A Study of Intention to Play Online Mobile Games: The Case of Indonesian Online Mobile Gamers
The online mobile games industry is one of the biggest in the recent era of the entertainment industry. Therefore, the competition in the industry is tough. The developers need to be able to attract as many users as possible. Consequently, understanding the most significant elements impacting the intention to play online mobile games is essential. The goal of this study is to find out what influences people's intention of playing online mobile games. 269 Indonesian gamers completed an online questionnaire. The data was analyzed using logistic regression. The result showed that perceived enjoyment was a significant predictor affecting Indonesian gamers’ intention on playing online mobile games.
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