ISMAIL, Amirah; 						GULILING, Hasnawati; 						AG. DAMIT, Dayang Haryani Diana.
 Conceptualizing Online Impulse Buying of Celebrity-Owned Brands on Live Streaming Commerce.
<strong>International Journal of Business and Technology Management</strong>, [S.l.], v. 5, n. 3, p. 528-536, oct. 2023.
ISSN 2682-7646.
Available at: &lt;<a href="https://myjms.mohe.gov.my/index.php/ijbtm/article/view/24541" target="_new">https://myjms.mohe.gov.my/index.php/ijbtm/article/view/24541</a>&gt;. Date accessed: 18 may 2025.
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