JIN, Dian; ABAS, Wan Anita Wan; KAMARUDIN, Syafila.
Instagram Users’ Para-Social Interactions with Virtual Influencers: The Mediating Role of Human-Likeness, Perceived Similarity, and Wishful Identification.
International Journal of Business and Technology Management, [S.l.], v. 5, n. 2, p. 114-126, june 2023.
ISSN 2682-7646.
Available at: <https://myjms.mohe.gov.my/index.php/ijbtm/article/view/22195>. Date accessed: 04 dec. 2023.