Enriching Blended Learning and Teaching Through the Use of Digital Marketing and Information Technology

  • Pritam Kumar


In fact, over the last decade, online learning has become an inextricably important component of K-12 education. Rapidly evolving technologies, from pay-per-click (PPC) to analysis to social media, have put incredible capacities in the hands of offices and marketing groups while also making it more difficult to stay aware of the critical skills. During a similar time period, physical schoolteachers increased their use of Internet-based content and assets in their classrooms. In contrast, the terms e-learning, web-based learning, online education, and, to a lesser extent, inclusive education is used. Virtual education is frequently regarded as a method of delivering e-learning. Although the definition of blended learning has become clearer, there is still some variation between sectors and approaches. This article attempts to address the significance of Digital Marketing and information technology tools and techniques in enriching Blended learning in depth.


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How to Cite
KUMAR, Pritam. Enriching Blended Learning and Teaching Through the Use of Digital Marketing and Information Technology. International Journal of Advanced Research in Education and Society, [S.l.], v. 3, n. 2, p. 116-127, july 2021. ISSN 2682-8138. Available at: <https://myjms.mohe.gov.my/index.php/ijares/article/view/14030>. Date accessed: 26 may 2022.