The Evolutions of University Curriculum and Training in Live Streaming Programs, China: Educators and Industry Player Responses

  • Wang Xianxu Universiti Teknologi MARA
  • Shazleen Mohamed Universiti Teknologi MARA
  • Wardatul Hayat Adnan Universiti Teknologi MARA

Abstract

This study aims to explore the current status of the live-streaming curriculum in China and its interconnections with related sectors. The lack of placing and positioning the programme on the right track will cause the live streaming program offered in the market not to meet the industry demand.  The present study aims to identify the positioning of the live-streaming curriculum, the core courses offered and the teaching mode used in university and training institutions in China. Thus, the updated curriculum will help in preparing the students for the job market. To achieve this, a series of in-depth interviews was conducted with 6 informants in Sichuan, China. Moreover, the extensive data collection helps to analyse further on the curriculum offered for the live streaming program at China University. Data was collected from three different groups which consisted of university management, training centre management, and university students. The findings reveal that live streaming programs offered by China University play a pivotal role in meeting the escalating market demands, continuously evolving their course designs and teaching objectives to align with industry advancements. Simultaneously, there is a diverse student demographic trend, and these institutions actively engage in partnerships with enterprises, catering to the pressing demand for live-streaming talent. This study provides the latest insights into the landscape of China's Broadcast curriculum that will further offer valuable reference points for industry practitioners, decision-makers, and researchers.

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Published
2024-05-31
How to Cite
XIANXU, Wang; MOHAMED, Shazleen; ADNAN, Wardatul Hayat. The Evolutions of University Curriculum and Training in Live Streaming Programs, China: Educators and Industry Player Responses. E-JOURNAL OF MEDIA AND SOCIETY (E-JOMS), [S.l.], v. 7, n. 2, p. 17-30, may 2024. ISSN 2682-9193. Available at: <https://myjms.mohe.gov.my/index.php/ejoms/article/view/25626>. Date accessed: 24 july 2024.