SHUKUN, Liu; 						KOK LOANG, Ooi.
 The Influence of Electronic Word of Mouth, User-generated Content, and Social Media Engagement on Impulsive Purchasing Behaviour: The Moderating Role of Hedonic Motivation.
<strong>International Journal of Business and Technology Management</strong>, [S.l.], v. 6, n. 2, p. 242-256, june 2024.
ISSN 2682-7646.
Available at: &lt;<a href="https://myjms.mohe.gov.my/index.php/ijbtm/article/view/26902" target="_new">https://myjms.mohe.gov.my/index.php/ijbtm/article/view/26902</a>&gt;. Date accessed: 10 july 2025.
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