The Study of Correlations Between Visual Social Communication and Working Memory through Visual Arts at Phumin - Ta Li Community, Nan Province

Abstract

Phumin - Ta Li is a community that resides close to Wat Phumin, Nan province, Thailand is a historical site and is in the center of the Nan business and government sections. As a matter of fact, Phumin - Ta Li community is situated in Mueang Nan district and is a center of administration of Nan province. This research is designed to study the capability of participants who have seen visual arts (photographs and drawings) of architectural buildings in the area of Phumin-Ta Li community. Furthermore, this research assumed that images played a vital role in the communication and understanding of the characteristics of community to the outsiders. The study employed a methodological approach, utilizing quantitative methods to gather data from a group of seven individuals residing in Tha Wang Pha district, Nan province. The data then were analyzed using percentage, mean, standard deviation, correlation coefficient, and t-test. The study concludes that the apprehension of visual arts (photographs and drawings) for participants in three variables; Aesthetics, Remembering, and Sense of place is related to visual social communication and working memory at a significant level. Subsequently, the results showed a positive correlation between photographs and drawing to strengthen the collaboration between visual social communication and working memory in this research. These findings suggest that visual social communication and working memory are closely related to images (photographs and drawings) of Phumin-Ta Li community’s buildings to the eyes of the outsiders. In order to work towards the achievement of the Global Goals (also known as the Sustainable Development Goals or SDGs) and establish itself as a sustainable city, the study emphasizes the vital importance of fostering community-based connections between Phumin-Ta Li community  and its architectural structures. This approach aims to serve educational purposes as well.