FACTORS AFFECTING PANIC BUYING WHICH LEAD TO IMPULSE BUYING AMONG CONSUMERS IN MALAYSIA DURING SECOND PHASE OF MCO IN 2021

  • Nur Hazrini Mohd Zahari Faculty of Business and Finance, Universiti Tunku Abdul Rahman, Perak, MALAYSIA
  • Nik Nuraisyah Nik Azmi Faculty of Business and Finance, Universiti Tunku Abdul Rahman, Perak, MALAYSIA
  • Siti Nor Adawiah Hussin 3 Faculty of Accountancy, Universiti Teknologi Mara, Kelantan, MALAYSIA
  • Wan Nur Izni Wan Ahmad Kamar-Bodian Institute de Langues, Groupe Ecole Supérieur de Commerce de Dakar, Dakar, SENEGAL

Abstract

The declaration of lockdown during Covid-19 pandemic has resulted to the changes in the consumer behaviour. With the fear of not knowing what would happen in the future, consumers around the globe started to engage in panic buying and emptying the shelves in the supermarkets to stock up their daily necessities at home. In Malaysia, after the first phase of movement control order (MCO) which was declared in 2020, the Malaysian prime minister has again announced to declare the second phase of MCO in 2021. Even though Malaysian has gone through the first phase of MCO and said to have experienced on handling it, there were consumers who were still spotted to engage in panic buying. Therefore, this paper aims to investigate the factors which trigger the panic buying among Malaysian during the second phase of MCO in 2021. This paper would like to include the theory of planned behaviour and fear appeal and government trust as to investigate the factors which influence the consumers to engage in the panic buying during the second phase of MCO in Malaysia.

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Published
2022-03-30
How to Cite
MOHD ZAHARI, Nur Hazrini et al. FACTORS AFFECTING PANIC BUYING WHICH LEAD TO IMPULSE BUYING AMONG CONSUMERS IN MALAYSIA DURING SECOND PHASE OF MCO IN 2021. International Journal of Business and Economy, [S.l.], v. 4, n. 1, p. 210-219, mar. 2022. ISSN 2682-8359. Available at: <https://myjms.mohe.gov.my/index.php/ijbec/article/view/17724>. Date accessed: 21 july 2024.
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Articles