Shape and Colour Analysis in Animated Film Wheely (2018) Characters

  • Imelda Ann Achin
  • Addley Bromeo Bianus
  • Asilah Kamisin1 Asilah Kamisin


Character is one of the essential elements in a narrative. Each character has their own personality and varies to liven up a story. Most local animated character designs are based on humans and animals, which can be easily evaluated, but the object (inanimate) is a bit complicated for anthropomorphic characters. This is because their movement is limited. After all, they do not have limbs, hands, and even a face. Therefore, this study will focus on the protagonist's personality and antagonist characters through shape and colour. This is because these two aspects are more dominant in designing the anthropomorphic character of an object (inanimate) in the animated film Wheely (2018). The analysis is based on the concept of Form Language, and the theory of Colour Affects Systems. The study results found that shape and colour can symbolize the personality of the protagonist and antagonist characters in the animated film Wheely (2018).


Angela Wright. (2003). A theory of colour psychology and colour harmony. London: Colour Affects 908 Keyes House, Dolphin Square.
Bryan Tillman. (2011). Creative character design. United Kingdom: Focal Press, Elsevier Inc.
Clara Lundwall. (2017). Creating guidelines for game character design. Lulea, Sweden: Lulea University of Technology.
Emma Fredriksson. (2017). Combining Shape, Color and Postures for Ambiguous Character Roles, Uppsala Universitet.
Hanna Ekstorm, How Can a Character’s Personality be Conveyed Visually, through Shape. Hogskolan pa Gotland.
Hassan Abd. Muthalib. (2016). From mouse deer to mouse: 70 years of Malaysian animation. Kuala Lumpur: Akademi Seni Budaya dan Warisan Kebangsaan (ASWARA).
Harrington, A. (2005). Modern Social Theory. 1-13.
Harris, A. L., Lang, M., Yates, D., & Kruck, S. E. (2008). Incorporating Ethics and Social Responsibility in IS Education. Journal of Information Systems Education, 22(3), 183-189.
Harun, R., Hock, L. K., & Othman, F. (2011). Environmental Knowledge and Attitude among Students in Sabah. World Applied Sciences Journal, 14, 83-87.
Imelda Ann Achin (2016). Warisan Filem Animasi Seefood: Suatu kajian Antropomorfik. Prosiding Seminar Antarabangsa Warisan Folklore dan Nusantara, 1(1), 132-145.
Ishu M. Weerasinghe. (2004). Color Psychology (The “Colour Affects” System).
Janet Best. (2012). Colour design: Theories and applications. Cambridge, UK: Woodhead Publishing Limited.
Jennah McKinley. (2018). A guide to color, college of agricultural. Consumer and Environmental Sciences.
Kamalakar Baburao Gaikwad, Protagonist: A Prime Mover of the Plot of a Literary Work. Pune Research Scholar an International Multidisciplinary Journal. December 2016 – January 2017.
Karen Haller. (2019). The little book of colour: How to use the psychology of colour to transform your life. United Kingdom: Penguin UK.
Leatrice Eiseman. (2003). The color answer book: From the world’s leading color expert. Virginia: Capital Books, Inc.
Michaela Lundmark. (2017). How to Breath Life into Inanimate Objects, Lulea University of Technology.
Paul Wells. (1998). Understanding Animation. New York: Routledge.
Robin J.S. Sloan. (2015). Virtual character design for games and interactive media. US: CRC Press Taylor & Francis Group.
Scott Spencer. (2012). ZBrush creature design: Creating dynamic concept imagery for film and games. Canada: John Wiley & Sons, Inc.
How to Cite
ANN ACHIN, Imelda; BROMEO BIANUS, Addley; ASILAH KAMISIN, Asilah Kamisin1. Shape and Colour Analysis in Animated Film Wheely (2018) Characters. International Journal of Advanced Research in Education and Society, [S.l.], v. 3, n. 3, p. 181-194, nov. 2021. ISSN 2682-8138. Available at: <>. Date accessed: 20 jan. 2022.