A Phenomenological Analysis of Divergent Experience of Digital Visualization in Graphic Design

  • Mohd Hafnidzam Adzmi
  • Zahari Ishak
  • Che Aleha Ladin


Divergent thinking is a process that is associated with creativity. As quantitative studies dominate creativity research, this article presents an idiographic interpretation of the Divergent Experience in Digital Visualization. As experience is the object of study, this study employs the phenomenological method. Data are collected through protocol analysis from seven participants. The data is then analyzed through the phenomenological reduction. The findings presented the varying degrees of divergent experiences followed by discussions or a critical dialogue with theories of creativity, knowledge representations and analogical thinking.


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How to Cite
ADZMI, Mohd Hafnidzam; ISHAK, Zahari; LADIN, Che Aleha. A Phenomenological Analysis of Divergent Experience of Digital Visualization in Graphic Design. International Journal of Advanced Research in Technology and Innovation, [S.l.], v. 3, n. 1, p. 1-10, mar. 2021. ISSN 2682-8324. Available at: <https://myjms.mohe.gov.my/index.php/ijarti/article/view/12466>. Date accessed: 21 may 2022.