Delivering Content Through Digital Platform: A Case Study of Educational Video

  • Juniza Zamri
  • 'Aliaa Rabiatutadawiah
  • Norsyarizaini Abdul Mutalib


In 2019, statistics indicate that 86% of U.S. viewers say they find YouTube to be a useful platform to learn new things. Additionally, 70% of the viewers turn to YouTube for help with regard to their work, studies, or hobbies. Therefore, this study aims to discover the instructional elements taken in an educational video production, and how digital technology delivers content to the target audience via the usage of video. Using a qualitative method, data has been collected from a case study of two cooking videos that have received more than 2 million viewers, in addition to being produced by two (2) of the top 13 cooking channels on YouTube. The study focuses on multimedia elements and instructional principles used in these videos. Our findings indicated that four elements — visual, audio, text title, and subtitle — were primarily used in these educational video productions as effective learning design elements. The results also found that in comparison to longer videos, shorter videos are more preferable due to reasons such as being more engaging, efficiency at achieving learning objectives, as well as ease at enabling the student to replicate the content. As such, this study supports the usage of video in education as a form of empowerment for students to learn at their own pace.


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How to Cite
ZAMRI, Juniza; RABIATUTADAWIAH, 'Aliaa; ABDUL MUTALIB, Norsyarizaini. Delivering Content Through Digital Platform: A Case Study of Educational Video. Asian Journal of Research in Education and Social Sciences, [S.l.], v. 3, n. 1, p. 33-40, mar. 2021. Available at: <>. Date accessed: 03 dec. 2021.