Reform of Photography Education in Chinese Applied Universities in the Self-Media Era: Evidence from Responsible Persons in the Photography Major
Abstract
Live streaming and short videos have become the most favored means of communication, and the prevalence of self-media has had a profound impact on traditional media industries, indirectly promoting reforms in Chinese photography education. This study delves into the current state of photography education in Chinese applied universities and the transformations undertaken in response to the challenges posed by self-media. The research covers the development status of university photography programs, the impact of live streaming and short videos on photography education, changes in teaching models, and the issues encountered during these reforms. Through in-depth interviews with heads and instructors of photography programs at five applied universities in China, and using NVIVO software for thematic analysis, the study examines the professional divisions, curriculum design, teaching methods, student employment rates, reform policies, and the challenges faced. The research finds that the prevalence of live streaming and short videos has had a positive impact on the dynamic imaging specialties within photography education, but has been detrimental to the static imaging specialties. Universities have actively reformed their teaching methods in response to market demands, yet still face challenges in integrating live streaming-related courses. This study provides the latest insights for practitioners in the Chinese self-media industry and offers valuable references for university policymakers and researchers.
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Yan, H. (2022). Research on the development of teaching mode of photography in colleges and universities under the background of media integration. Journal of Guangxi Open University, (1), 85-90. DOI: 1008-7656 (2022) 01-0085-06.
Yang, G., & Wang, W. (2021). Engaging social media in China: Platforms, publics, and production. MSU Press.
Yin, X., Li, X., & Li, K. (2023). Aesthetic Exploration of Video Self-media Communication. 2nd International Conference on Education, Language and Art (ICELA 2022),
Youyou, L., & Kit, A. C. (2024). Practical Research On Project-Based Learning (PBL) In Film And Television Production In Xiamen Vocational Education. Educational Administration: Theory and Practice, 30(5), 203-221.
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Zuo, Y.-h., Cheng, H., & Zhu, Q.-s. (2024). The Method and Significance of Implementing the" Three Certificates" Teaching Model in Applied Undergraduate Colleges and Universities.
Deterding, N. M., & Waters, M. C. (2021). Flexible coding of in-depth interviews: A twenty-first-century approach. Sociological methods & research, 50(2), 708-739.
Engine, M. (2021). 2021 China's short video and live broadcast e-commerce industry talent development report. https://www.sgpjbg.com/baogao/53764.html
Guo, Q. (2022). When Kodak Came to China: Photography, Amateurs, and Visual Modernity, 1900-1937
Henning, M. (2023). Photography: the unfettered image. Taylor & Francis.
Kang, K., Lu, J., Guo, L., & Li, W. (2021). The dynamic effect of interactivity on customer engagement behavior through tie strength: Evidence from live streaming commerce platforms. International Journal of Information Management, 56, 102251.
Knott, E., Rao, A. H., Summers, K., & Teeger, C. (2022). Interviews in the social sciences. Nature Reviews Methods Primers, 2(1), 73.
Nansen, B., Gould, H., Arnold, M., & Gibbs, M. (2023). Media, mortality and necro-technologies: Eulogies for dead media. New Media & Society, 25(8), 2163-2182.
Network, C. B. I. (2022). Research report on market prospect and investment opportunities of China's internet industry. https://www.51baogao.cn/baogao/20220421/256360.shtml
Qi, S. (2022). Research on the problems and countermeasures of cultivating talents in network and new media in the context of short video broadcasting. Journalism Research Guide, 13（20）, 3. https://kns.cnki.net/kns8/defaultresult/index
Sanjeev, S. (2023). Digital Footprints in Mass Communication: Networking the Concepts. COMMUNICATION & JOURNALISM RESEARCH, 33.
Shi, Z. (2020). Chinese photographic higher education in the perspective of the curriculum design — reflection from curriculum, specialty to subject Chinese Photographers, (6), 94-97.
Sun, Y. (2021). Rethinking and changing photography education in universities in the era of all media. Media Today, 28（7）, 2.
Wang, C. L. (2021). New frontiers and future directions in interactive marketing: inaugural Editorial. Journal of Research in Interactive Marketing, 15(1), 1-9.
Wang , Y. (2022). Exploring the teaching reform of university photography courses in the new media environment. Journal of Science and Education, （13）, 65. DOI：10.16871/j.cnki.kjwh.2022.13.023
Woodcock, J., & Johnson, M. R. (2021). Live streamers on Twitch. tv as social media influencers: Chances and challenges for strategic communication. In Social Media Influencers in Strategic Communication (pp. 88-102). Routledge.
Xue, X. (2023). Photography in the Late Qing Dynasty: A Comparative Study. Journal of Education, Humanities and Social Sciences, 8, 1-15.
Yan, H. (2022). Research on the development of teaching mode of photography in colleges and universities under the background of media integration. Journal of Guangxi Open University, (1), 85-90. DOI: 1008-7656 (2022) 01-0085-06.
Zhang, Z. (2021). Infrastructuralization of Tik Tok: Transformation, power relationships, and platformization of video entertainment in China. Media, Culture & Society, 43(2), 219-236.
Zheng, Y., & Ni, W. (2020). Analysis on transformation and development of traditional enterprise based on internet celebrity economy. Journal of Education and Praxis Research, 1(6), 1-9.
Alfailakawi, A., & Al-Anzi, A. A. D. (2023). The Role of Technological Creative Photography in the Framework of Contemporary Education in the Training of the Knowledge, Skills, and Abilities of Students in the College of Basic Education in Kuwait. Education and Linguistics Research, 9(1).
Foster, K. A., Davis, B., & Foell, A. (2023). Innovations to photovoice: Using smartphones & social media. Urban affairs review, 59(5), 1728-1744.
Gong, Y. H., Ruixue. (2022). Research on the basic teaching of photography for art majors in colleges and universities. Art Education, (10), 175-178. DOI: 1002-8900(2022)10-0175-04.
Hallas, R. (2023). A Medium Seen Otherwise: Photography in Documentary Film. Oxford University Press.
Hu, H. (2022). Finding You Is My Courage: New Stories of Homecoming in Chinese Photography Since the 2000s. Photography and Culture, 15(3), 255-277.
Jicheng, Z. (2021). Analysis of short video production and dissemination from the perspective of mobile multimedia. Journal of Physics: Conference Series,
Laghari, A. A., Shahid, S., Yadav, R., Karim, S., Khan, A., Li, H., & Shoulin, Y. (2023). The state of art and review on video streaming. Journal of High Speed Networks, 29(3), 211-236.
Li, M., Sharpley, R., & Gammon, S. (2021). Towards an understanding of Chinese tourist photography: evidence from the UK. In Current Issues in Asian Tourism: Volume II (pp. 221-237). Routledge.
Lopez-Mugica, J., & Whyke, T. W. (2024). Revisiting a de-Humanized Shanghai: Speculative Realism in Zhou Ming’s Contemporary Object-Oriented Materialist Documentary Photography. Photography and Culture, 1-22.
Madon, D. L., Samat, R. A., & Shaari, S. (2024). Practice-Based Lessons in Photographic Education: An Alternative to Photo Image Development. International Journal of Art and Design, 8(1), 199-219.
Naz, M., & Khan, M. (2023). Transformation in Journalism: Photojournalism in the Era of Augmented Reality. Journal of Journalism, Media Science & Creative Arts, 3(1), 164-178.
Qiu, Q., Zuo, Y., & Zhang, M. (2021). Can live streaming save the tourism industry from a pandemic? A study of social media. ISPRS International Journal of Geo-Information, 10(9), 595.
Ryu, S. (2022). ByteDance: TikTok and Douyin in Online Streaming Wars. SAGE Publications: SAGE Business Cases Originals.
Stylianou-Lambert, T., & Widmaier, L. (2023). Everyday photography and mourning in the 21st century. In (Vol. 16, pp. 3-18): Taylor & Francis.
Wang, J. (2023). The Influence of Self-Media on Mainstream Media News Dissemination in the Perspective of New Media. Applied Mathematics and Nonlinear Sciences, 9(1).
Yan, H. (2022). Research on the development of teaching mode of photography in colleges and universities under the background of media integration. Journal of Guangxi Open University, (1), 85-90. DOI: 1008-7656 (2022) 01-0085-06.
Yang, G., & Wang, W. (2021). Engaging social media in China: Platforms, publics, and production. MSU Press.
Yin, X., Li, X., & Li, K. (2023). Aesthetic Exploration of Video Self-media Communication. 2nd International Conference on Education, Language and Art (ICELA 2022),
Youyou, L., & Kit, A. C. (2024). Practical Research On Project-Based Learning (PBL) In Film And Television Production In Xiamen Vocational Education. Educational Administration: Theory and Practice, 30(5), 203-221.
Zhang, Y., Hua, L., Jiao, Y., Zhang, J., & Saini, R. (2023). More than watching: An empirical and experimental examination on the impacts of live streaming user-generated video consumption. Information & Management, 60(3), 103771.
Zuo, Y.-h., Cheng, H., & Zhu, Q.-s. (2024). The Method and Significance of Implementing the" Three Certificates" Teaching Model in Applied Undergraduate Colleges and Universities.
Published
2024-09-30
How to Cite
WANG, Xianxu et al.
Reform of Photography Education in Chinese Applied Universities in the Self-Media Era: Evidence from Responsible Persons in the Photography Major.
International Journal of Advanced Research in Education and Society, [S.l.], v. 6, n. 3, p. 410-424, sep. 2024.
ISSN 2682-8138.
Available at: <https://myjms.mohe.gov.my/index.php/ijares/article/view/27804>. Date accessed: 05 dec. 2024.
Section
English Section
