 117, 296–304. https://kar.kent.ac.uk/58982/2/KAR_TFSC_Crowdsourcing.pdf
Meghana, J., & George, D. R. (2019). Happiness and decision making: An experimental study. Humanities and Social Science Studie, 8(1), 37–38.
Ow, T. T., Spaid, B. I., Wood, C. A., & Ba, S. (2018, October 2). Trust and experience in online auctions. Journal of Organizational Computing and Electronic Commerce, 28(4), 294–314. https://doi.org/10.1080/10919392.2018.1517478
Ponto, PhD, APRN, AGCNS-BC, AOCNS®, J. (2015). Understanding and Evaluating Survey Research. Journal of the Advanced Practitioner in Oncology, 6(2). https://doi.org/10.6004/jadpro.2015.6.2.9
Salleh, S. S. (2022, June 30). Composing Multi-Relations Association Rules From Crowdsourcing Remuneration Data. Asia-Pacific Journal of Information Technology and Multimedia, 11(01), 12–25. https://doi.org/10.17576/apjitm-2022-1101-02
Star, T. (2022, May 19). Malaysia’s digital economy to contribute 22.6% to GDP, create half a million jobs by 2025. The Star. Retrieved August 2, 2022, from https://www.thestar.com.my/business/business-news/2022/05/19/malaysia039s-digital-economy-to-contribute-226-to-gdp-create-half-a-million-jobs-by-2025
Suhonjić, A. Z. (2021). CROWDSOURCING MODELS IN HIGHER EDUCATION. Zbornik Radova Međunarodne Naučne Konferencije O Digitalnoj Ekonomiji DIEC, 9. https://www.ceeol.com/search/article-detail?id=1034642
Wang, M. M., & Wang, J. J. (2019). Understanding Solvers’ Continuance Intention in Crowdsourcing Contest Platform: An Extension of Expectation-Confirmation Model. Journal of Theoretical and Applied Electronic Commerce Research, 14(3), 17–33. https://doi.org/10.4067/s0718-18762019000300103
Weng, J., Xie, H., Feng, Y., Wang, R., & Ye, Y. (n.d.). Association for Information Systems Association for Information Systems AIS Electronic Library (AISeL) AIS Electronic Library (AISeL) Effects of Gamification Elements on Crowdsourcing Participation: Effects of Gamification Elements on Crowdsourcing Participation: The Mediating Role of Justice Perceptions The Mediating Role of Justice Perceptions. https://aisel.aisnet.org/iceb2019
Wu, W., & Gong, X. (2021). Motivation and sustained participation in the online crowdsourcing community: the moderating role of community commitment. Internet Research, 31(1), 287–314. https://doi.org/10.1108/INTR-01-2020-0008
Wu, W., Yang, Q., Gong, X., & Davison, R. M. (2022). Understanding sustained participation in crowdsourcing platforms: the role of autonomy, temporal value, and hedonic value. Information Technology and People, 71902080. https://doi.org/10.1108/ITP-09-2019-0502
Xu, H., Wu, Y., & Hamari, J. (2022). What determines the successfulness of a crowdsourcing campaign: A study on the relationships between indicators of trustworthiness, popularity, and success. Journal of Business Research, 139, 484–495. https://doi.org/10.1016/j.jbusres.2021.09.032
Ye, H. J., & Kankanhalli, A. (2017). Solvers’ participation in crowdsourcing platforms: Examining the impacts of trust, and benefit and cost factors. The Journal of Strategic Information Systems, 26(2), 101–117. https://doi.org/10.1016/j.jsis.2017.02.001
Zhang, X., & Chen, Q. (2021). Towards an understanding of the decision process of solvers’ participation in crowdsourcing contests for problem solving. Behaviour &Amp; Information Technology, 41(12), 2635–2653. https://doi.org/10.1080/0144929x.2021.1941258
Published
2023-03-01
How to Cite
JOHARI, Luqmanul Hakim; AHMAD FADZIL, Ahmad Syahmi; OTHMAN, Nor Azairiah Fatimah.
Examining Motivation Factors on Bidding Decision in Crowdsourcing Platforms: Can Trust Mediates Motivation Factors on Bidding Decision in Crowdsourcing Malaysia: A Conceptual Study in Malaysia.
International Journal of Business and Technology Management, [S.l.], v. 5, n. 1, p. 8-21, mar. 2023.
ISSN 2682-7646.
Available at: <https://myjms.mohe.gov.my/index.php/ijbtm/article/view/21636>. Date accessed: 11 sep. 2024.
Section
Articles
