Study on the Design of Traditional Cultural Elements of Packaging under the Chinese Design Trend

  • Shaochen Li Universiti Teknologi MARA
  • Rusmadiah Bin Anwar Universiti Teknologi MARA
  • Verly Veto Vermol Universiti Teknologi MARA
  • Qingqing Li Universiti Teknologi MARA

Abstract

 Purpose: Exploring the specific problems and design approaches of traditional cultural elements guided by Chinese design trends in packaging, aiming to provide valuable references for designers when designing Chinese-style packaging. Procedures: Starting from the background of the development of Chinese Design Trends, summarizing and analyzing the current design issues by combining the Trompenaars Cultural Layers Theory. In addition, case studies will be used to discuss the design approaches of traditional cultural elements through a thing with Chinese characteristics— Dim sum packaging. Results: The existing problems in Chinese packaging, such as homogenization, superficiality, and information discrepancy, are identified from the perspectives of visual dimension, cultural dimension, and rule dimension. At the same time, it reveals how the elements are designed on Chinese dim sum packaging in terms of direct application, refinement, and transformation. Conclusions: To a certain extent, this study fills the existing problems in the current literature regarding the application of traditional cultural elements in Chinese design trends and reveals the intrinsic nature of the problems through induction and analysis. And explore the Chinese packaging under the trend of Chinese design of cultural elements of the way design.

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Published
2024-06-03
How to Cite
LI, Shaochen et al. Study on the Design of Traditional Cultural Elements of Packaging under the Chinese Design Trend. Asian Journal of Research in Education and Social Sciences, [S.l.], v. 6, n. 2, p. 430-444, june 2024. Available at: <https://myjms.mohe.gov.my/index.php/ajress/article/view/26575>. Date accessed: 21 july 2024.
Section
English Section