Determinants of User’s Intention to Adopt Digital Banking Services in Malaysia

  • Nik Nuraisyah Nik Azmi
  • Nur Hazrini Mohd Zahari
  • Zainon Md Yunus
  • Wan Nur Izni Wan Ahmad Kamar-BODIAN

Abstract

In recent years, technology development and implementation has received a lot of attention. In Malaysia, the transformation of financial system to use digital banking infrastructure could drives nation to a high-income economy. Yet, the establishment of first digital banking enables innovative application of banking technology in order to address the market gaps in the underserved and unserved segment in Malaysia. Therefore, this study aims to examine the factors that influence the intention of Malaysian users to use digital banking services. This study also will introduce technology acceptance model (TAM) and diffusion of innovation theory (DOI) model as tools to investigate the factors that have a significant impact on the intention to use digital banking services among Malaysian users.

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Published
2021-12-01
How to Cite
NIK AZMI, Nik Nuraisyah et al. Determinants of User’s Intention to Adopt Digital Banking Services in Malaysia. International Journal of Advanced Research in Economics and Finance, [S.l.], v. 3, n. 4, p. 26-33, dec. 2021. ISSN 2682-812X. Available at: <https://myjms.mohe.gov.my/index.php/ijaref/article/view/16348>. Date accessed: 10 aug. 2022.
Section
Articles