Trung Vinh, Tran, 		Ngoc Thuy Tien, Ngo, AND 		Thi Kim Phuong, Tran.
" The Impact of Technological Competence and Service Innovation Implementation on Brand Equity: A Case Study of Hotel Industry in Vietnam" <em>International Journal of Business and Technology Management</em> [Online], Volume 6 Number 1 (30 April 2024)