Articles

• Developing Indomie’s Marketing Strategy in Nigeria Through Customer Perception of Indomie

  Dania Rastylia

  1-10

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• Exploring Companies Perceptions in Employing Supply Chain Management Consulting Services: A Qualitative Study

  Ariadita Ambara, Eko Agus Prasetio

  11-23

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• Factors That Influence Impulsive Buying Behavior at Sociolla

  Cherish Subhakti Suputra, Nurrani Kusumawati

  24-36

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• Propose Business Strategy and Customer Perception Analysis for A Used Car Digital Platform

  Kevin Susanto, Yuanita Handayati, Asnan Furinto

  37-48

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• Realizing a Sustainable Trigona Beekeeping Business Through the Corporate Social Responsibility Policy Optimization Program

  Pujangga Reogavi, Bambang Rudito

  49-56

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• Strategic Initiatives To Improve Online Transaction in Bank Lily Indonesia’s Wholesale Banking: Holistic Solution Centric Approach

  Thessalivia Reza, Anggara Wisesa, Jacob Silas Mussry

  57-77

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• The Associated of Perceived Service Quality to Customer Behaviour Towards Use and Purchase Intention in Freemium Services

  Fadhillah Eka Sucy, Shimaditya Nuraeni

  78-89

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• The Effect of Customer Satisfaction and Trust Towards Loyalty: A Study on Starbucks Card Users

  Sabina Maharani

  90-103

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• The Effectiveness of Cinema Advertisement as an Advertising Channel to Attitude Toward Brands

  Diva Novita Zahrotin Qolbi, Nurrani Kusumawati

  104-118

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• The Influence of Korean Celebrity as Brand Ambassador for Indonesian Skincare on Consumer Purchasing Intention

  Anindhita Areeya Drupadi

  119-128

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• An Agile Proposal for Enhancing Sales Process and Customer Experience at PT Aurora Networks Indonesia

  Doni Wahyudi

  129-138

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• Digital Maturity Level Measurement and Digital Transformation Strategy Development for PEME Department of BPJS Kesehatan

  Rizky Lazardy Sina, Rina Pasaribu, Ratri Wahyuningtyas

  139-147

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• Growing Business by Creating Value Through Business Model Innovation: A Case Study of Compress Club

  Affan Pradistya Adani

  148-162

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• New Product Development Using Design Thinking for Fashion Bag Product

  Naura Bramasti Khalisa, Yulianto Suharto

  163-171

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• Relation of Digital Banking Growth to The Performance of Conventional Bank

  Aufa Akbar Adiva

  172-182

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• The Impact of Sustainability Advertising on the Purchase Intention of Indonesian Consumers

  Kimberlee Landrea Manurung

  183-195

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• Housing Policy Implementation and Its Impact on Economic Development in Sri Lanka

  H.D.N.J. Heiyanthuduwa

  196-200

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• How Brand Ambassador and Social Media Marketing of Luxury Brand Affect Purchase Intention of Generation Z in Jakarta

  Pravinindya Zayyan Arundati

  201-214

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• Social Media Influencers Impact on Purchase Decision of Indonesia’s Local Food and Beverage Product

  Devano Syafa Adrian

  215-226

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• Study on The Effects of Brand Extension Strategy on Organizational Performance in Chinese Down Coat Brands

  Shao Min, Kanokporn Chaiprasit

  227-230

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• The Effect of Work Experience, Leader Supervision, and Integrity on Employee Work Achievement at the Office of the Ministry of Religion, Sungai Penuh City

  Ori Afrianto, Syamsir ., Loli Gusri

  231-236

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• The Influence of eWOM, Perceived Value and Trust towards Purchase Decision of Airbnb in Indonesia

  Aishah Suci Utomo, Indrawati .

  237-248

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• Factors Affecting Repurchase Intention: Price, eWOM, and Brand Image – A PT. Lion Mentari Airlines Perspective

  Ayu Padilah, Indrawati .

  249-262

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