The Impact of Film Piracy to Customer Behavior Toward Indonesian Film Market

  • Faza Ahmad Farisi

Abstract

Indonesia is one of the biggest countries in the world that consumed pirated contents. It is concerning the film industry for the long term since it can potentially reduce the customers for legal film platforms like theater and streaming service. This study is aim to analyze the factors that influence Indonesian to watch a pirated film. The author uses qualitative approach where the questionnaire will be given to a sample size. From the data collection, the two factors that influence this behavior is because of the regulation is not implemented optimally and the variety of film catalogue of the theater and streaming services that still can’t compete with illegal platforms. This issue will always arise in Indonesia unless major change happens from all the major stakeholders that can influence the piracy in film industry.

References

Aninda, N. (2020, May 26). Bisnis Life&Style. Retrieved from Bisnis.com: https://lifestyle.bisnis.com/read/20200526/254/1244828/joko-anwar-ingatkan-pentingnya-melestarikan-industri-film-indonesia
Arli, D. and Tjiptono, F. (2016) ‘Consumer digital piracy behaviour among youths: insights from Indonesia’, Asia Pacific Journal of Marketing and Logistics, 28(5), pp. 898–922. doi: 10.1108/APJML-11-2015-0163.
Bodó, B. and Lakatos, Z. (2012) ‘P2P and Cinematographic Movie Distribution in Hungary’, International Journal of Communication, 6, pp. 413–445.
Brancato, G. et al. (2006) ‘Handbook of Recommended Practices for Questionnarie Development and Testing in European Statistical Systems European Commission Grant Agreement’, European Commission Grat Agreement, p. 162. Available at: http://epp.eurostat.ec.europaipv6.eu/portal/page/portal/research_methodology/documents/Handbook_questionnaire_development_2006.pdf.
Budiansyah, A. (2020, January 28). CNBC Indonesia. Retrieved from cnbcindonesia.com: https://www.cnbcindonesia.com/tech/20200128114712-37-133309/curhat-kominfo-soal-berantas-streaming-film-serupa-indoxxi
De Vany, A. S. and Walls, W. D. (2007) ‘Estimating the effects of movie piracy on box-office revenue’, Review of Industrial Organization, 30(4), pp. 291–301. doi: 10.1007/s11151-007-9141-0.
Drs. Ec. Ibnu Widiyanto, MA, P. A. (2019) ‘ANALISIS PENGARUH KUALITAS LAYANAN, KUALITAS FILM, EFEK KOMUNITAS DAN PERSEPSI HARGA TERHADAP SIKAP MENONTON DAN IMPLIKASINYA TERHADAP MINAT MENONTON’, pp. 1–28.
Ellégo, C. B. and Ijs, R. D. E. N. (2015) ‘The redistributive effect of online piracy on the box office performance of American movies in foreign markets Document de travail G 2015 / 17 The redistributive effect of online piracy on the box office performance of American movies in foreign markets’.
Ellen, S. (2018, May May). Sciencing. Retrieved from Sciencing Website: https://sciencing.com/slovins-formula-sampling-techniques-5475547.html Ferri, M. (2013) ‘RENT, BUY, OR PIRATE: CONSUMER PREFERENCES IN THE MOVIE INDUSTRY’, Jurnal Teknologi, 1(1), pp. 69–73. doi: 10.11113/jt.v56.60.
Fleetwood, D. (2020). Pearson Correlation Coefficient. Retrieved from QuestionPro: https://www.questionpro.com/blog/pearson-correlation-coefficient/
Gangrade, K. D. (1982) ‘Methods of Data Collection : Questionnaire and Schedule’, Source Journal of the Indian Law Institute, 24(4), pp. 713–722. doi: 10.15713/ins.mmj.3.
Glen, S. (2014, December 8). Cronbach’s Alpha: Simple Definition, Use and Interpretation. Retrieved from Statistics How To: https://www.statisticshowto.com/cronbachs-alpha-spss/#:~:text=Cronbach's%20alpha%2C%20%CE%B1%20(or%20coefficient,satisfaction%20survey%20to%20their%20employees.
Glen, S. (2017, January 17). Formative Validity and Smummative Validity. Retrieved from Statistics How To: https://www.statisticshowto.com/formative-validity-summative/#:~:text=In%20outcomes%20assessment%2C%20formative%20validity,your%20mathematics%20students%20this%20year.
Goforth, C. (2015, November 16). Using and Interpreting Cronbach’s Alpha. Retrieved from University of Virginia Library: https://data.library.virginia.edu/using-and-interpreting-cronbachs-alpha/
Hobbs, M. (2016, September 15). Cambridge Cognition. Retrieved from Cambridgecognition.com: https://www.cambridgecognition.com/blog/entry/what-is-test-retest-reliability-and-why-is-it-important
HT, D. (2015, June 26). Kompasiana. Retrieved from Kompasiana.com: https://www.kompasiana.com/danielht/55008532813311681ffa794b/dvd-bajakan-bisnis-ilegal-yang-dilegalkan-pemerintah-betapa-besar-potensi-pajak-yang-hilang?page=all
KBBI Daring. (2016). Retrieved from kbbi.kemendikbud.go.id: https://kbbi.kemdikbud.go.id/Beranda/Hukum
Kusnandar, V. B. (2019, August 17). Databoks. Retrieved from Databoks Website: https://databoks.katadata.co.id/datapublish/2019/09/17/berapa-jumlah-penduduk-kota-bandung#:~:text=Jumlah%20Penduduk%20Kota%20Bandung%20Menurut%20Kelompok%20Usia%20(2018)&text=Adapun%20jumlah%20penduduk%20kelompok%20usia,tahun)%20mencapai%20132%20ribu%20j
Library, W. S. U. (2017) ‘Literature Review Purpose’, Western Sydney University Library, (July), pp. 1–2. Available at: https://www.westernsydney.edu.au/__data/assets/pdf_file/0006/1254786/Literature_review_purpose.pdf.
Mawari, A. D. (2019, May 3). Mojok. Retrieved from Mojok.co: https://mojok.co/terminal/fenomena-pembajakan-film-di-indonesia/
Mohajan, H. K. (2017) ‘Two Criteria for Good Measurements in Research: Validity and Reliability’, Annals of Spiru Haret University. Economic Series, 17(4), pp. 59–82. doi: 10.26458/1746.
Monash University. (n.d.). Retrieved from Monash University Website: https://www.monash.edu/rlo/assignment-samples/engineering/eng-writing-technical-reports/conclusions-and-recommendations
Olive, D. J. (2017) ‘Linear regression’, Linear Regression, pp. 1–494. doi: 10.1007/978-3-319-55252-1.
Pratista, H. (2019, April 2). Montase Film. Retrieved from Montasefilm.com: https://montasefilm.com/fenomena-film-bajakan/
Pratista, H. (2019, 8 19). MotaseFilm. Retrieved from montasefilm.com: https://montasefilm.com/harga-tiket-bioskop-di-dunia-2019/
Ramsey, D. J. (n.d.). How to Interpret Scatterplot. Retrieved from Dummies: https://www.dummies.com/education/math/statistics/creating-a-confidence-interval-for-the-difference-of-two-means-with-known-standard-deviations/
Rosmayanti. (2019, August 26). Warta Ekonomi. Retrieved from Wartaekonomi.co.id: https://www.wartaekonomi.co.id/read243338/daftar-harga-tiket-bioskop-di-seluruh-dunia-indonesia-paling-mahal.html
Sugiyono, P. D. (2016) metode penelitian kuantitatif, kualitatif,dan R&D, Alfabeta, cv.
Uyanık, G. K. and Güler, N. (2013) ‘A Study on Multiple Linear Regression Analysis’, Procedia - Social and Behavioral Sciences, 106, pp. 234–240. doi: 10.1016/j.sbspro.2013.12.027.
Wibowo, T. O. (2018) ‘Fenomena Website Streaming Film di Era Media Baru: Godaan, Perselisihan, dan Kritik’, Jurnal Kajian Komunikasi, 6(2), p. 191. doi: 10.24198/jkk.v6i2.15623.
World Population Review. (2020). Retrieved from World Population Review: https://worldpopulationreview.com/countries/cities/indonesia
Published
2021-10-01
How to Cite
AHMAD FARISI, Faza. The Impact of Film Piracy to Customer Behavior Toward Indonesian Film Market. International Journal of Business and Technology Management, [S.l.], v. 3, n. 3, p. 92-101, oct. 2021. ISSN 2682-7646. Available at: <https://myjms.mohe.gov.my/index.php/ijbtm/article/view/15669>. Date accessed: 10 june 2023.
Section
Articles