• Khairunnisa Ishak Faculty of Business and Finance, Universiti Tunku Abdul Rahman, Kampar, MALAYSIA
  • Hatijah Mohamed Salleh Faculty of Business and Finance, Universiti Tunku Abdul Rahman, Kampar, MALAYSIA
  • Farhana Hanim Mohsin Faculty of Business and Finance, Universiti Tunku Abdul Rahman, Kampar, MALAYSIA
  • Norhayati Md Isa Faculty of Business and Finance, Universiti Tunku Abdul Rahman, Kampar, MALAYSIA


The growth of internet users over 3 billion since the year 2000 has suggested new business platforms and strategies full of potential and benefits for people and businesses all over the world. This new phenomenon of online or digital shopping that arises with the emergence of new advancements in technology suggested the determination of contributing factors to online shopping behaviours. Besides, it even changed drastically when the Covid-19 outbreak forces consumers to shop online due to movement restrictions and it continues until now even though the Covid-19 pandemic phase has already passed. Henceforth, this study tends to examine conceptually the elements affecting the online purchase behaviours of Malaysian consumers by using the role of convenience, time-saving and trust, in predicting Malaysian consumers' actual behaviour. This study is fruitful in contributing to the body of knowledge and literature enrichment on the online purchase behaviours of Malaysian consumers.


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How to Cite
ISHAK, Khairunnisa et al. DO CONVENIENCE, TIME-SAVING AND TRUST DETERMINE CONSUMERS ONLINE SHOPPING BEHAVIOUR?. International Journal of Business and Economy, [S.l.], v. 5, n. 1, p. 125-135, mar. 2023. ISSN 2682-8359. Available at: <>. Date accessed: 30 may 2024.