Articles

• The Effectiveness of Promotional Mix of Pharmaceutical Companies in the Philippines: The Sales Force Perspective

  Leonell C. Paguntalan

  1-10

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• The Relationship between NPD Process and NPD Strategy toward NPD Success in Malaysian Automotive Industry

  Mohamed Suhaimi Yusof, Mohamed Najib Salleh, Fadhilah Mohd Zahari

  11-26

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• Understanding Affective Commitment through High-Performance Work Systems of Line Managers in Garment Retail Industry, China

  Hu Shi

  27-38

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