Jin, Dian, 		Abas, Wan Anita Wan, AND 		Kamarudin, Syafila.
" Instagram Users’ Para-Social Interactions with Virtual Influencers: The Mediating Role of Human-Likeness, Perceived Similarity, and Wishful Identification" <em>International Journal of Business and Technology Management</em> [Online], Volume 5 Number 2 (1 June 2023)