E-Commerce Participation Among Urban Low-Income Group in Malaysia: Assessing the E-Commerce Infrastructure

  • Nur Shahira Ahmad Khan
  • Azira Abdul Adzis
  • Siti Hadijah Che Mat

Abstract

In the digital era, e-commerce has reshaped the landscape of business transactions, offering a contemporary avenue for buying and selling goods and services globally. Malaysia, like many nations, has embraced this digital transformation, with the Malaysian government actively promoting e-commerce initiatives to foster economic growth and innovation. This study explores the availability and adequacy of infrastructure facilities supporting e-commerce activities that may influence the low-income group in urban state in Malaysia to participate in e-commerce. By gathering empirical insights from a survey targeting low-income individuals engaged in e-commerce and those who are not, the study contributes to the discourse on promoting e-commerce and fostering digital empowerment within Malaysia's low-income communities. The study endeavours to enhance economic opportunities and livelihoods of urban communities through informed policy recommendations and interventions.


 

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Published
2024-03-31
How to Cite
AHMAD KHAN, Nur Shahira; ADZIS, Azira Abdul; CHE MAT, Siti Hadijah. E-Commerce Participation Among Urban Low-Income Group in Malaysia: Assessing the E-Commerce Infrastructure. International Journal of Advanced Research in Economics and Finance, [S.l.], v. 6, n. 1, p. 129-137, mar. 2024. ISSN 2682-812X. Available at: <https://myjms.mohe.gov.my/index.php/ijaref/article/view/26142>. Date accessed: 23 may 2024.
Section
English Section