EXPLORING THE FACTOR INFLUENCING BUY NOW PAY LATER MECHANISM ON THE IMPULSIVE PURCHASE DECISION IN MALAYSIA

  • Nik Nuraisyah Nik Azmi Faculty of Business and Finance, University Tunku Abdul Rahman, Kampar, MALAYSIA
  • Nur Hazrini Mohd Zahari Faculty of Business and Finance, University Tunku Abdul Rahman, Kampar, MALAYSIA
  • Zainon Md Yunus Faculty of Business and Finance, University Tunku Abdul Rahman, Kampar, MALAYSIA
  • Farhana Hanim Mohsin Faculty of Business and Finance, University Tunku Abdul Rahman, Kampar, MALAYSIA
  • Norhayati Md Isa Faculty of Business and Finance, University Tunku Abdul Rahman, Kampar, MALAYSIA

Abstract

For decades, impulsive purchase decision is one of the significant factors to increase sales volume in the retail sector. With the latest innovative technology development, the digital payment is becoming more attractive to consumers, and it provides an easy way for consumers to meet their needs with the current technology-based era which is buy-now-pay-later mechanism. Therefore, the purpose of this study is to investigate the factors that influence the consumer in Malaysia to make purchase using buy-now-pay-later mechanism. This research used a few variables from Technology Acceptance Model (TAM) and Theory of Planned Behaviour (TPB) as to analyse the buy-now-pay-later (BNPL) intention towards impulsive purchase decision.

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Published
2022-12-19
How to Cite
NIK AZMI, Nik Nuraisyah et al. EXPLORING THE FACTOR INFLUENCING BUY NOW PAY LATER MECHANISM ON THE IMPULSIVE PURCHASE DECISION IN MALAYSIA. International Journal of Business and Economy, [S.l.], v. 4, n. 4, p. 48-57, dec. 2022. ISSN 2682-8359. Available at: <https://myjms.mohe.gov.my/index.php/ijbec/article/view/20683>. Date accessed: 15 june 2024.
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Articles