The Analysis of the Media Façade in Dubai for Community Invigoration
Abstract
In Dubai, the media façade as promotional tool is not unprecedented. Government and developers in Dubai, however, start regarding media façades as communication tools instead of advertising tool. This study focuses on a comprehensive analysis of the elements of the media facade in six media facades projects in Dubai to analyse the publicness of the media facade for community invigoration for users via 300 participants POE (Post Occupancy Evaluation). As a result of satisfaction analysis of six targeted sites, the viewing factor was the highest, followed by hardware, technology, and content factors. As a result of the comparative analysis, the content factor was shown to be the lowest in the satisfaction level, and it is judged that the publicness for community invigoration of the media facade can be maximized by improving the level of the contents factor and the variables. The digitization of Dubai in the 21st century is accelerating, and digital infrastructure is needed for physical spaces. The media facade plays a central role, suggesting a new paradigm for improving the function and quality of urban context and public spaces. It is necessary, therefore, to discuss the social interests, not just the technical part of the media facade. As part of its social interests, this paper had explored the publicness for community invigoration.
References
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Diniz, N. V., Duarte, C. A., & Guimarães, N. M. (2012, June). Mapping interaction onto media façades. In Proceedings of the 2012 International Symposium on Pervasive Displays (pp. 1-6).
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Foth, M., Fischer, F., & Satchell, C. (2013). From movie screens to moving screens: mapping qualities of new urban interactions. In Proceedings of the 4th International MediaCity Conference 2013 (pp. 194-204). Departments of Architecture and Media Study, The University at Buffalo, State University of New York.
Fredericks, J., Tomitsch, M., Hespanhol, L., & McArthur, I. (2015, December). Digital pop-up: Investigating bespoke community engagement in public spaces. In Proceedings of the annual meeting of the Australian special interest group for computer human interaction (pp. 634-642).
Gehring, S., & Wiethoff, A. (2014). Interaction with media façades. Informatik-Spektrum, 37(5), 474-482.
Green, B. (2019). The smart enough city: putting technology in its place to reclaim our urban future. MIT Press. 34-42.
Gulf News. (2015). Boxpark transforms Al Wasl street into a classy urban locality. Retrieved from https://gulfnews.com/going-out/society/boxpark-transforms-al-wasl-street-into-a-classy-urban-locality-1.1445778
Gulf News. (2020). Al Seef: A must-see tourist attraction in Dubai’s Heritage District in the UAE. Retrieved from https://gulfnews.com/photos/readers-pictures/al-seef-a-must-see-tourist-attraction-in-dubais-heritage-district-in-the-uae-1.1593355581303?slide=1
Haddad, E. (2010). Christian Norberg-Schulz's phenomenological project in architecture. Architectural Theory Review, 15(1), 88-101.
Halskov, K., & Ebsen, T. (2013). A framework for designing complex media facades. Design studies, 34(5), 663-679.
Han, H., Lee, S. H., & Leem, Y. (2019). Modelling Interaction Decisions in Smart Cities: Why Do We Interact with Smart Media Displays?. Energies, 12(14), 2840.
Handa, R. (2016). Experiencing the architecture of the incomplete, imperfect, and impermanent. In Architecture, culture, and spirituality (pp. 219-230). Routledge.
Hespanhol, L., & Tomitsch, M. (2015). Strategies for intuitive interaction in public urban spaces. Interacting with Computers, 27(3), 311-326.
Houben, M., Denef, B., Mattelaer, M., Claes, S., & Vande Moere, A. (2017, June). The meaningful integration of interactive media in architecture. In Proceedings of the 2017 ACM Conference companion publication on designing interactive systems (pp. 187-191).
Jung, J. H., & Kim, J. T. (2010). A Study on the Characteristics of the Media Facade Buildings. Journal of the Korean Institute of Illuminating and Electrical Installation Engineers, 24(1), 45-55.
Kalčić, S. (2012, May). Architecture and New Media Art/Media Facade, Video and Lights-Installations. In ICCMTD International Conference on Communication, Media, Technology and Design (pp. 47-53).
Kim, H. (2016). Aesthetic Characteristics in Interactive Media Facade. The Journal of the Korea Contents Association, 16(9), 658-666.
Knippers, J., & Speck, T. (2012). Design and construction principles in nature and architecture. Bioinspiration & biomimetics, 7(1), 015002.
Lambeva, I., & Spiridonova, I. (2016). THE USE OF INTERACTIVE FACADES AS A MENAS OF IMPROVING THE BUILT ENVIRONMENT. In International scientific and practical conference world science (Vol. 1, No. 5, pp. 20-24). ROST.
Lee, J. H. (2013). Study for the meaning of facade as media. Cartoon and Animation Studies, 209-226.
Lee, Y., Jung, C., & Kim, H. (2013). Analysing the narrative structure in the contents of Media facade. Journal of Digital Contents Society, 14(3), 367-379.
Lew, A. A. (2017). Tourism planning and place making: place-making or placemaking?. Tourism Geographies, 19(3), 448-466.
Luna-Navarro, A., Loonen, R., Juaristi, M., Monge-Barrio, A., Attia, S., & Overend, M. (2020). Occupant-Facade interaction: a review and classification scheme. Building and Environment, 177, 106880.
Maevskaya, M. (2020, September). Media Facade as a New Mean of Artistic Image in the Space of the XXI Century City. In The 2nd International Conference on Architecture: Heritage, Traditions and Innovations (AHTI 2020) (pp. 286-295). Atlantis Press.
Mcquire, S. (2010). Rethinking media events: large screens, public space broadcasting and beyond. New Media & Society, 12(4), 567-582.
MEI, C. S. (2018). Keeping Up the Façade: A Qualitative Exploration of Impression Management on Retail Websites in Singapore (Doctoral dissertation, University of Canberra).
Merritt, B. (2016). The digital revolution. Synthesis Lectures on Emerging Engineering Technologies, 2(4), 1-109.
Moghaddam, E. V., & Ibrahim, R. (2016). People's Evaluation Towards Media Façade As New Urban Landmarks At Night. ArchNet-IJAR: International Journal of Architectural Research, 10(1), 257.
Morris-Suzuki, T. (2015). Beyond racism: semi-citizenship and marginality in modern Japan. Japanese Studies, 35(1), 67-84.
Müller, A. (2016). The digital nomad: Buzzword or research category?. Transnational Social Review, 6(3), 344-348.
Najafi, M., & Shariff, M. K. B. M. (2011). The concept of place and sense of place in architectural studies. International Journal of Human and Social Sciences, 6(3), 187-193.
Nikravesh, R., & Ghasemi Sichani, M. (2015). Recognizing genius loci in designing children’s spaces, due to the phenomenological ideas of Norberg-Schulz. Interdisciplinary Studies in the Humanities, 7(1), 145-172.
Oh, S., Patrick, V., & Llach, D. C. (2014, April). Typologies of architectural interaction: a social dimension. In Proceedings of the Symposium on Simulation for Architecture & Urban Design (pp. 1-8).
Olga, H. (2020). In search of a digital nomad: defining the phenomenon. Information Technology & Tourism, 22(3), 335-353.
Petrelli, D., Ciolfi, L., Van Dijk, D., Hornecker, E., Not, E., & Schmidt, A. (2013). Integrating material and digital: a new way for cultural heritage. interactions, 20(4), 58-63.
Pop, D. (2015). Theorising Between Space and Place A Case Study on Perceptive Architecture--Serpentine Gallery Pavilions. Philobiblon: Transylvanian Journal of Multidisciplinary Research in Humanities, 20(2).
Romano, R., Aelenei, L., Aelenei, D., & Mazzucchelli, E. S. (2018). What is an adaptive façade? Analysis of Recent Terms and definitions from an international perspective. Journal of Facade Design and Engineering, 6(3), 65-76.
SACO. (2019). BURJ KHALIFA – TALLEST SCREEN ON THE PLANET. Retrieved from https://saco.com/burj-khalifa-tallest-screen-on-the-planet/
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Shwayri, S. T. (2013). A model Korean ubiquitous eco-city? The politics of making Songdo. Journal of Urban Technology, 20(1), 39-55.
SKYRISE. (2019). Massive Media Facade at Burj Khalifa Celebrates One Year Anniversary. Retrieved from https://skyrisecities.com/news/2019/01/massive-media-facade-burj-khalifa-celebrates-one-year-anniversary
Soliman, S. I. H., ElRazaz, Z. M., & Morsy, S. (2015). The Flexible Facades. Global Built Environment Review, 9(3).
Sotoudehnia, M., & Rose‐Redwood, R. (2019). ‘I am Burj Khalifa’: Entrepreneurial Urbanism, Toponymic Commodification and the Worlding of Dubai. International Journal of Urban and Regional Research, 43(6), 1014-1027.
Stalder, U. (2011). Digital out-of-home media: means and effects of digital media in public space. In Pervasive Advertising (pp. 31-56). Springer, London.
Tarancón, A. (2019). Powering the IoT revolution with heat. Nature Electronics, 2(7), 270-271.
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Weiner, H. (2010). Media architecture as social catalyst in urban public spaces. MediaCity: Interaction of Architecture, Media and Social Phenomena, 95-140.
Zeng, Z., Li, X., Li, C., & Zhu, Y. (2012). Modeling ventilation in naturally ventilated double-skin façade with a venetian blind. Building and environment, 57, 1-6.
Zielinska-Dabkowska, K. M., & Xavia, K. (2019). Global Approaches to Reduce Light Pollution from Media Architecture and Non-Static, Self-Luminous LED Displays for Mixed-Use Urban Developments. Sustainability, 11(12), 3446.
Abdelrazaq, A. (2010). Design and construction planning of the Burj Khalifa, Dubai, UAE. In Structures Congress 2010, 2993-3005.
Abdou, A., Gawad, I., & ElTouny, Y. (2017). The Environmental and Economical impacts of using media façades in commercial buildings in Egypt. International Journal of Environmental Science & Sustainable Development, 1(2).
Abo Elenien, O., Ahmed, M. M., Megahed, N., & Hassan, A. M. (2015). Interactive-Based Approach for Designing Facades in Digital Era. Port-Said Engineering Research Journal, 19(1), 72-81.
Alavi, H. S., Churchill, E. F., Wiberg, M., Lalanne, D., Dalsgaard, P., Fatah gen Schieck, A., & Rogers, Y. (2019). Introduction to Human-Building Interaction (HBI) Interfacing HCI with Architecture and Urban Design.
Arab News. (2019). Step back in time at Dubai’s Al Seef Heritage. Retrieved from https://www.arabnews.com/node/1552411/lifestyle
Aravot, I. (2002). Back to phenomenological placemaking. Journal of Urban Design, 7(2), 201-212.
ARC. (2016). Box Park, UAE from Arc Magazine. Retrieved from https://www.arc-magazine.com/box-park-uae/
BackLite. (2021). The Beach – Roxy Cinemas Façade Screen. Retrieved from https://www.backlitemedia.com/solution/the-beach-roxy-cinemas-facade-screen/
Balsamo, A. (2016). The cultural work of public interactives. A companion to digital art, 330-351.
Bazaluk, O., & Nezhyva, О. (2016). Martin Heidegger and Fundamental Ontology. Annals of the University of Craiova–Philosophy Series, 38(2), 71-83.
Blooloop. (2017). Digital imaging pioneer, Digital Projection, has provided 30 projectors to light up the spectacular connected multimedia displays at Dubai’s City Walk. https://blooloop.com/brands-ip/news/digital-projection-dubais-city-walk/
Brynskov, M., Dalsgaard, P., Ebsen, T., Fritsch, J., Halskov, K., & Nielsen, R. (2009, August). Staging urban interactions with media façades. In IFIP Conference on Human-Computer Interaction (pp. 154-167). Springer, Berlin, Heidelberg.
Čikić-Tovarović, J., Ivanović-Šekularac, J., & Šekularac, N. (2012). Design principles of media facade. Technics technologies education management, 7(4), 1489-1498.
Construction Week. (2018). Burj Khalifa façade to relay football world cup match live scores, Retrieved from https://www.constructionweekonline.com/article-49615-burj-khalifa-faade-to-relay-football-world-cup-match-live-scores
Construction Week. (2019). UAE building façades become tools of communication. Retrieved from https://www.constructionweekonline.com/article-50188-uae-building-faades-become-tools-of-communication
Dalsgaard, P., Dindler, C., & Halskov, K. (2011, September). Understanding the dynamics of engaging interaction in public spaces. In IFIP Conference on Human-Computer Interaction (pp. 212-229). Springer, Berlin, Heidelberg.
Dhillon, H. S., Huang, H., & Viswanathan, H. (2017). Wide-area wireless communication challenges for the Internet of Things. IEEE Communications Magazine, 55(2), 168-174.
Diniz, N. V., Duarte, C. A., & Guimarães, N. M. (2012, June). Mapping interaction onto media façades. In Proceedings of the 2012 International Symposium on Pervasive Displays (pp. 1-6).
Esra AYDOĞAN, M. O. Z. A. (2012, April). From “Advertising Architecture” to “Media Façade”: Communication through Digital Display Skin. International Conference on Architecture and Urban Design.
Euro News. (2020). La Mer, Dubai’s newest beachfront neighbourhood. Retrieved from https://www.euronews.com/travel/2020/06/18/la-mer-dubai-s-bohemian-beachfront
Fischer, P. T., & Hornecker, E. (2012, May). Urban HCI: spatial aspects in the design of shared encounters for media facades. In Proceedings of the SIGCHI Conference on Human Factors in Computing Systems (pp. 307-316).
Fortin, C., & Hennessy, K. (2015). The dual skins of a media façade: Explicit and implicit interactions. In ACM SIGGRAPH Art Papers (pp. 348-356).
Fortin, C., Hennessy, K., & Sweeney, H. (2014, June). Roles of an interactive media façade in a digital agora. In Proceedings of the international symposium on pervasive displays (pp. 7-12).
Foth, M., Fischer, F., & Satchell, C. (2013). From movie screens to moving screens: mapping qualities of new urban interactions. In Proceedings of the 4th International MediaCity Conference 2013 (pp. 194-204). Departments of Architecture and Media Study, The University at Buffalo, State University of New York.
Fredericks, J., Tomitsch, M., Hespanhol, L., & McArthur, I. (2015, December). Digital pop-up: Investigating bespoke community engagement in public spaces. In Proceedings of the annual meeting of the Australian special interest group for computer human interaction (pp. 634-642).
Gehring, S., & Wiethoff, A. (2014). Interaction with media façades. Informatik-Spektrum, 37(5), 474-482.
Green, B. (2019). The smart enough city: putting technology in its place to reclaim our urban future. MIT Press. 34-42.
Gulf News. (2015). Boxpark transforms Al Wasl street into a classy urban locality. Retrieved from https://gulfnews.com/going-out/society/boxpark-transforms-al-wasl-street-into-a-classy-urban-locality-1.1445778
Gulf News. (2020). Al Seef: A must-see tourist attraction in Dubai’s Heritage District in the UAE. Retrieved from https://gulfnews.com/photos/readers-pictures/al-seef-a-must-see-tourist-attraction-in-dubais-heritage-district-in-the-uae-1.1593355581303?slide=1
Haddad, E. (2010). Christian Norberg-Schulz's phenomenological project in architecture. Architectural Theory Review, 15(1), 88-101.
Halskov, K., & Ebsen, T. (2013). A framework for designing complex media facades. Design studies, 34(5), 663-679.
Han, H., Lee, S. H., & Leem, Y. (2019). Modelling Interaction Decisions in Smart Cities: Why Do We Interact with Smart Media Displays?. Energies, 12(14), 2840.
Handa, R. (2016). Experiencing the architecture of the incomplete, imperfect, and impermanent. In Architecture, culture, and spirituality (pp. 219-230). Routledge.
Hespanhol, L., & Tomitsch, M. (2015). Strategies for intuitive interaction in public urban spaces. Interacting with Computers, 27(3), 311-326.
Houben, M., Denef, B., Mattelaer, M., Claes, S., & Vande Moere, A. (2017, June). The meaningful integration of interactive media in architecture. In Proceedings of the 2017 ACM Conference companion publication on designing interactive systems (pp. 187-191).
Jung, J. H., & Kim, J. T. (2010). A Study on the Characteristics of the Media Facade Buildings. Journal of the Korean Institute of Illuminating and Electrical Installation Engineers, 24(1), 45-55.
Kalčić, S. (2012, May). Architecture and New Media Art/Media Facade, Video and Lights-Installations. In ICCMTD International Conference on Communication, Media, Technology and Design (pp. 47-53).
Kim, H. (2016). Aesthetic Characteristics in Interactive Media Facade. The Journal of the Korea Contents Association, 16(9), 658-666.
Knippers, J., & Speck, T. (2012). Design and construction principles in nature and architecture. Bioinspiration & biomimetics, 7(1), 015002.
Lambeva, I., & Spiridonova, I. (2016). THE USE OF INTERACTIVE FACADES AS A MENAS OF IMPROVING THE BUILT ENVIRONMENT. In International scientific and practical conference world science (Vol. 1, No. 5, pp. 20-24). ROST.
Lee, J. H. (2013). Study for the meaning of facade as media. Cartoon and Animation Studies, 209-226.
Lee, Y., Jung, C., & Kim, H. (2013). Analysing the narrative structure in the contents of Media facade. Journal of Digital Contents Society, 14(3), 367-379.
Lew, A. A. (2017). Tourism planning and place making: place-making or placemaking?. Tourism Geographies, 19(3), 448-466.
Luna-Navarro, A., Loonen, R., Juaristi, M., Monge-Barrio, A., Attia, S., & Overend, M. (2020). Occupant-Facade interaction: a review and classification scheme. Building and Environment, 177, 106880.
Maevskaya, M. (2020, September). Media Facade as a New Mean of Artistic Image in the Space of the XXI Century City. In The 2nd International Conference on Architecture: Heritage, Traditions and Innovations (AHTI 2020) (pp. 286-295). Atlantis Press.
Mcquire, S. (2010). Rethinking media events: large screens, public space broadcasting and beyond. New Media & Society, 12(4), 567-582.
MEI, C. S. (2018). Keeping Up the Façade: A Qualitative Exploration of Impression Management on Retail Websites in Singapore (Doctoral dissertation, University of Canberra).
Merritt, B. (2016). The digital revolution. Synthesis Lectures on Emerging Engineering Technologies, 2(4), 1-109.
Moghaddam, E. V., & Ibrahim, R. (2016). People's Evaluation Towards Media Façade As New Urban Landmarks At Night. ArchNet-IJAR: International Journal of Architectural Research, 10(1), 257.
Morris-Suzuki, T. (2015). Beyond racism: semi-citizenship and marginality in modern Japan. Japanese Studies, 35(1), 67-84.
Müller, A. (2016). The digital nomad: Buzzword or research category?. Transnational Social Review, 6(3), 344-348.
Najafi, M., & Shariff, M. K. B. M. (2011). The concept of place and sense of place in architectural studies. International Journal of Human and Social Sciences, 6(3), 187-193.
Nikravesh, R., & Ghasemi Sichani, M. (2015). Recognizing genius loci in designing children’s spaces, due to the phenomenological ideas of Norberg-Schulz. Interdisciplinary Studies in the Humanities, 7(1), 145-172.
Oh, S., Patrick, V., & Llach, D. C. (2014, April). Typologies of architectural interaction: a social dimension. In Proceedings of the Symposium on Simulation for Architecture & Urban Design (pp. 1-8).
Olga, H. (2020). In search of a digital nomad: defining the phenomenon. Information Technology & Tourism, 22(3), 335-353.
Petrelli, D., Ciolfi, L., Van Dijk, D., Hornecker, E., Not, E., & Schmidt, A. (2013). Integrating material and digital: a new way for cultural heritage. interactions, 20(4), 58-63.
Pop, D. (2015). Theorising Between Space and Place A Case Study on Perceptive Architecture--Serpentine Gallery Pavilions. Philobiblon: Transylvanian Journal of Multidisciplinary Research in Humanities, 20(2).
Romano, R., Aelenei, L., Aelenei, D., & Mazzucchelli, E. S. (2018). What is an adaptive façade? Analysis of Recent Terms and definitions from an international perspective. Journal of Facade Design and Engineering, 6(3), 65-76.
SACO. (2019). BURJ KHALIFA – TALLEST SCREEN ON THE PLANET. Retrieved from https://saco.com/burj-khalifa-tallest-screen-on-the-planet/
Shackleton, C. M., Hurley, P. T., Dahlberg, A. C., Emery, M. R., & Nagendra, H. (2017). Urban foraging: A ubiquitous human practice overlooked by urban planners, policy, and research. Sustainability, 9(10), 1884.
Shwayri, S. T. (2013). A model Korean ubiquitous eco-city? The politics of making Songdo. Journal of Urban Technology, 20(1), 39-55.
SKYRISE. (2019). Massive Media Facade at Burj Khalifa Celebrates One Year Anniversary. Retrieved from https://skyrisecities.com/news/2019/01/massive-media-facade-burj-khalifa-celebrates-one-year-anniversary
Soliman, S. I. H., ElRazaz, Z. M., & Morsy, S. (2015). The Flexible Facades. Global Built Environment Review, 9(3).
Sotoudehnia, M., & Rose‐Redwood, R. (2019). ‘I am Burj Khalifa’: Entrepreneurial Urbanism, Toponymic Commodification and the Worlding of Dubai. International Journal of Urban and Regional Research, 43(6), 1014-1027.
Stalder, U. (2011). Digital out-of-home media: means and effects of digital media in public space. In Pervasive Advertising (pp. 31-56). Springer, London.
Tarancón, A. (2019). Powering the IoT revolution with heat. Nature Electronics, 2(7), 270-271.
TimeOut. (2017). Stunning Al Seef development opens at Dubai Creek. Retrieved from https://www.timeoutdubai.com/aroundtown/news/79195-stunning-al-seef-development-opens-at-dubai-creek
Tuan, Y. F. (2017). Humanistic geography. In Theory and Methods (pp. 127-138). Routledge.
Wallpaper. (2018). Dubai daze: architecture and design destinations from the desert city. Retrieved from https://www.wallpaper.com/gallery/architecture/dubai-architecture-and-design-destinations-to-visit
Weiner, H. (2010). Media architecture as social catalyst in urban public spaces. MediaCity: Interaction of Architecture, Media and Social Phenomena, 95-140.
Zeng, Z., Li, X., Li, C., & Zhu, Y. (2012). Modeling ventilation in naturally ventilated double-skin façade with a venetian blind. Building and environment, 57, 1-6.
Zielinska-Dabkowska, K. M., & Xavia, K. (2019). Global Approaches to Reduce Light Pollution from Media Architecture and Non-Static, Self-Luminous LED Displays for Mixed-Use Urban Developments. Sustainability, 11(12), 3446.
Published
2021-09-01
How to Cite
JUNG, Chuloh; AL QASSIMI, Nahla; AWAD, Jihad.
The Analysis of the Media Façade in Dubai for Community Invigoration.
International Journal of Advanced Research in Engineering Innovation, [S.l.], v. 3, n. 3, p. 1-17, sep. 2021.
Available at: <https://myjms.mohe.gov.my/index.php/ijarei/article/view/15029>. Date accessed: 14 sep. 2024.
Section
Articles
