• Aloysius Yapp
  • Lim Chai Kim, Goh Kiang Kuan, Hafez Zainudin


To travel to a place you have never been before either locally or abroad is a good way of self development. Experiencing a new surrounding can stimulate childlike curiosity and a sense of happiness in oneself. However, circumstances like climate change, aeroplane crash (2018 Indonesia, 2019 Ethopia), terrorist attack (Thailland, Bali), kidnapping (Sabah), strikes (France) and physical disabilities are some of the deterrents to travelling. Despite all that can go wrong, people still wish to travel. Most people at some point in their lives will have an urge to travel. Tourism and terrorism reflect very different philosophies, but there are also some disturbing commonalities. Both need modern technology to be effective, both rely heavily on media management and both require the manipulation of perceptions and attitudes. The scenarios stated above are some of the reasons immersive technologies, for example, virtual reality (VR) can be another way for people to ‘travel’. VR development has been immensely fast in the past years, with many consumer grade headsets becoming available just this year Philipp Jacobius (2016). As it is common for new advancements in the Information & Communications Technology (ICT) sector, the technology is originally built for a very specific industry and then later adapted to other specific industries in more general applications (Guttentag, 2010). Sussmann and Vanhegan (2000) define VR as a system that has as its goal the complete replication of elements of the physical world with synthesized 3D material, such as figures and sound into a Virtual Environment (VE). The feeling of presence, which describes the degree of how much a user feels like they are at another place, is accomplished through the stimulation of various senses; most importantly there should be stated sight, sound, and touch. In this matter, user experience (UX) must be one of the factor been carried as a measurement for interest of the user or tourist. In the touristic context, the simulated real world as a VE is of more importance. Especially the sense of sight is very important in tourism, where a lot of experiences depend on visual stimulation (Gutiérrez, 2008; Guttentag, 2010). For this reason, VR seems to be a great fit for the tourism industry, an industry that can boast visually very impressive destinations.


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How to Cite
YAPP, Aloysius; GOH KIANG KUAN, HAFEZ ZAINUDIN, Lim Chai Kim,. THE APPLICATION OF IMMERSIVE TECHNOLOGY, VIRTUAL REALITY IN ELECTRONIC TOURISM. International Journal of Advanced Research in Technology and Innovation, [S.l.], v. 1, n. 1, p. 8-13, june 2019. ISSN 2682-8324. Available at: <>. Date accessed: 19 may 2024.