Shukun, Liu, AND 		Kok Loang, Ooi.
" Impact of Broadcaster's Social Presence and Ad Content Persuasiveness on Impulsive Purchase Behaviour in China Live Streaming: A Mediation Analysis of Arousal and Emotion" <em>International Journal of Business and Technology Management</em> [Online], Volume 6 Number 2 (1 June 2024)<div style="display:none">
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