Jin, D., 		Abas, W., & 		Kamarudin, S.
(2023).
 Instagram Users’ Para-Social Interactions with Virtual Influencers: The Mediating Role of Human-Likeness, Perceived Similarity, and Wishful Identification.
<em>International Journal Of Business And Technology Management, 5</em>(2), 114-126.
Retrieved from <a href="https://myjms.mohe.gov.my/index.php/ijbtm/article/view/22195" target="_new">https://myjms.mohe.gov.my/index.php/ijbtm/article/view/22195</a>